To achieve content marketing success you need new tactics that help you to catch your audience’s attention and convey your message. Thought leadership is one such tactic used by content marketers to build credibility for better marketing results. HubSpot contributor Rebecca White has published ‘The Content Marketer’s Guide to Thought... [Read more]

Custom Audience ad targeting option allows advertisers to target an audience from an uploaded customer list. By building a custom audience for social media ads you can improve your advertising ROI. Buffer contributor Heather-Mae Pusztai has shared a step-by-step guide to build custom audiences for your social media advertisements. Pusztai... [Read more]

According to a Statista study, the number of total social media users has reached 2.82 billion in 2019. We may expect even more people to use social media sites in the coming year. You need to have a strong strategy to take advantage of different social media platforms for promoting your business. Business 2 Community contributor Tiffany Fowel... [Read more]

You and I both know it. Entrepreneurs like us have to really hustle to keep the business going and the sales coming in. Every day calls us back to our desk to write one more ad, make one more blog post, contact one more client. It feels like we are carrying around a heavy burden. Sean Donahoe can hustle with the best of them, but he has decided that... [Read more]

Effective lead generation helps you to get more prospects and increase the possibilities of increasing your sales. Entrepreneur Magazine team is hosting a webinar on ‘Tips and Tools for Better Managing Lead Flow and Converting Sales’ on Thursday, November 7, 2019 at 2.00 pm ET. Entrepreneur team says, “This webinar will be moderated... [Read more]

SEO is an extremely important element to grow your business today. It helps you to put your products and services in front of the right audience via search engines. Blogging Wizard contributor Adam Connell has shared seven ways to improve your search engine rankings. Connell says, “Want to drive more traffic to your website? I’m... [Read more]

Video is one of the most important marketing tools as it enables you to create a persuasive marketing message and improve your sales. Also various social media platforms have created a new way to spread your video content. MarketingProfs is hosting a webinar on ‘Video Is the Future of Content Marketing’ on Thursday, November 7, 2019 at 1.00... [Read more]

Some new marketers may not be aware of the power of Google AdWords, Google’s pay per click service for marketers. For many years, marketers have used AdWords to place ads in the Google search results and on websites that have signed up with Google to display these ads. Depending on a number of factors, these AdWords ads can be an effective source... [Read more]

You need a strong content marketing strategy to persuade your prospects to become customers. A good strategy helps you to meet your marketing goals. A CMI study has revealed that approximately 91% organizations use content marketing to connect with their customers. Business 2 Community contributor Dave Polykoff has shared five points to help... [Read more]

In the process of repurposing a piece of content, you change the format of the content, and change the target audience for the content. It allows you to use the same content for two different purposes. Search Engine Journal team is hosting a webinar on ‘How to Repurpose Your Content & Maximize Demand Gen Results’... [Read more]

To continuously improve your marketing performance, you need to stay creative and make your team members curious abut new marketing ideas, as well. By leading your team members to perform their marketing activities with a creative and critical mindset, you can energize them and improve your overall marketing performance. State of Digital contributor... [Read more]

New software, called Speaq Video Software, was released earlier this week by Brad Stephens. It automates the creation of marketing videos. It's available for a very short launch period, starting Monday and ending today. During this launch, you have a choice of making videos for your own websites or, for just $2.95 more, receiving an agency license so you can sell videos you create to clients. In fact, you can let clients build their own videos. Either way, you can charge a fee to your clients... [Read more]

Business 2 Community contributor Brett House has published an article ‘Intent Marketing, Then and Now’ highlighting how Internet marketing has changed over time. Brett says, “Marketing practices have always been determined by technology. Printing technology enabled the rise of popular newspapers in the mid-19th century, which... [Read more]

Engagio’s Jon Miller defines Account-based marketing (ABM) as “a strategic approach that coordinates personalized marketing and sales efforts to open doors and deepen engagement at specific accounts”. You can employ different tools to improve your ABM performance. Podcasting is one such way to do it. Business 2 Community team... [Read more]

According to a report from Cision, global content marketing revenue will reach $300 billion by the end of 2019. You can be a part of this huge segment by employing right skills to improve your performance. State of Digital contributor Helen Brooks has shared seven skills that can help you to improve your content marketing results. Brooks says,... [Read more]

Any marketer, whether online or local, needs to do 3 things: 1. Get traffic to their online or brick-and-mortar store. 2. Sell a product or service 3. Deliver the product or service. That process is universal; every marketer must do it. Traffic is especially hard, though, for marketers new to the online space, a new online marketer or a local marketer that knows online is the future and has a new website... [Read more]

Effective keyword research helps you to achieve desired SEO performance and increase your website traffic. Neil Patel has published a new video ‘How to Find Hundreds of Thousands of SEO Keywords For Free’ to help you do effective keyword research to achieve your SEO goals. Patel says, “A few years ago, you would need a handful... [Read more]

You can use Google Optimize testing tool to offer a great website experience to your visitors. Merkle’s Nazifa Begum has published a step-by-step guide on correctly implementing Google Optimize for your website. Nazifa says, “There are a couple of ways to implement Optimize. It can either be implemented via GTM, or it can be hardcoded... [Read more]

Social media marketing can help you to reach more people online and convert them into customers. Pinterest is one such network used by brands and marketers to reach their target audience. SEMrush team is hosting a webinar on ‘Traffic, Leads, and Sales: Everything You Need to Know About Pinterest SEO’ on Tuesday, November 5, 2019. Webinar... [Read more]

With green screen technology, you record your video in front of a screen that is a particular shade of green. You then use software to remove that green backdrop and replace it with any scene you have a picture of. In the final video after the software processes it, you could be sitting at a TV news desk, standing in an office, or in a scenic outdoor location. If you have the right software and the scene you would like to use, the rest is simple... [Read more]

Social media platforms have become an integral part of today’s marketing activities. To continue improving your social media marketing performance you need to know how people are responding to it. Neil Patel has published a new video ‘This Social Network’s Organic Reach Will Drop Dramatically in 2020 – Here’s Why’ sharing... [Read more]

A pillar page is a page that serves as an anchor for a cluster of related topics (i.e., a topic cluster). Posts related to one of these topics are all ultimately linked to the associated pillar page, as well as being linked to each other. Pillar pages and topic clusters are at the heart of modern SEO. Their importance arises from the growing importance... [Read more]

MarketingExperiments contributor Linda Johnson has published a new video called ‘Reprioritize Your Marketing Spend and Transform Your Results’ featuring Flint McGlaughlin. Watch this video to to learn a new technique for improving your marketing performance with less investment. Johnson says, “Whether you’re a small entrepreneur... [Read more]

To continue growing your business it is very important to get new customers and make more sales. For this purpose you cannot confine to a single tactic but need to utilize all possible tools and tactics to sell more products. MarketingProfs contributor Vahe Habeshian has shared an infographic highlighting some useful tips to use online listings... [Read more]

MarketingProfs contributor Kerry O’Shea Gorgone has published a new podcast episode ‘Storytelling, Digital Transformation, Customer Experience… and You’. Listen to this episode and learn how you can improve your marketing revenue with the strategies such as Storytelling, Digital Transformation, Customer Experience. Gorgone... [Read more]

Blogging is a way to get more people to explore your content and influence them to create more sales. But to reach out the right people, you should blog about the topic your target audience is interested in. Impact contributor Kevin Phillips has shared five ways to help you find out the blog topics that will help you to increase web traffic in 2020. Phillips... [Read more]