By synchronizing your sales and marketing teams you can improve your business. According to MarketingProfs, 80% of content created by marketing goes unused by sales. This shows in-congruence between the sales and marketing departments. MarketingProfs is hosting a webinar on ‘How to Align Sales and Marketing Teams for Max ROI’ on Wednesday,... [Read more]

Email marketing domain keeps evolving with new tactics. Email remains one of the most trusted marketing tools. Since its the time to plan for the new year’s marketing tactics, we present an infographic that highlights email design trends for 2020. Talking about the email design trends, MarketingProfs’ Vahe Habeshian says, “To... [Read more]

Data has become the central element of today’s marketing strategies as it enables you to plan execute your marketing campaigns with accuracy. Big Data offers great opportunities—and huge dangers. How can you navigate toward the benefits while avoiding the hazards? In short, the key is management insight and discipline.Jonathan Byrnes, MIT MarketingProfs... [Read more]

Video can be a marketing tool that beats all other media, if it have good content and an attractive design. Your problem is that video may have been the victim of its own success. Why is that? For the last 5 years or so, every online marketer has heard this over and over. As a result, there are so many videos out there that most of them simply ignored. You... [Read more]

To get best results from your content marketing campaigns you need to make your content more accessible and available to your audience. Though there are several channels that can be used to promote your content, it is still difficult for many to put their content in front of right audience. To help you improve your content accessibility, Content... [Read more]

2019 is about to end and we are entering into a new year. By knowing the thoughts and ideas of people associated with this domain we can plan and improve our marketing efforts. Think with Google’s Brianne Janacek Reeber has shared 10 marketing pearls of wisdom on marketing to help you improve your own. Reeber says, “Below are... [Read more]

The marketing domain continues to change in congruence with new innovations, tools and technologies. By keeping a watch on how it will look like in future, you can prepare yourself with appropriate strategies. Think with Google team has published a video on how marketing will look in 2030. TwG team says, “With 2020 upon us, everyone... [Read more]

We told you yesterday about the new Easy Arbitrage solution for building an online business from scratch. To dig into it and its potential value for our readers, we purchased access to it ourselves. Here’s a picture of the member dashboard. Notice the menu at the top of the site, laying out the tools you can use to find products or services you... [Read more]

To grow your business you need to find the right audience who is interested in your products and services. You can do it by performing in-depth research. To help you find your target audience, Exposure Ninja team has published a new video ‘6 Questions To Ask To Find Your Target Audience’. Exposure Ninja says, ” In this video,... [Read more]

To achieve success in your domain you need to have certain qualities such as persistence, convincing power, punctuality etc. Apart from these, your attitude also matters a lot. Orbit Media’s Andy Crestodina has shared an article highlighting two types of digital marketers: ‘The Tortoise and The Hare’. Read Crestodina article... [Read more]

Video is an essential marketing tool. It allows you to deliver content in a dynamic manner with a persuasive tone. By optimizing your video for Google search you can make most from your video content. Ahrefs contributor Joshua Hardwick has shared five tips to help you rank your YouTube videos on Google. Hardwick says, “Looking to get... [Read more]

If you are interested in improving your online marketing success, there's a new product you may want to investigate. It was developed by a team led by Tom Yevsikov; it's called Madsense Revamped. This is revised and enhanced version of a product they created nearly 3 years ago. In the interim, they have added many improvements and have eliminated techniques that no longer are economica... [Read more]

To run your business smoothly and successfully you need to keep your SEO strategy updated. With the algorithm update announcements, you should update your SEO strategy for coping with the search engines. DealerOn’s Kelcey Drapp has published a new video ‘How will SEO change in 2020?’ to shared the new year’s SEO trends with... [Read more]

The social networking domain is witnessing significant growth across all major platforms. The year is about to end with Wikimedia founder’s new network called WT Social. Practical Ecommerce contributor Sig Ueland has shared an article highlighting 13 new social networks coming up in the year 2020. Ueland says, “Social networks... [Read more]

Email plays a pivotal role when it comes to marketing and holidays are not an exception. A well-designed email campaign with effective copy can help you to improve your conversion rate. Practical Ecommerce contributor Carolyn Nye has shared five email marketing tactics to help you improve your conversion rate during the holiday season. Nye... [Read more]

Cindy Donovan has released Hammock Suite. She describes it as "a beginner friendly way to see profits without having to worry about failure". This is completely usable by beginners. It is based on the cut and paste process, requiring no tech skills and no background in online marketing... [Read more]

Facebook pixel is a snippet of JavaScript code that allows you to track visitor activity on your website. By analyzing the visitor movement you can plan and publish the content that brings better results. Social Media Examiner team has published a new video titled ‘How to Setup Your Facebook Pixel and Add it to WordPress’ featuring... [Read more]

Correct analysis of your campaign performance helps you to understand what is required in your marketing strategy and enables you to create high-performing marketing campaigns. Social Media Examiner’s Mariia Bocheva has published an article highlighting five Facebook analytics reports that can improve your Facebook marketing. Bocheva... [Read more]

A clear social media style guide works as a source for giving a strong presence to your brand on different social networks. It defines common elements such as brand color, visuals etc. Social Media Examiner’s Corinna Keefe has shared a seven-step guide to help you create social media style guide for your business. Keefe says, “Want... [Read more]

Google can contribute to your website's success or contribute to its downfall, depending on how it estimates your site's value to their search clients. Google looks for "signals" that tell it your site is important and helpful. If it finds a lot of these signals (such as backlinks, mentions in social media, even how well it can crawl your site to understand what it is focused on), it judges the site worthwhile and gives it a good ranking... [Read more]

You can increase your website traffic and beat your competitors with Quality links. Since search engines give importance to the backlinks, you should continue to secure high quality links to your sites. Ahrefs team has published a new video ‘7 Attributes of High Quality Backlinks’ featuring Joshua Hardwick to help you find out... [Read more]

To make most from your holiday marketing efforts, you should be planning your PPC holiday marketing campaigns right now as the holiday season boasts the most lucrative quarter for many online businesses. PPC Hero contributor Stephanie White has shared 12 holiday PPC optimization tips to improve your marketing results. White says, “This... [Read more]

You can find out the ways to improving conversion rate by running A/B tests. The Google Optimize platform allows you to test variants of web pages and see how they perform against an objective that you specify. Go Fish Digital’s Ally Mickler has shared a short guide to using Google Optimize for setting up effective A/B testing campaigns.... [Read more]

Today, every business needs web traffic so that prospects can be found and converted into customers. An effective CRO strategy enables you to increase the percentage of website visitors who take a desired action. Digital Marketing Depot is hosting a webinar on ‘The Fantastic 5: Emerging strategies to drive conversions & growth’ on... [Read more]

Customer experience is one of the most important thing you need to focus for achieving success in your business. With the integration of right technology you can offer a personalized experience to your customers. Search Engine Journal is hosting a webinar on ‘From Search to Transaction: How to Master the Customer Experience’ on Wednesday,... [Read more]

Backlinko has launched Content Marketing Hub, a free library of 30+ resources that cover everything you need to know content marketing. It contains 58,201 words, 600 screenshots, as well as 100+ professionally-designed illustrations, visuals, charts and templates. says, “ The SEO Marketing Hub is broken down into 6 main categories: Content... [Read more]

To grow your business, one of the most important things you need to do is get discovered in the search results. Google receives over 63,000 searches per second on any given day. This number is a big opportunity for any business out there. Rank Ranger team has published a new podcast episode ‘Making Your Brand and Products Discoverable... [Read more]