According to Sprout Social, Instagram app has 500 million daily active users and one billion monthly active users. With the help of Instagram marketing and advertising campaigns you can creaate referral traffic to your blog and product pages. Content Marketing Institute contributor Susan Moeller has shared a content plan to help you increase your... [Read more]

Distilled contributor Joel Mesherghi has published a free guide offering a pathway to evaluate website quality. The guide is titled ‘Use Google’s Search Quality Evaluator Guidelines To Assess Site Quality’. Mesherghi says, “To make sure that Google’s search engine is returning the right answers, Google regularly uses human... [Read more]

Your soft skills enable you to interact effectively and harmoniously with other people and achieve desired marketing results. Effective creativity, communication and empathetic behavior are key soft skills. Along with soft skills, hard skills create a base of your marketing expertise. Marketing Week contributor Colin Lewis has shared an article... [Read more]

Exposure Ninja team has published a new podcast episode ‘2 Easy Ways to Increase Site Leads and Turbo-Charge Conversions’ featuring Tim Cameron. Listen to the podcast to learn: How to build credibility and trust on your website to encourage interest The benefits of crafting a buyer narrative that sells, and how to do it The true... [Read more]

The Google Posts feature allows you to create content directly on Google which appears in Google search results for their names. But it is not clear yet weather you can improve your SEO with Google Posts. Search Engine Land contributor Joy Hawkins has shared four things you should know about Google Posts and the possible impacts of creating the... [Read more]

Effective keyword research helps you to secure your websites in search engine results. A keyword research tool enables you to find out the keywords that can help you to drive more traffic to your sites. To help you use the right keyword research tool, Social Media Today contributor Aleh Barysevich has published a list of 25 best keyword research... [Read more]

To achieve better results from your social media marketing campaigns, you need to identify the areas in which you can improve your marketing strategy. RevampCRM team has published an infographic featuring five social media mistakes you should avoid. The team has covered the mistakes in the following ares: Acting without a planThinking... [Read more]

User-Generated Content (UGC) can be a huge asset to content marketers if utilized properly. UGC is generated at its all time high due to the availability of digital forums, comments sections on blogs, and web users’ ability to publish content for free. To help you use UGC rightly, the Later contributor Nikki Canning has published a free... [Read more]

With IGTV, Instagram users can watch videos of people they follow on Instagram network. This app can be used alone or from inside the Instagram. According to a Cisco study, in 2019 video would represent about 80% of total Internet traffic. A well-planned video strategy can help you to create more leads using the IGTV platform. Later contributor... [Read more]

Converting an inquiry into a sale takes a lot of time. A well-planned sales-cycle can help you to be more clear about the whole process and reach your goals. HubSpot contributor Claire Murdough has shared fifteen strategies to speed up your sales cycle and increase revenue. Murdough says, “As a sales professional, you want to enter each... [Read more]

Topic cluster are multiple pieces of content that are grouped by a shared topic and related subtopics. In other words, topic clusters are a collection of interlinked articles or pages around one umbrella topic. In 2017, HubSpot projected topic clusters as next evolution in SEO as they help you improve your SEO performance. In his recent article,... [Read more]

The rise of Artificial Intelligence (AI) has enabled marketers to improve personalization and achieve better results. AI also reduces errors by helping marketers automate the marketing process. Search Engine Watch team has published a new report titled ‘What Customers Expect in the Age of AI’. This report will help you to understand... [Read more]

Blogging helps you to promote your products and services and stay connected with your target audience. You can also use your blog to create new links pointing to your other sites. Tim Cameron has published a new video titled ‘What is Blogger Outreach? and How To Use It for Link Building’ to help you build more links. Cameron says,... [Read more]

Marketing personalization enables you to build trusted relationships that increase customer lifetime value and help build trust. It is a concept that helps you to stay connected with your audience and communicate your message in persuasive manner. Content Marketing Institute is hosting a webinar on ‘Personalization That Drives Profitable Engagement’... [Read more]

Jumpshot has made available a replay of ‘Google Uncensored: How Hidden Trends in Queries, Clicks, and Consumer Behavior Are Redefining Search’ webinar featuring Rand Fishkin and Britney Muller. Jumpshot team says, “Watch this on-demand webinar for a deep dive into never-before-seen data about searcher behavior and search opportunities. Our... [Read more]

Offering quality products and delivering satisfactory customer service are the useful strategies to grow your business. You can improve both of them by observing how successful businesses work. HubSpot’s Kayla Carmicheal has shared 16 tips to improve your business. says, “So, you’ve started a business: check. Hired a team: check.... [Read more]

You can optimize your search engine marketing campaigns by selecting right keywords and publishing content your audience is interested in. What else can give a boost to your search campaigns? To find an answer, Search Engine Land contributor Barry Schwartz conducted an interview with Wil Reynolds of Seer Interactive. Schwartz... [Read more]

According to eMarketer, in 2020 the monthly Instagram users will increase from 804,4 million to 877,5 million. So if you are already using Instagram, there will be better marketing opportunities in the coming year. Jeff Bullas has published a guide covering nine steps to creating a strong marketing strategy for Instagram. Bullas says, “With... [Read more]

Local SEO is important for small businesses that operate locally. Effective local search engine optimization strategy enables them to target the searchers who are looking for the products and services offered by them. Vertical Leap’s Ben Olive-Jones has shared an article highlighting some important lessons he learnt from Learn Inbound conference.... [Read more]

A well-designed and regularly updated blog can boost your content marketing and help you to get new customers. Blogging also enables you to establish yourself as an authority in the area of your business. John Chow has shared five reasons why you should create a blog. Chow says, “Indeed, there are many reasons why you SHOULD start blogging.... [Read more]

Use of live video can help you to create wide publicity for your product launches. You can also use it for announcing special offers and new features for your existing products. Apart from this, live Q&A sessions can boost your authority. Convince & Convert’s Anthony Helmstetter has published an interview with Lauren Teague on advantages... [Read more]

The rise and adoption of Artificial Intelligence (AI) has changed the face of search today. Thanks to growing number of Internet-connected mobile devices, adoption of voice search is also increasing day by day. To help you stay abreast of what the coming year holds for Search and SEO, Search Engine Journal’s Brent Csutoras has published a... [Read more]

According to Visiture, PPC advertising improved in 2018 and it will continue to be popular among marketers with new campaign types, features, targeting options and tools now available on the various platforms. Search Engine Journal team is hosting a webinar on ‘5 PPC Trends to Get Ready for in 2020’ on Wednesday, October 23, 2019 at... [Read more]