By creating personalized advertisements, you can improve your sales performance. Effective personalized ads can help you to win customer attention and increase chances for conversions. Search Engine Journal’s Danielle Bilbruck has shared four ways to help you create personalized ads that can achieve better results. She says, “Here are a... [Read more]

Search engine optimization is key to your business growth. It helps you to enhance your online reach and convert more prospects into customers. Search Engine Journal’s Greg Jarboe has shared three SEO tactics to focus on in 2021. He says, “Now is the time for all of us to reboot our SEO strategies to respond to the dramatic shifts in consumer... [Read more]

HubSpot has published a new guide called ’37 Tips for Social Selling on LinkedIn’ to help you make more sales on LinkedIn. The HubSpot team says, “In a world where 90% of decision makers don’t respond to cold outreach, you need a way to engage leads in a way that’s helpful to both them and you. LinkedIn is a phenomenal... [Read more]

If you have been blogging a while and have been sharing good information, you should consider turning your blog content into a product for sale. After all, it’s easier to read a book than to scroll endlessly through a blog, so people will find a compact form of your content attractive. Content Sparks is offering a training program, called From... [Read more]

Your subscribers and followers create hope for your business to make more sales. By staying connected with them, you can continue to expand your brand. Content Marketing Institute contributor Robert Rose has shared some useful tips to help you measure the value of your subscribers. He says, ” As Drucker himself said, “It is the customer who... [Read more]

Content Marketing Institute’s Stephanie Stahl has published a comprehensive article on the future of content marketing. She says, “Here’s the good news: Achieving these great rewards doesn’t require big dreams and over-the-top projects. The rewards don’t come from being grandiose or controversial for the sake of controversy. They... [Read more]

Target Marketing’s latest Tech Talk video is titled ‘Video Personalization at Scale’ featuring Vidyard’s Tyler Lessard. The TM team says, “This week on Tech Talk, Target Marketing spoke with Tyler Lessard, VP of marketing for Vidyard, a B2B online video hosting platform. Vidyard’s Go Video feature allows marketers... [Read more]

Automation Empire, just released by Dan Green, builds and then hosts 12 entire ClickBank affiliate sites for you (complete with Google Traffic). These sites are built with point-and-click ease because this is Software as a Service (SaaS). ➤ You get niche-specific quality “original” content, auto-transcribed from YouTube, and posted to your sites... [Read more]

To make your content accessible to the audience, you need to reduce basic barriers to comprehension, such as providing alternative text for images, which enables the audience to understand your message quickly. Content Marketing Institute’s Melissa Eggleston has shared a comprehensive article on serving accessible content to your audience. She... [Read more]

Sue B. Zimmerman has published a new video ‘How To Use Instagram Reels Even As A Beginner’. She says, “What is Reels? A creative feature to help get the word out about your business in a fun, fast and entertaining way. And because it’s a new feature, Instagram™ is promoting Reels like crazy. Why not get in on the extra free exposure... [Read more]

Google’s carousel result is a row of rich (i.e., visual) results that searchers can interact with. With an effective carousel strategy, you can grow your site traffic. Content Marketing Institute’s Ann Smarty has shared some useful tips on optimizing your website for Google Carousel results. She says, “Google has been experimenting... [Read more]

Whenever you create a video, whether for marketing or for entertainment, a background music soundtrack is an important feature. It adds interest and professionalism to your production. Even a dull and boring video can be improved with magnetic, energizing background music... [Read more]

Marketing Week contributor Grace Kite has shared an article highlighting the two tasks of online advertising that marketers misunderstand. Kite says, “This year Facebook is 15 and Google is 21, but as advertising channels for big brands, neither has emerged from the troublesome teenage phase into a fully effective adulthood. It’s because marketers... [Read more]

With the Google dynamic display ads, you can showcase previously viewed products or services to users who have already visited your website. WordStream’s Joe Martinez has published a comprehensive guide to setting up Google Dynamic Display Ads. says, “The setup of dynamic remarketing in Google Ads is pretty easy, but this feature is available... [Read more]

With effective link building techniques, you can improve keyword rankings and get more website traffic. Search Engine Journal’s Andrew Dennis has shared 10 proven link building techniques to help you improve your marketing. Dennis says, “here is a list of 10 link building techniques that work and will bring the types of links that fuel improved... [Read more]

In these days of the pandemic, it's a challenge for a real estate agent to get people to come out for a visit to see a house. Car dealers are seeing few people coming onto the lot to see new cars. Furniture stores have fewer shoppers walking through the showroom... [Read more]

Search Engine Journal contributor Matt Southern has highlighted Pinterest search trends for Fall 2020. He says, “Pinterest released an updated report on search trends with insight into what’s expected to be popular during the fall months of 2020. Search trends are identified based on which topics are currently seeing a spike in search volume... [Read more]

Rank Ranger has published a new episode of its ‘Ths In Search SEO’ podcast titled ‘Is It Time for SEOs to Adopt a Growth Mindset?’ featuring Yuriy Yarovoy. Listen to this episode to learn: How a growth mindset relates to SEO and how it opens new opportunity What does a growth mindset in the context of SEO actually look like? Why... [Read more]

Split testing helps you to conduct controlled, randomized experiments with the goal of improving a website metrics. You can use split tests to improve clicks. VWO’s Astha Khandelwal has published ‘A Practical Guide to Split Testing’. Khandelwal says, “To formally quote the definition of split testing, it is the method of conducting... [Read more]

CPA Boss was just released by Team Black Belt. This new product contains both CPA software to help you create effective CPA offers and a proven traffic system to send traffic to your CPA offers. Using the new tools in CPA Boss, you can: Start your CPA marketing without spending anything as a start-up budget; Easily discover unsaturated CPA offers in any niche... [Read more]

Facebook advertising enables you to enhance your online reach and grow your business. You can also drive more email subscriptions with the help of such ads. Social Media Examiner’s Laura Moore has shared five tips to help you grow your email list using Facebook ads. Moore says, “Facebook ads are an effective way to gain the email addresses... [Read more]

Business2Community contributor Brad Smith has highlights 17 best display ads of 2020. He says, “Display ads are quite the worthwhile investment for a business. They yield widespread and targeted exposure across the web; they help consumers get familiar with and more easily recognize your brand, and retargeting with display ads have a high ROI. 1.... [Read more]

Advertising on Google is one of the best ways to enhance your online reach and promote your products and services to the target audience. But with the right tactics, you can advertise your business at a lower cost. SEMrush contributor Rob Watson has shared five ways to help you control your Google ad costs. Watson says, “In this guide, I will... [Read more]

Quality content is an asset for any organization or marketing team. By creating content that helps and influences people, you can create lifelong relations with your target audience. Stefanie Flaxman has shared an article highlighting some ways to create subscriber capturing content. She says, “Immediately after getting an idea for a content... [Read more]

Affiliate marketing is a great way to make money from your blogs and websites. By promoting the products and services related to your blog, you can make a passive income. Business2Community contributor Shweta Dawar has shared 12-steps to help you make money from your blog with affiliate marketing. Dawar says, “The simplest way to monetize a blog... [Read more]

Effective copywriting plays an important role in your marketing. It helps you to persuade your prospects to take an action. Content Marketing Institute’s Penny Gralewski has shared two useful tips to help you improve your writing. She says, “Do you write and edit for a world that consumes your content in short bursts? Try these two writing... [Read more]

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