When it comes to doing business online, you need to cope with the terms such as web compliance and web accessibility. Web compliance refers to making your sites such that the people with disabilities can use them smoothly. The term web accessibility means that websites, tools, and technologies are designed and developed so that people with disabilities... [Read more]

The Stone Temple’s Eric Enge has published a new video titled ‘Here’s Why Content Is More King than Ever’. Watch this video to learn about the increasing importance of quality content for better marketing. Enge says, “You’ve heard that content is king, but today, content is more important than ever. Here’s why. Content... [Read more]

The Search Engine Journal contributor Roger Montti has shared an article highlighting some useful information on what are ‘good links’ and tips to secure them for your websites. It is based on a question answered by Google’s John Mueller in a Webmaster Hangout. Montti says, “The question asked is a good one. Here is what... [Read more]

The MOZ contributor Cyrus Shepard has published 20 new graphics on Google’s valuation of links. These graphics present 20 principles of link valuation that have been observed and tested by SEOs over past few year. Shepard says, “In some cases, they have been confirmed by Google, while others have been patented. Please note that these... [Read more]

Link building is one of the most important tasks to strengthen your search engine marketing efforts. Along with external links pointing your websites, internal linking is also quite essential. The Search Engine Journal contributor Andrew Dennis has published a comprehensive article highlighting the importance of internal link building. Dennis... [Read more]

Advertising on Facebook can be a wise choice as you can get your ads in front of millions of social media users. But to make your ads perform well you need to plan them with right strategies. The Social Media Examiner contributor Charlie Lawrance has shared how you can improve your ad results by focusing certain Facebook audiences. On targeting... [Read more]

The Google Data Studio enables you to easily visualize data, create and update the reports. The Adalysis team has shared two videos to help marketers better understand and use the Google Data Studio platform. The Adalysis says, “We’ve put together two videos that should make the process of using pre-built Data Studio templates easy to apply... [Read more]

A recent study findings by SCORE has revealed some significant statistics on the voice search usage. Here are the findings: 46% of voice search users search for a local business daily28% perform voice search once a week in past one year, 76% of surveyed people used voice search to find a business 27% visit a local business’ website after making... [Read more]

The SharpSpring has published a new issue of its newsletter ‘Agency Perspectives’. The theme of this issue is ‘Mission Possible: Quality Content Marketing’. Access this issue to learn the following: How to develop content your target audience actually wantsTips on sharing and distributing content across relevant channelsHow... [Read more]

The Stone Temple contributor Eric Enge has published a new video on ‘Why You Must Know about the New Evergreen Googlebot’. Watch this video to learn in detail about the Googlebot. Erice Enge says, “Google made an announcement at Google I/O in early May of 2019 that Googlebot is now evergreen. What does it mean for the search community? In... [Read more]

The rankings of your per-click (PPC) ads in the search engine results page depends on the position of each keyword included in the ad. To guide the advertisers and marketers to get their ads ranked high in search engines, Portent contributor Ryan Moothart has shared answers to five ad ranking questions. Moothart says, “Paid search. Google... [Read more]

The Salesforce team has published a new e-book titled ‘How to Turn Your Website Into a Lead Generation Machine’. Download this e-book to learn the ways to generate more leads using your website. The Salesforce team says, “In this e-book, you’ll learn how to: Identify areas of improvement for your website based on... [Read more]

Affiliate marketing is a great way to make money online. By rightly choosing the rewarding affiliate programs and creating an affiliate niche website you can make a handsome income. The JeffBullas.com contributor Mark Quadros has shared five mistakes to avoid while starting an affiliate marketing niche site. Quadros says, “Thanks to Amazon’s... [Read more]

When it comes to converting more visitors into customers, an effectively designed landing page can do wonders. To help you do it there are multiple resources that offer ready to use landing pages for your WordPress websites. The QuickSprout team has shared a list of eleven WordPress landing page templates you should use in 2019. Lars Lofgren... [Read more]

Google has announced the launch of ‘Google for Small Business’ to help small businesses with useful Google tools to strengthen their business. Kim Spalding, Global Product Director, Small Business Ads at Google says, “On this website you can find: Personalized plans: Tell us your business name, answer a few questions about... [Read more]

Influencer marketing has created new opportunities for the brands and marketers to reach out new markets and enhance their business. With right planning you can reap great benefits from your influencer marketing campaigns. The Search Engine Journal team is hosting a webinar on ‘5 Things to Consider When Launching Influencer Marketing Campaigns’... [Read more]

The Yoast CEO Marieke van de Rakt has published a video titled ‘Is it a Ranking Factor!?’. In this video Rakt has shared some useful insights on achieving high search rankings. The Yoast team says, “In this webinar (June 26, 2019), Marieke van de Rakt, CEO of Yoast, joins Joost de Valk and Jono Alderson for a quick-fire game... [Read more]

In email marketing A/B testing or split testing is a way to find out what resonates with your audience and what sparks their interest. It leads you to develop better email marketing campaigns. The AWeber contributor Kaleigh Moore has published a guide to Email A/B Testing. Moore says, “Conducting an email A/B test is simple. Create two... [Read more]

MarketingProfs is hosting a webinar on ‘Facebook Marketing in a Changing World’ on Tuesday, July 23, 2019 at 2.00 pm ET. The MarketingProfs team says, “Facebook users have long associated the platform with News Feed. That’s changing, and fast, says Mark Zuckerberg. Catering to short attention spans—coupled with users’ desire... [Read more]

When it comes to search engine marketing you need to have the knowledge of right keywords and should target them for best results. On the other side you should also be careful from the negative keywords. The Hallam Internet contributor Jack Brown has shared an article highlighting three methods to research negative keywords in Google Adwords. Brown... [Read more]

The Rainmaker team has published a new podcast episode titled ‘How to Write an Epic Blog Post, Part 1: Thinking and Research’. Listen to this episode to discover some useful strategies to create influential blog content. Sonia Simone says, “In this 18-minute episode, I talk about: Digging to uncover the transformation (for... [Read more]

Video is an incredible tool when it comes to marketing and promotion of your products and services. You can increase your business performance with the right use of video content. The Google Ad Manager’s Jamie Jordan has shared three ways to improve video viewability and grow revenue. Jordan says, “Higher viewability can lead to... [Read more]

MarketingProfs is hosting a webinar on ‘Data Enrichment for Email: Five Things You Need to Do’ on Thursday, July 11, 2019 at 2.00 pm ET. The MarketingProfs team says, “Being a data-driven marketer is no longer just an option—it’s the only option. But email marketers are struggling with how to use customer data... [Read more]