The performance of your marketing campaign depends on the kind of efforts you have put in while crafting your strategy. While working on your content marketing campaigns you need to be careful about different aspects of creativity and promotion. The Convince & Convert contributor Anna Hrach has shared a seven-step guide to create an effective... [Read more]

Email marketing is one of the best ways to stay in touch with your prospects and improve your brand presence. But to get the emails of the right prospects is a challenge. The Convince & Convert contributor Ann Smarty has shared three ways to grow your email list. Ann says, “This is so true! In order to grow your email list, you need... [Read more]

The Vidyard team has published a video titled ‘How to create a complete video marketing strategy’. Watch this video to discover some useful ways to create a strong video marketing strategy for your business. You’ll learn how to: Use each platform to its highest potentialMaximize your brand’s audience with videoConvert engaged... [Read more]

New SaaS software MyVideoSpy Pro was recently launched. Its job is to help you improve the ranking of your YouTube videos. xxx is 100% web-based. All you need is a web-browser and an internet connection and you’re good to go. A better rank for your videos mens that they will be seen more often, and that means that they will bring in more sales. Not... [Read more]

Learning the ins and out of the website algorithm can help you to chart out an indexing plan. When it comes to YouTube rankings you need to have the knowledge on how its algorithm works so that you can make your video content popular. The Shopify contributor Amir Jaffari has shared an article highlighting how the YouTube algorithm works and why... [Read more]

The Buffer team has published a new podcast episode titled ‘Best Instagram apps for marketers’. The Buffer team says, “The Instagram app by itself is supremely powerful. But did you know all the best apps to take your Instagram marketing to even greater heights? The trend of single-job, standalone apps has brought a huge... [Read more]

To strengthen your content marketing strategy you need a plan that enables you to plan and execute the content marketing campaigns that bring success. The Content Marketing Institute contributor Nadya Khoja has shared four ways to improve your content marketing strategy with visuals. Nadya says, “To ensure that all involved understand... [Read more]

Facebook Messenger has a big advantage over email – people read the messages more faithfully, probably because people spend a lot of time on Facebook so they see the messages, these messages are still novel and Facebook puts them "in your face", to a higher degree than email is... [Read more]

The AdEspresso team has made available a video replay of the webinar ‘How to successfully scale your Facebook and Google ads campaigns’. Watch this video to learn: How to prepare the groundwork with accurate tracking of your resultsVertical scaling: how to scale an ad campaignHorizontal scaling: how to scale your Facebook and Google... [Read more]

LinkedIn, having a focused audience avails a unique targeting opportunity for brands and marketers. In a few easy steps you can have your business featured on this network. The AdEspresso contributor Ana Gotter has shared five ways to promote your business on LInkedIn. Gotter says, “In this post, we’re going to take a look at the most... [Read more]

A latest eMarketer report has revealed some noteworthy findings about podcast advertising. According to the report, podcast advertising revenues will surpass $1 billion by 2021. In 2019, some 76.4 million US people will listen to podcasts. 21% of podcast listeners listen to four to five podcasts a week, and 31% listen to six or more podcasts... [Read more]

Neil Napier calls 'Animaze' "the Biggest innovation in the video creation market". Others call it "mind-blowing", "last video creator you will ever need", "stunning" and more. This new software makes videos like nothing you have seen before... [Read more]

The Content Marketing Institute team is hosting a webinar on ‘How to Jumpstart a B2B Influencer Marketing Program’ on Wednesday, July 17, 2019 at 2.00 pm EDT. The CMI team says, “In this information rich and entertaining presentation, B2B Influencer Marketing expert Lee Odden will highlight the essential steps to launching an influencer... [Read more]

The Social Media Today’s Emma Wiltshire has shared an infographic highlighting some useful digital marketing growth statistics for 2019. Here are the key findings: The global online ad spend will grow by 4.7% in 2019Location-based marketing will grow by 14% and reach 24 billion43% advertisers plan to increase their investment in influencer... [Read more]

Building an e-commerce site and to keep it growing is a challenge. You need to have the right features that help you to get repeat visitors so that you sales could grow. The Search Engine Journal contributor Holly Gary has shared 15 features that your e-commerce sites should have. Gary says, “Here is a list of 15 must-have features that... [Read more]

Mosh Bari has just released new software he calls 'TrafficXPro'. Using it, Bari reports, you can build websites that publish useful content for your visitors and do it at no cost to you, automatically, based on a keyword you choose... [Read more]

The Search Engine Journal team has published a new ebook titled ‘Link building for beginners: how to get started’. It offers a comprehensive overview of link building and how you can start building more links to your websites. The SEJ team says, “Search Engine Journal’s ebook, Link Building for Beginners: How to Get Started,... [Read more]

To improve conversion rate through your website you need to deliver great customer experience when people visit your website. The Marketo contributor Dan Purvis has shared five ways to create optimal customer experience on your website. Purvis says, “Furthermore, Google asked users whether they would prefer 30 or 10 search results to... [Read more]

Continuous learning can help you stand out in the social media marketing game. The evolution of online learning platforms have brought new opportunities for the marketers to enhance their performance. The Social Media Today contributor Larry Kim has shared seven social media marketing courses for you. Kim says, “I’ve rounded up... [Read more]

BotNinja is a platform for developing Facebook Messenger bots. It has a built-in Artificial Intelligence capability that it uses to develop smart robots (or "bots") that interact with Facebook Messenger. Why should you care? Facebook's Messenger service is too big to ignore. Over 1 billion people are using it to interact, not just with their friends but also with businesses, every month... [Read more]

The Content Marketing Institute team is hosting a webinar on ‘The Content Marketing Magic Bullet to Maximizing Email Deliverability & Impact’ on Wednesday, July 24, 2019 at 2.00 pm EDT. The CMI team says, “The future of email and brand extension lies in an initiative called BIMI (Brand Indicators for Message Identification) and... [Read more]

Social media marketing and advertising are the two ways you can reach out to more people online and convert them into customers. With their wide audience base, Facebook and Instagram are the two dependable platforms when it comes to social media advertising. To help you strengthen your Facebook ads, the Duct Tape Marketing’s John Jantsch... [Read more]

Customer acquisition and retention is one of the most challenging tasks businesses are facing today. To convert prospects into customer you need the right set of skills. The Duct Tape Marketing’s John Jantsch has published a new podcast episode ‘How to win your clients in bulk’ featuring Jeanna Pool. Listen to this podcast... [Read more]

Continuous learning is the key to improved marketing performance. Today we have multiple learning resources in the forms of newsletters, blogs, videos and podcasts. Sometimes it becomes difficult decide which resources are apt for you. To help you in such a situation, the HubSpot contributor Sophia Bernazzani has shared a list of 13 podcasts that... [Read more]

The MOZ team has published a Whiteboard Friday video titled ‘How to target featured snippet opportunities’ featuring Britney Muller. The featured snippets allow you to get a special spot in the search engine results and improve your site visits. Watch this video to enhance your search engine marketing. Muller says, “Today,... [Read more]

To enhance your online sales you need to make sure that your product listing is included in the search engine results. From image tagging to right keywords, everything plays an important role in SEO. The Quick Sprout team has published an article highlighting some useful ways to optimize your website’s product pages. The Quick Sprout team... [Read more]

The How-To Geek contributor Tim Brooks has shared a six-step guide to improve your Internet connection speed. Brooks says, “Depending on your Internet Service Provider (ISP), you can often get faster speeds by calling them (or visiting their website) and upgrading to a more expensive plan. Your monthly bill will go up, but so will your speed.... [Read more]

When it comes to website designing and publishing, WordPress secures highest score in providing a dynamic and simple experience to its users. The Quick Sprout team has shared 10 tips for the WordPress users. The Quick Sprout team says, “Some of you may have been using WordPress for a while. Others might have had some failed sites and need... [Read more]