Effectiveness of marketing depends on your ability to persuade the prospects and turn them into customers. Your brand grows with the rise in its overall influence in terms of product quality and customer service. To help you improve impact and influence of your marketing, Marketing Week contributor Charlotte Rogers has shared an useful article.... [Read more]

Today, focus on content is desired for creating desired marketing impact. And a strong content marketing strategy helps you to achieve your goals. Content Marketing Institute contributor Jodi Harris has published an article to help you build a content marketing strategy that pays off. Harris says, “To give your content marketing program... [Read more]

Ezoic Inc. team has published a new podcast on ‘Issues with Google’s ad tracking research & content seasonality’. Ezoic team says, “Tyler and Shelby discuss how The New York Times is expecting a decline in ad revenue this quarter and why publishers are questioning Google’s ad tracking research. They also talk about... [Read more]

SEO consists in telling the search engines what your site is all about and convincing them that your site’s information will be helpful to their customers. Giving the search engines the most helpful information about your site in a format that they find easy to process give you an advantage over sites that leave search engine rankings to chance. Schema... [Read more]

A well-designed and informative website serves as a link between your brand and the customers, it is woven into your marketing strategy and offers a great experience to your visitors. Apart from all these there are several other things that you will have to consider for making your website worth it. Ezoic Inc. contributor Tyler Bishop has shared... [Read more]

To score high in the SEO game, it is important to understand the algorithm behind the search engine results. Whether you are targeting a global reach or the local, correct interpretation of the algorithmic changes will enable you to make most from your search engine marketing efforts. In a latest video released by MOZ, Joy Hawkins has shared some... [Read more]

Your website is very important as it helps you to establish credibility as a business. It helps you to showcase your products and services when people are search them online. To help you learn how to use website for lead generation, ClickZ team is hosting a webinar on ‘How to turn your website into a lead generation machine’... [Read more]

Email is a reliable tool that helps you to maintain relations with prospects, leads, current customers, and past customers as it gives you a chance to communicate directly to them via their inboxes. Also email marketing is one of the most rewarding forms of marketing. Content Marketing Institute’s Amanda Subler has published a podcast on... [Read more]

Social media audit helps you to evaluate and optimize your business’s social media profiles and strategies. With regular social media audits you can keep your business stay on top. Falcon contributor Chris Sugrue has shared a six-step checklist to help you perform social media audit. Sugrue says, “Discover how to do a social media... [Read more]

Search Engine Journal contributor Danny Goodwin has published a new podcast on ‘Building, growing, and rebranding an SEO & content marketing agency’ featuring Kevin Gibbons. Listen to this podcast to learn how you can create or improve your SEO and content marketing work. Goodwin says, “In today’s edition of The Search... [Read more]

Your business needs a strong team to meet the search engine guidelines and feature your products and services in the search engine results. Ahrefs’ Joshua Hardwick has published a comprehensive guide titled ‘What is SEO? How to Optimize for Search Engines Like Google’. Talking on how SEO works, Hardwick says, “In simple... [Read more]

Google is one of the biggest source of traffic for most websites today. When it comes to the search results, featured snippets are the first thing that most people see when searching for a word or phrase. Exposure Ninja’s Tim Cameron has published a video ‘How to get featured snippets on Google’ to help you make your way to Google... [Read more]

With rising platforms and increasing number of users the social platforms are becoming more and more lucrative for the brands. You need right social media marketing management skills to take your marketing to the next level. Falcon team is hosting a webinar on ‘What makes a great social media manager?’ on Thursday, September 26, 2019 at 10.00... [Read more]

Marketing automation is the key to achieving business growth as it helps you to reach out more prospects and convert them into customers. To automate your marketing process you need right tools that are reliable. Monster Insights contributor Aazim Akhtar has shared a list of eleven marketing automation tools that will help you to strengthen your... [Read more]

A good social media management app lets you manage your business’ online presence and promote it for better growth. To find out the best app you need to consider different aspect in terms of your requirements. Jeff Bullas has shared an article highlighting five considerations to choose the right app for your brand. Bullas says, “To... [Read more]

A well-designed and attractive website helps you to get more visitors who can be converted to customers. Today we have several platforms which can be used to create good websites. Quick Sprout’s Lars Lofgren has published an article titled ‘The Best Website Builder’ to help you identify the feature-rich site builder for creating... [Read more]

To achieve success in your social media marketing strategy it is important to create compelling content. Attractive and meaningful content helps you to engage your target audience. Orbit Media contributor Barry Feldman has shared 12 social media content ideas which can help you to improve user engagement. Feldman says, “Let’s dig in now... [Read more]

Any kind of work requires punctuality and commitment. In the digital marketing domain too it is important to plan and progress. Without proper planning and setting priorities you may achieve disastrous results. Ahrefs’ Joshua Hardwick has posted a YouTube video highlighting 6 crucial steps to prioritize your digital marketing efforts... [Read more]

All the businesses aim at securing top most positions in the Google Search results getting more ratings. But have we analyzed how these ratings help us in converting more customers. To help you understand the connection, Search Engine Watch contributor Jason Tabeling has shared the results from a study. Tabeling says, “In fact, during... [Read more]

Email newsletters help you to generate more leads and improve your conversion rate. Besides this with newsletters you can establish yourself as an authority in your domain. HubSpot contributor Ginny Mineo has shared a 10-step guide to help you create an effective email newsletter. Mineo says, “For most marketers, this will sound familiar.... [Read more]

A study says that when you do not offer personalized content on the website, 70% of customers feel frustrated. By delivering satisfying customer experience you can retain your present customers for longer period and take their help to get new ones. With the integration of Artificial Intelligence technologies you can boost your efforts. ClickZ... [Read more]

Exposure Ninja’s Tim Cameron has published a new video in the Google Analytics series. This video helps you to understand key metrics of Analytics platform. Cameron says, “Learn how to use Google Analytics and the key metrics you need to understand about your website’s visitors”. Watch the video on following page. Google... [Read more]