Pay-per-click (PPC) advertising is one of the most popular digital marketing strategy used today. In the coming year, PPC is expected to reach new heights with PPC automation and artificial intelligence. Search Engine Journal team has published a new e-book ‘The Biggest PPC Trends of 2020, According to 39 Experts’ to help you learn about... [Read more]

To get more sales done this holiday season you should focus on getting huge flow of traffic. Outbrain’s Kelly Hayes has made available a replay of the webinar ‘How to Generate Traffic and Turn It Into Sales for The Holiday Season’ to help you increase your sales. Watch this webinar to learn: The power of Native and an... [Read more]

When it comes to SEO, Google is the search engine that attracts major attention of businesses. But what if you want to focus on other search engines too? Neil Patel has published a new video ‘SEO Beyond Google: How to Rank On The Best Alternative Search Engine’ to help you learn how to rank in other search engines. Patel says, “Google... [Read more]

Pictures speak louder than words. Make sure to use plenty if images this holiday season to grow your online sales. AWeber’s Liz Willits has published the holiday GIF guide to help you build interesting and effective holiday email campaigns. Willits says, “We know how expensive it can be to purchase creative, high-quality images or... [Read more]

Your blog works as a link between you and your target audience. By sharing content that attracts web users you can give a boost to your sales. Ahrefs contributor Si Quan Ong has shared 13 tips to increase your blog traffic. Ong says, “Struggling to gain traction on your blog? Consumed tons of ‘ultimate guides’ and courses, but... [Read more]

Today search engines play a pivotal role in the growth of your business. With right tactics you can increase traffic to your website and improve sales. By knowing how the search engines work, you can gain a better SEO insight. Ahrefs contributor Joshua Hardwick has answered six questions related to search engines and how they work. Hardwick... [Read more]

In America, today is Thanksgiving Day, a holiday near the end of the year (originally, this time of year was chosen becuse it was after the Fall harvest), when we pause and reflect on the many good things that we have enjoyed during the year, and we give thanks for them. Of course, not everythng has been good. Everyone has had a year that had its ups... [Read more]

Proven link building tactics can help you to get more backlinks and improve your search engine marketing efforts. Depending on our reading and research ww try different techniques to create more links. Search Engine Journal contributor Roger Montti has shared an article highlighting 18 link building tactics that should be avoided. Montti says,... [Read more]

When it comes to video marketing, it is YouTube. Almost every brand would think about YouTube for promoting their products and services. To appeal your audience you should create the video content that stands out. Social Media Examiner’s Ed Lawrence has shared a six-step plan to improve your YouTube click-through rate (CTR). Lawrence says,... [Read more]

Podcast publishing allows you to connect with your target audience by sharing the content they want to consume. By podcasting regularly you can keep people connected with your brand. Social Media Examiner team has published a new video ‘Why Now is the Right Time to Start a Podcast’ featuring Michael Stelzner and Paul Colligan. SME... [Read more]

Social media marketing helps you to improve your brand awareness by connecting to more and more people online. Considering Instagram’s rising user base (800 million active users), you need a strong marketing strategy that helps you to sell more to your Instagram audience. SEMrush is hosting a webinar on ‘How to Create Your Instagram Brand... [Read more]

By learning how Google ranks content in its search results, you can create content that is search-engine friendly. As we know, the search giant keeps working on its algorithms to deliver appropriate search results. Rank Ranger’s Mordy Oberstein has published an article highlighting how Google identifies good content and bad content. Oberstein... [Read more]

Backlinks to your websites from other websites help you to appeal search engines and achieve high rankings. Quality and useful content can get you more backlinks to earn more SEO benefits. Ahrefs’ Joshua Hardwick has published a new YouTube video titled ‘How to Get Backlinks with Negotiation and Persuasion’ to help you earn more... [Read more]

Appealing content helps you to improve your conversion rate and create more sales. Content marketing revolves around the creation, publication, and distribution of content your target audience is interested in. Besides content creation, the most important phase is widespread content distribution. It allows you to extend your online reach. Portent... [Read more]

According to a MediaKix study, influencer marketing expenses will reach $10 billion by 2020. An Influencer Marketing Hub survey found that that 63% of marketers are planning to increase their influencer marketing budget. Linquia has published a new e-book titled ‘2020 Influencer Marketing Playbook’ to help you learn about the future... [Read more]

Content marketing is one of the most popular buzzwords in marketing domain. Quality content helps you to secure high rankings in search engines and enables you to make more sales. Today, people do not just want information, they need something that enriches their knowledge and helps them in improving their tasks. Effective content can help you to... [Read more]

To make your email marketing successful you need to have a significant number of subscribers interested in your products and services. You can attract more and more subscribers by presenting your sign-up link via different mediums. In email marketing, the term double opt-in refers to the act of confirmation by your subscriber via a separate email... [Read more]

Facebook pixel is an analytics tool that consists of a code which can be added to your website. Pixel collects useful data for tracking conversions from Facebook ads and helps you to improve your online marketing. You can use Pixel to your WordPress website and monitor Facebook ads performance. Quick Sprout’s Lars Lofgren has shred... [Read more]

WordPress is one of the most used content management systems. Its easy to use interface makes it easy for anyone to publish online. This smooth experience is extended with the help of a variety of plugins. You can use WordPress plugins for different tasks such as data collection, SEO and much more. Quick Sprout’s Lars Lofgren published... [Read more]

With the rise of new technologies, marketing domain experiences new challenges and advantages. For example, bots have enabled companies to automate their communication with customers and improve loyalty. eMarketer has published a set of video and report titled ‘Top Marketing Trends for 2020’ to help you learn about 2020 marketing trends. eMarketer... [Read more]

To influence more people and convert them into customers you should connect with them closely. You can do it by offering free content in different forms. Podcasting is one such tool to share knowledge and stay connected with your target audience. Business 2 Community is hosting a webinar on ‘Why Podcasting is the Ultimate ABM Strategy’ on... [Read more]

Search Engine Optimization is primary source of lead generation for your business. Right SEO strategy also enables you to achieve higher conversion rate and grow overall sales. Rank Ranger team has published a new podcast episode ‘Grabbing Hold of Your Online Reputation with SEO’ featuring Ari Roth. Listen to this episode to learn: How... [Read more]

Blogging helps you to create a following of the people interested in your products and services. With quality content you can continue to engage people and influence them. Blogging Wizard’s Elna Cain has shared 60 blog post ideas to help you create better blog content. Cain says, “When you have a business blog, you know that sometimes... [Read more]

To create highly useful content that ranks well in Google and gets you more traffic, you need to polish your copywriting skills. SEO copywriting helps you to create useful, compelling and valuable content that targets specific keywords and gets your website ranked in Google. Seer Interactive’s John Coyle has shared five best practices for... [Read more]