In email marketing A/B testing or split testing is a way to find out what resonates with your audience and what sparks their interest. It leads you to develop better email marketing campaigns. The AWeber contributor Kaleigh Moore has published a guide to Email A/B Testing. Moore says, “Conducting an email A/B test is simple. Create two... [Read more]

MarketingProfs is hosting a webinar on ‘Facebook Marketing in a Changing World’ on Tuesday, July 23, 2019 at 2.00 pm ET. The MarketingProfs team says, “Facebook users have long associated the platform with News Feed. That’s changing, and fast, says Mark Zuckerberg. Catering to short attention spans—coupled with users’ desire... [Read more]

When it comes to search engine marketing you need to have the knowledge of right keywords and should target them for best results. On the other side you should also be careful from the negative keywords. The Hallam Internet contributor Jack Brown has shared an article highlighting three methods to research negative keywords in Google Adwords. Brown... [Read more]

ListGrow was announced 7 days ago. During these 7 days, it has been available at a speial launch week price. But that comes to an end at midnight EDT. It is already being used by Affiliate Marketers, Bloggers and Vloggers, eCom Store Owners, Social Media Marketers, Agencies, Freelance Designers and others to dominate their niches If you need to grow... [Read more]

The Rainmaker team has published a new podcast episode titled ‘How to Write an Epic Blog Post, Part 1: Thinking and Research’. Listen to this episode to discover some useful strategies to create influential blog content. Sonia Simone says, “In this 18-minute episode, I talk about: Digging to uncover the transformation (for... [Read more]

Video is an incredible tool when it comes to marketing and promotion of your products and services. You can increase your business performance with the right use of video content. The Google Ad Manager’s Jamie Jordan has shared three ways to improve video viewability and grow revenue. Jordan says, “Higher viewability can lead to... [Read more]

MarketingProfs is hosting a webinar on ‘Data Enrichment for Email: Five Things You Need to Do’ on Thursday, July 11, 2019 at 2.00 pm ET. The MarketingProfs team says, “Being a data-driven marketer is no longer just an option—it’s the only option. But email marketers are struggling with how to use customer data... [Read more]

Content creation is a challenging job. You need to constantly research the newer ideas of content development that lead to customer engagement and conversion. The Digital Commerce Academy team has shared a content confidence checklist to help you develop better content every time. This checklist costs $7. The DCA team says, “The Checklist... [Read more]

Choosing right email marketing platform is an essential thing as the success of your email marketing campaigns depend upon the tools that you are using. The Blogging Wizard contributor Adam Connell has shared a list of nine email marketing tools that can help you to strengthen your small business. Connell says, “You need an... [Read more]

The QuickSprout team has published ‘The Beginner’s Guide to HTML’. This free guide covers the basics of HTML and ways to use it effectively. The QuickSprout team says, “What do all of these sites have in common? In one way or another, they all use some form of HTML. That’s why learning basic HTML is such a useful skill. Here’s... [Read more]

Google is important to online marketers. There’s no question about it. If your site and the marketing you do for your site bug Google, your sales will suffer. If you play according to Google’s rules, your sales will improve. What does it take to get Google to like your site? More than it did 10 years ago. For one thing, branding and user... [Read more]

Advertising on Amazon could turn out to be a huge benefit for your e-commerce business. The Entrepreneur magazine contributor Timothy P. Seward has shared five Amazon ad settings you should consider to improve your advertising. Seward says, “Here are the most common issues to look for when performing a self-audit on your account. 1.... [Read more]

The Adweek team is hosting a webinar on ‘9 Social Media Metrics That Matter’ on Wednesday, July 10 at 1.00 PM EDT. The Adweek team says, “Social analytics don’t hold much value if you can’t clearly measure ROI. It’s not enough to know what people are saying. You’ve got to be able to put the results in context to ensure... [Read more]

The HubSpot contributor Kristen Baker has published a new guide titled ‘Product Marketing in 2019’. Read this free guide to gain some useful insights on how you can innovate your marketing strategies this year. Citing the importance of product marketing, Baker says, “Product marketing is a critical part of any business’s... [Read more]

Viral traffic, where your website visitors encourage other people to become visitors, is the best kind of traffic for two reasons: 1. It costs you nothing. 2. The invitation comes from a consumer, not a marketer, and typically the "recommender" is known by the ones invited, so they have high credibility, and that brings a high response to the invitation... [Read more]

To keep your online business growing, you need to develop a set of Internet marketing strategies which includes an array of tools and platforms. Link building is one such thing that you should do effectively to drive more and more traffic to your websites. The MOZ contributor Kelsey Reaves has shared an article highlighting some useful strategies... [Read more]

The Hanapin Marketing team is hosting a webinar on ‘Investing in Brand Campaigns? Post-Click Experience is Key’ on Thursday, June 27, 2019 at 1.00 pm EST. This webinar will be conducted by Stephanie White will team up with Instapage’s Ginny Tonkin . The Social Media Today team says, “The question is: are branded campaigns worth your... [Read more]

The MOZ team has published a Whiteboard Friday video ‘The Easiest PR-Focused Link Building Tip in the Book ‘ featuring Rand Fishkin. Watch this video to get some useful aid for your link building efforts. The MOZ team says, “Focused on new link acquisition for your clients or company? Link building is always a slog, but Rand... [Read more]

X-Wave is the latest video creation software to be available to online marketers. It relies on the power of Artificial Intelligence to let you easily create masterful videos. It works for any niche where video can capture people's attention and get them involved with the product... [Read more]

MarketingProfs is hosting a webinar on ‘Using Data & Analytics to Drive ABM Success’ on Thursday, June 27, 2019 at 2.00 pm ET. Attend this webinar to learn how you can improve account-based marketing using data and analytics. The MarketingProfs team says, “In today’s highly competitive B2B marketplace, sales and marketing... [Read more]

Ransomware is one of the biggest challenges that the online businesses are facing today. It is a form of malware that enters your computers through malicious code. Ransomware also targets WordPress sites and puts your business at risk. The Marketing Land contributor Sam Bocetta has shared five steps to secure your WordPress website against ransomware. Bocetta... [Read more]

The Duct Tape Marketing team has published a new podcast episode titled ‘The Ins and Outs of Marketing Automation’. In this episode John Jantsch and Jason VandeBoom discuss the importance of marketing automation and personalization. Listen to this podcast to learn the following: How to strike the right balance between automation... [Read more]

The Duct Tape Marketing team has published a new video titled ‘What is Marketing Strategy?’ featuring John Jantsch. In this video Jantsch shares his views on what a marketing strategy is and its importance. Jantsch says, “So much of what is put out there in the name of marketing strategy is simply a bunch of marketing tactics.... [Read more]

The Social Media Today contributor Andrew Hutchinson has started an article series aiming at helping the marketers learn about the state of Instagram marketing. The first article is titled ‘The State of Instagram Marketing 2019 – Part 1: Current Use of Instagram by Marketers’. Hutchinson says, “Instagram is the social... [Read more]

The Buffer contributor Heather-Mae Pusztai has published a new podcast episode titled ‘Need a Chatbot Marketing Strategy? Start Here: Beginner’s Guide to Messenger Bots’. Listen to this podcast to learn about Chatbot marketing and implement it. Pusztai says, “When you think of chatbot marketing, what comes to mind? Opinions... [Read more]