The MarketingSherpa team has published a new podcast episode titled ‘Value Proposition: Before you express the value, you have to deeply understand the value’. Introducing the podcast, Daniel Burstein says, “Your product needs a value proposition. In our latest podcast, Austin McCraw and I have a robust yet light-hearted conversation... [Read more]

The Digital Marketing Depot is hosting a webinar on ‘Get More From Your Customer Data With Open Marketing Cloud: A Demo of Mautic’s Marketing Automation Platform’ on Thursday, February 21, 2019 at 1.00 pm EST. The DMD team says, “In this webinar, Mautic VP of Marketing, Katie Staveley will provide an overview of the company’s... [Read more]

HubSpot has published an article on Neuromarketing and its usefulness. The company describes Neuromarketing as a blend of neuroscience and marketing to help brands gauge the emotional resonance of their current and future marketing campaigns. Cifford Chi has shared three examples of successful integration of neuromarketing in the brand promotion.... [Read more]

This week, Content Samurai launched 350,000+ new Storyblocks Video clips (formerly Videoblocks.com) into their app, and to celebrate, they’ve given IM NewsWatch a very special offer to share with you. Content Samurai is the first intelligent video creator that does all the hard work for you. Storyblocks is a natural fit; you can insert their clips... [Read more]

Publishing your content at a regular interval is very important for keeping your prospects and customers engaged. A well-planned content calendar can be a great aid to achieve your marketing goals. The Content Marketing Institute contributor Ann Smarty has shared three tools to help marketers make their content editorial calendar more effective,... [Read more]

Copyblogger has published a guide to the best social media tools to help marketers choose right social platform, create engaging campaigns and analyze their performance. The Copyblogger team says, “We created this page to give you our recommendations for social media tools that will help you find that smart middle ground Sonia was talking... [Read more]

Your business-2-business (b2b) marketing process is incomplete without the right technology integration. You need to stay alert on how search engines treat your site and the kind of reviews for you posted online. MOZ contributor Miriam Ellis has shared a guide to help b2b agencies improve their marketing efforts. Introducing her article Ellis... [Read more]

What do you need to know for effective Search Engine Optimization? Well, here are the most important things: 1. Which is better for SEO, 301 redirects or 302 redirects? 2. How to check Domain Authority and Page Authority 3. How to Do Keyword Research and Analysis 4. How To Find Out if You’ve Been Hit by Negative SEO 5. How To Do Off Page SEO 6. How... [Read more]

Marketing automation is considered to be a key driving element in achieving business success. The concept of automation leads the brands to cater the needs of their customers 24/7 which is possible with Artificial Intelligence. Entrepreneur contributor Albizu Garcia shared five trends we may experience in the growth of Artificial Intelligence and... [Read more]

Content marketing has become an essential part of every brand by now. It helps them establish their authenticity along with brand building. The Marketing Week team in collaboration with Econsultancy has released a free report on ‘Creating and executing a content marketing strategy’. The MW team says, “Pulling together insight... [Read more]

Video is an essential element of our marketing strategy today. The prevalence of wide social media has made it possible to meet our marketing goals with well-planned marketing videos. HubSpot contributor Clifford Chi has shared five viral marketing video case studies and has explained the psychology behind their success. Chi says, “In... [Read more]

If you are looking for the quickest, easiest way to get YouTube traffic, take a hard look at Traffic Jeet 4, being released today. Way back in 2013, we invested in the original version of Traffic Jeet. Now, five years later, Cyril Gupta has just released the 4th, new and improved, version of this traffic building software. Traffic Jeet 4 is automatic... [Read more]

AdWeek is hosting a webinar on ‘Brand Advertisers, How Tight Are Your Briefs? Upgrade Your Agency Management Practices’ on Thursday, February 14 at 1.00 pm EST. The AdWeek team says, “Trying to do more marketing with less budget this year? You’re not alone in trying to drive savings when working with agency partners. But what’s... [Read more]

Today’s customers are a connected mass. They want you to respond to them in real time and the Artificial Intelligence(AI) is the solution to meet their expectations. ReadWrite contributor Vince Lynch has shared an useful article on using AI to deliver a seamless consumer experience. On quick adoption of AI, Lynch says, “Whether it’s... [Read more]

Social media platforms have become the backbone of our marketing efforts as we are able to stay connected with the customers and also provide effective customer service through social media hearing. When you are not able to meet the expectations of your customers and they start complaining about it, you are facing a social media crisis as this... [Read more]

WP Affiliate Machine has just been released by Ankur Shulka. If you want to build a site that earns money through affiliate marketing and if you are not a programmer, start with WordPress. It is the tool for non-specialists who need to build a website. It is growing more and more common daily. In fact, about one-third of the websites in the world are... [Read more]

Maintaining a good website speed is one of the most important elements in keeping your visitors stay back on the site and make them visit the site again. Econsultancy contributor Daniel Monk has shared seven tips to help developers improve the site speed. Monk says, “With Google research showing that the bounce rate probability... [Read more]

Marketing Week is hosting a webinar on ‘Is AI the future of customer experience?’ on Thursday, January 31, 2019. The Marketing Week team says, “Most organisations have artificial intelligence (AI) on their agenda, whether they are planning to implement it, are already implementing it or are just experimenting. When considering... [Read more]

Online user reviews play an important role in improving your online sales. The reviews also work well as user generated content (UGC). The Entrepreneur magazine contributor Syed Balkhi has shared five tips to help small businesses get more online reviews. Balkhi says, “If your online business profile is still looking lonely, with only... [Read more]

Aidan Booth and Steve Clayton have been working in online marketing for years.  They have a reputation for helping unsuccessful marketers turn around their results.  They have developed a  3-Step business model that even beginners can follow to build a durable, lasting, successful, and profitable business... [Read more]

Creating a video is a part of our marketing strategy and getting it found on YouTube is a must as it helps us get the video seen by maximum people. Business 2 Community contributor Nicole Blanckenberg has shared five YouTube SEO strategies for better keyword research. Blanckenberg says, “How do you streamline your YouTube keyword research... [Read more]