AdWeek is hosting a webinar on ‘7 Ways to Use Social Analytics to Maximize Brand Impact: Best Practices to Unlock Value Across Your Business in 2019’ on Tuesday, January 15 at 1.00 pm EST. The AdWeek team says, “Social media analytics are constantly evolving. What initially served as a way to measure popularity—counting likes... [Read more]

Marketing Week is hosting a webinar on ‘Is AI the future of customer experience?’ on Thursday, January 31, 2019. The Marketing Week team says, “Most organisations have artificial intelligence (AI) on their agenda, whether they are planning to implement it, are already implementing it or are just experimenting. When considering... [Read more]

To grow your sales by making more people buy your products you need to deal with the customer emotions. By touching upon them closely you can make them take purchase decisions – we call empathizing. MarketingSherpa contributor Linda Johnson has shared a useful article on venturing into emotional marketing. On what drives the customer... [Read more]

Data is one of the most important element in today’s marketing arena. It helps you put in focused efforts for achieving your goals. Econsultancy contributor Chris Hogg has suggested three ways to help publishers use their data creatively. Highlighting the importance of targeted audience, Hogg says, “A key step for publishers is... [Read more]

In Facebook advertising, the cost per lead (CPL) element plays a crucial role in managing your advertising budget. Econsultancy columnist Rebecca Sentance has published a study on how Wowcher used AI copywriting to reduce Facebook ad CPL by 31%. Focusing the importance of good copy in advertising, Sentance says, “As the AI tool began to... [Read more]

Social media has its own important place when it comes to doing business today. You need to get acquainted with its concepts such as influencer marketing as these are the new capabilities that social media platforms have brought to us. To help marketers win more often in social media advertising, Marketing Land contributor Penny Wilson has... [Read more]

Continuous improvement in your sales is a sign of growth for your business. Apart from delivering a great customer service, we also need a variety of tactics to improve the sales. HubSpot columnist Dan Tyre has shared eight tips to help sales representatives get more sales done. On setting and starting with the right goals, Tyre says, “If... [Read more]

Satisfying user experience (UX) is the ultimate factor which plays an important role in taking your business to newer heights. You need to deliver right UX on both the websites and the web forms you design which are going to be accessed by the users. HubSpot columnist Kristen Baker has shared ten UX guidelines for designing attractive forms. The... [Read more]

Email marketing requires continuous growth in the subscriptions. But many a times we do face the unsubscribes too. It could be due to variety of reasons. Content Marketing Institute contributor Kevin George has shared seven ways to help marketers reduce their unsubscribe rate. George says, “While unsubscribes have some benefits, your goal... [Read more]

Achieving success in marketing requires a variety of tactics to be implemented. The Content Marketing Institute team has shared an article on using scrum for content marketing. The concept of Scrum is part of an agile framework. It was conceived for complex software development projects which has been used by the marketers now. Explaining... [Read more]

Search engines are the biggest source of web traffic and Google is the leader. Featuring your online presence in any of the Google products could be beneficial. The MOZ team has shared a video featuring Barry Adams on how you can get into Google News. The MOZ team says, “Today we’re tackling a question that many of us have asked... [Read more]

Artificial Intelligence has become an integral part of the marketing process. When it comes to content marketing, the AI wave is expected to make the process of content creation and marketing quite smoother. Content Marketing Institute columnist Dennis Shiao has shared a comprehensive article exploring the opportunities for Artificial Intelligence... [Read more]

AdWeek is hosting a webinar on ‘Messaging’s Impact on Customer Experience: Entering the Era of Conversational Care’ on Tuesday, January 24 at 1.00 pm EST. The AdWeek team says, “Hear from guest speaker Ian Jacobs, Forrester principal analyst, along with messaging experts from Sprint and Spredfast + Lithium to learn how shifting... [Read more]

WordPress is powered by quality plugins that make the life of bloggers much more easy. The Business 2 Community contributor Jessie-Lee Nichols has shared a list of seven useful WordPress plugins that could prove to be immensely useful. Nichols says, “There are some core plugins that every website should be utilizing regardless of its... [Read more]

The MarketingSherpa team has published a podcast on ‘Mobile: Device or segment?’. The podcast addresses the mobile and the ways you can enhance your marketing with it. Talking about the podcast says, “Mobile marketing is a hot topic, but don’t just think about it in terms of technology. Or usability. As with any other... [Read more]

Today, the social media has become an integral part of our marketing efforts. The rising number of users on the sites like Facebook, Instagram and LinkedIn promise a brighter future for them. With a strong social media marketing strategy you can make more online. Entrepreneur contributor Lilach Bullock has shared four tools you can use to build... [Read more]

The Forbes contributor Jeff Fromm has published a n article titled ‘Marketing Convenience To The Modern Consumer’. As the title suggests the article aims at informing the brands on how they could be more successful by service the customers in right manner. Highlighting today’s customers’ expectations, Fromm says, “Today,... [Read more]

Creating a content marketing campaigns requires a lot of efforts. From ideation to execution you need to be very much engaged so that your campaign becomes presentable. The Entrepreneur magazine contributor Toby Nwazor has shared three strategies to help brands get more traffic to their content marketing campaigns in 2019. Nwazor says, “How... [Read more]

Entrepreneur team has made its course ‘Modern Copywriting: Writing Copy That Sells In 2019’ available at a special price of $10.99. The course covers the following: Introduction to copywritingCrafting your copyCopywriting formulasCreating great headlinesCopywriting for emails; and more. Mentioning the features of this course,... [Read more]

Having a website and getting it noticed by the Internet users is very much important. You need to have a strategies that leads people to your site through various channels. Entrepreneur contributor Parth Misra has shared seven video tips and tricks to help brands get their websites noticed. Misra says, “Today, in the 21st century, video’s... [Read more]