Thought Leadership Content Explained - IM NewsWatch, July 10, 2023

July 10th, 2023 at 6:56 am EDT


 

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How to Target Keywords with Blog Posts [Video]

Google Ads: How To Boost Revenue & Optimize For Offline Sales [Webinar Replay]

Search Engine Journal has made available the replay of its webinar ‘Google Ads: How To Boost Revenue & Optimize For Offline Sales’. Loren Baker says, “Looking for ways to scale your Google Ads account and advance your strategy? Are you optimizing for offline actions, too, like calls and sales? On June 21, I moderated a webinar... [Read more]

Thought Leadership Content Explained

Thought leadership content is a brand or individual’s unique opinions and viewpoints packaged into a medium like text, video, or audio. Copyblogger’s Tim Stoddart has published an article explaining thought leadership content. He says, “There are three main components of excellent thought leadership content, and this example hits all of... [Read more]

Demand Generation Strategy [Podcast]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Demand Generation Strategy: How to Get Buyers to Line Up to Work With You’ featuring Phillip Ilic. The SME team says, “Need more clients and customers? Looking for a framework you can model to fit your own business? Discover a strategy to... [Read more]

SparkClix A.I. – ChatGPT Powered Free Traffic #ad

Have you seen SparkClix A.I., the new free traffic app that was built using the power of ChatGPT? Now, with this new software, you can get effortless free traffic by taking advantage of the new ChatGPT from OpenAI. Access now for just $12.95. (If you move your cursor to leave the site, you will get a coupon for this reduced investment): SparkClix A.I.. Look... [Read more]

Mistakes to Avoid When Launching Your Product [Video]

Neil Patel has published a new video ‘Mistakes to Avoid When Launching Your Product’. He says, “When it comes to launching a new product, avoiding critical mistakes can mean the difference between success and failure. The excitement of bringing your creation to market can sometimes overshadow the potential pitfalls that lie ahead.... [Read more]

Case Study: How The Hustle And Other Newsletters Maximize Email Capture [Podcast]

Copyblogger has published the latest podcast episode ‘Case Study: How The Hustle And Other Newsletters Maximize Email Capture’ featuring Tim Stoddart and Ethan Brooks. The Copyblogger team says, “On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) dive into a detailed breakdown of how The Hustle and several... [Read more]

How SEOs and Developers Can Work Better Together [Video]

MOZ has published the latest episode of the Whiteboard Friday video ‘How SEOs and Developers Can Work Better Together’ featuring Helen Pollitt. The MOZ team says, “This is part one of a three-part series with Helen Pollitt on how to work better with folks within your company. SEOs and developers need to work better together. Understand... [Read more]

How to Acquire Your Ideal Coaching Clients #ad

If you are a coach, this can show you how to leverage proven tactics for attracting, converting, and retaining high-value clients for your coaching business.... [Read more]

SEJ Highlights 43 Best Subreddits For Marketing Professionals

A subreddit is a forum dedicated to a specific topic on the website Reddit. According to Reddit, Inc., it has 57 million daily active users participating in more than 100k subreddits containing 13 billion posts and comments. Search Engine Journal contributor Kristi Hines has published an article featuring 43 subreddits for marketing professionals. She... [Read more]

Here’s How To Spy On Your Competitors’ SEO [Podcast]

Copyblogger has published the latest podcast episode ‘Here’s How To Spy On Your Competitors’ SEO’ featuring Tim Stoddart and Ethan Brooks. The Copyblogger team says, “On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about reverse-engineering someone else’s SEO, and the tactics/tools you can... [Read more]

MOZ on Dealing with SERP Volatility

SERP volatility refers to the amount of fluctuation in the search engine rankings for a particular keyword or set of keywords over a period of time. A high level of volatility means that the rankings are frequently changing, while a low level of volatility means that the rankings are relatively stable. MOZ contributor Adriana Stein has published an... [Read more]

AI Genius: Interactive app for live video, screen & voice messages #ad

Seyi Adeleke just released AI Genius, a brand new interactive ai app that helps to increase online sales and leads. You get this improvement by copying just one line of code into your site. Meet AI Genius This is the first (and, so far, the only) 3-in-1 marketing platform that allows you to engage, interact and profit on any website, funnel, blog, page... [Read more]

Three Internal Link Methods to Improve Your Site Structure [Podcast]

Rank Ranger has published a new episode of the In Search SEO podcast ‘Three Internal Link Methods to Improve Your Site Structure’ featuring Sally Raymer. The Rank Ranger team says, “How efficient is the internal linking in your site structure? That’s what we’re talking about today with a lady who enjoys the company of her... [Read more]

5 AI Marketing Skills You Must Learn In 2023 [Podcast]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘5 AI Marketing Skills You Must Learn In 2023’. The HubSpot team says, “Kipp and Kieran dive into what your marketing team will look like in a post-AI world. Learn why an AI ops person will be critical for every marketing team, if channel expertise... [Read more]

The Ultimate Guide to Content Marketing in 2023 [Guide]

HubSpot has published ‘The Ultimate Guide to Content Marketing in 2023′ featuring useful content marketing strategies. Kristen Baker says, “Content marketing isn’t just publishing a thin piece of content and hoping people will find it. It’s about purposefully tailoring your pages, videos, ebooks, and posts to your target audience... [Read more]

Pinterest Marketing: How To Use Pinterest To Promote Your Business [Video]

HubSpot has published a new video ‘Pinterest Marketing: How To Use Pinterest To Promote Your Business’ featuring Pinterest advertising tactics. The HubSpot team says, “Are you considering Pinterest marketing for your business but unsure if it’s worth the investment? Look no further! In this insightful video, we explore the world... [Read more]

Storify: 98% More Engagement With No Monthly Fees #ad

Tim Verdouw has just released Storify to create interactive content for your marketing. With it you can share stories on social media platforms to engage a maximum audience.... [Read more]

Analyze your competitors’ digital strategy from all angles [Video]

Semrush has published a new video ‘Analyze your competitors’ digital strategy from all angles’ on analyzing the digital marketing strategies of your competitors. The Semrush team says, “Beat any rival with in-depth competitive insights and market analysis. Spy on your rivals’ online traffic, top products, and more. And study their... [Read more]

Will Cookie Alternatives Truly Satisfy? [Answered]

Google’s experiments with new, cookie-less ad platforms are starting to show some promise. But will marketers find better ad targeting and performance by refusing to play in the Privacy Sandbox? Content Marketing Institute has published a new video ‘Will Cookie Alternatives Truly Satisfy?’. Content Marketing Institute  [Read more]

CMI Highlights 23+ Content Marketing Skills

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Content Marketing Institute contributor Jodi Harris has published an article featuring 23+ content marketing skills... [Read more]

Vision AI: 4K & 8K AI Video and Image Creation App #ad

Vision AI, just released, creates a wide range of videos and images: ➤ Text-to-Video, ➤ Vision Videos, ➤ Image Talking Videos, ➤ Incredible Graphic Arts,... [Read more]

How to Target Keywords with Blog Posts [Video]

Ahrefs has published a new video ‘How to Target Keywords with Blog Posts’ featuring useful information on targeting the right keywords. In this video, you’ll learn how to target keywords with blog posts so you can boost your chances of ranking high on Google. Ahrefs  [Read more]

Taking Your Business From Zero to $10 Million [Video]

Neil Patel has published a new video ‘Taking Your Business From Zero to $10 Million’. He says, “Starting a business from scratch and turning it into a multi-million dollar enterprise is a journey that requires determination, strategic planning, and relentless execution. While the path may seem daunting, with the right mindset and approach,... [Read more]

The Ultimate Guide to Marketing Campaigns [Guide]

Marketing campaigns are organized, strategy efforts to promote a specific company goal. Well-planned marketing campaigns help you promote a focused effort that guides consumers toward the desired action. HubSpot has published ‘The Ultimate Guide to Marketing Campaigns’. Allie Decker says, “Marketers have a wealth of choices when deciding... [Read more]

Don’t Call It a Throwback: 20 Years of SEO & Search Engine Journal [Podcast]

Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘Don’t Call It a Throwback: 20 Years of SEO & Search Engine Journal’ featuring Amanda Zantal-Wiener and Loren Baker. The SEJ says, “It’s our 20th Anniversary! In this special commemorative episode, take an exhilarating ride back... [Read more]

Importance of AI for SEO

Artificial intelligence (AI) is rapidly changing the world, and SEO is no exception. AI-powered tools are already being used to automate tasks, improve keyword research, and optimize content. As AI continues to develop, it will become even more essential for SEOs to embrace this technology. MOZ contributor Christopher Long has published an article answering... [Read more]

How to Create a Sales Playbook for Your Agency [Podcast]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Create a Sales Playbook for Your Agency’ featuring Samantha Stone. The SME team says, “Want to sign more high-value clients? Wondering how to develop a system that empowers anyone on your team to respond to and nurture prospective customers?... [Read more]

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