With multiple technologies, a variety of channels, new audiences, broken workflows, fragmented data, and disjointed directions, managing digital campaigns is more complex and messier than ever. Adweek is hosting a webinar ‘Digital Campaign Best Practices for 2025’ on Tuesday, October 15, 2024, at 1.00 pm ET. The Adweek team says, “Discover... [Read more]

Data in marketing helps tailor strategies by understanding customer preferences and predicting trends. It drives personalized campaigns, optimizing engagement and ROI. Convince & Convert has published the latest episode of the ‘Data-Driven Decisions’ Podcast, ‘How Marketers Can Use Data to Become More Goal-Oriented‘ The... [Read more]

Snapchat marketing leverages the platform’s unique, short-lived content format to engage younger audiences through creative, immersive campaigns. Brands use features like Stories, Lenses, and Ads to boost visibility, drive interaction, and promote products in a fun, dynamic way. Search Engine Journal has published ‘Snapchat Marketing: An... [Read more]

Amazon Movie Book Profits shows how to create small, simple Kindle books in minutes that you can upload to Amazon and sell passively. Lyn Newkirk created this training and is offering it for anyone who wants to get started selling Kindle books. It shows you how to create a specific type of book easily and quickly. The books give an overview of specific... [Read more]

Content Marketing Institute has published a new video ‘Marketing Careers: Does Data Reveal AI’s Real Role?’. The CMI team says, “A glut of new research on AI’s potential to transform marketing careers reveals considerable fear, uncertainty, and doubt — but few directional insights. Rather than speculating about an unknowable... [Read more]

A multilingual content strategy involves creating and managing content in multiple languages to engage diverse audiences effectively. It enhances global reach by tailoring messages to specific linguistic and cultural contexts, improving user experience and brand visibility. HubSpot contributor Sonia Thompson has published an article featuring three... [Read more]

Copyblogger contributor Megan Mahoney has published an article featuring five steps to get clients as a freelancer. She says, “In this post, I’ll explain a solution that allows you to emerge as a well-known freelancer in your niche, resulting in steady work from high-paying, low-maintenance clients. Step 1: Define One Service For One Niche It’s... [Read more]

International SEO optimizes your website for search engines across different countries and languages, ensuring visibility and relevance in global markets. It involves strategies like hreflang tags, localized content, and region-specific keywords. MOZ has published the latest Whiteboard Friday video ‘International SEO’ featuring... [Read more]

This is a reminder for the Adweek webinar to be held on September 24, 2024. Partnership ads, also known as co-marketing, can link your brand to top entertainment content, often producing superior ROI results. In the past, securing these kinds of bespoke partnerships was complicated, if not impossible. Adweek is hosting a webinar ‘Create Breakthrough... [Read more]

LinkedIn Company Pages help businesses establish a professional presence, showcase their products, services, and company culture. They provide a platform for engaging with followers, attracting talent, and building brand credibility in a professional network. Social Media Examiner has published the latest... [Read more]

This is a reminder for the DMD webinar to be held on September 24, 2024. Digital Marketing Depot is hosting a webinar ‘Turn Clicks into Conversions: The 5 Core Focus Areas of Website Optimization’ on Tuesday, September 24, 2024, at 1.00 pm EDT. The DMD team says, “Join Mary Palumbo, Director of SEO Analysts & Marketplace at Conductor,... [Read more]

Marketing analytics and data science help businesses make data-driven decisions by analyzing customer behavior, campaign performance, and market trends. These insights enable more effective strategies, optimizing marketing efforts and maximizing ROI. Content Marketing Institute is hosting a webinar ‘MasterTHIS: Marketing Analytics & Data Science’... [Read more]

AI-powered personalized marketing content tailors messages to individual customer preferences and behaviors, enhancing relevance and engagement. This approach boosts conversion rates by delivering the right content to the right audience at the optimal time. Convince & Convert contributor Todd Lebo has published an article featuring five tips on... [Read more]

AI content marketing leverages artificial intelligence to create, optimize, and distribute content that resonates with target audiences, enhancing engagement and conversion rates. It streamlines content strategies by analyzing data-driven insights, automating repetitive tasks, and personalizing messaging at scale. Copyblogger has published ‘A... [Read more]

AI personalization tailors content, recommendations, and experiences to individual users by analyzing their behavior and preferences. This approach enhances customer satisfaction and engagement by delivering highly relevant, customized interactions. HubSpot contributors Kipp Bodnar and Kieran Flanagan have published an article featuring three strategies... [Read more]

AI-based businesses utilize artificial intelligence to automate processes, enhance decision-making, and improve efficiency. These businesses drive innovation by leveraging data insights and predictive algorithms to offer smarter, more personalized solutions. HubSpot contributors Matt Wolfe and Nathan Lands have published an article featuring three AI... [Read more]

An AI-driven digital marketing strategy leverages machine learning and data analytics to personalize customer experiences and optimize campaign performance. It enables brands to predict trends, automate tasks, and make data-driven decisions for more efficient marketing. Digital Marketing Institute has published an article featuring useful tips for creating... [Read more]

Instagram is a powerful platform for content creation, allowing brands to visually engage with their audience through photos, videos, and stories. Consistent, creative content on Instagram helps build brand identity, foster connections, and drive audience growth. Digital Marketing Institute is hosting a webinar ‘A Content Creator’s Guide to... [Read more]

Growing an audience expands your reach, increasing brand awareness and potential customer conversions. It also provides valuable insights for refining marketing strategies and enhancing customer loyalty. Adweek is hosting a webinar ‘ Grow Audiences With Actions, Not Attributes’ on Thursday, October 3, 2024, at 1.00 pm ET. The Adweek team... [Read more]

AI for keyword research automates the discovery of relevant, high-traffic keywords by analyzing search patterns and competitor data. It enhances SEO strategies by providing accurate insights, saving time, and predicting emerging trends. Digital Marketing Institute has published a new video ‘Using AI for Keyword Research’. Joe Williams says,... [Read more]

Multilingual SEO and keyword research involve optimizing content for different languages and regions, ensuring that keywords resonate with local audiences. This strategy enhances global reach by improving visibility in diverse markets and search engines. Sitebulb contributor Veruska Anconitano has published an article explaining multilingual SEO and... [Read more]

Social media videos are a powerful tool for engagement, offering visually compelling content that grabs attention quickly. Their shareable nature helps boost brand visibility and foster audience interaction across platforms. Search Engine Land has published ‘A guide to creating social media videos (for search and beyond)’. Ashley Liddell... [Read more]