Email marketing is one of the most profitable direct marketing channels. According to Statista, the global revenue from email will reach $17.9 billion by 2027. Digital Marketing Institute has published ‘The Ultimate Email Marketing Guide for Beginners’. Clodagh O’Brien says, “Let’s look at three of the most important aspects of... [Read more]

Competitive analysis provides much-needed context when formulating an SEO strategy. Search Engine Journal has published ‘Competitive Analysis: A Comprehensive 9-Step Guide’ to help marketers understand and improve competitive analysis. Joel Mesherghi says, “Need help getting started with your competitive analysis? I created a checklist... [Read more]

The Google I/O team has published a new video ‘The latest on Google Search for site owners’ featuring Dikla Cohen and John Mueller. Dive into what’s new and important across Google Search for website, CMS, and hosting platform developers.  [Read more]

KYSTORE WP Theme for WordPress is a one-of-a-kind WordPress eCommerce Theme, with up to 30+ Pages, 52 helpful shortcodes, and a lot more premium marketing tools that are integrated into an extremely easy to manage Drag and Drop Page Builder, with Seamless Instant Actions Technology. This means, you can now create almost any kind of E-Commerce Site and... [Read more]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘The Power of a Collaborative Content Strategy’ featuring Andy Crestodina. George B. Thomas says, “Indeed, to hear content guru Andy Crestodina espouse the advantages of content collaboration is to hear the question go from “Why should I do this?”... [Read more]

With Google’s latest update, Helpful Content, it’s more important than ever to make sure your website delivers compelling, helpful content to users. Search Engine Journal is hosting a webinar ‘How to Adapt to Google’s Helpful Content & Core Updates’ on Wednesday, October 19, 2022, at 2.00 pm ET. The SEJ team says, “Discover... [Read more]

When it comes to Google search rankings, we need to consider several factors that affect performance. Search Engine Journal contributor Roger Montti has published an article answering the question on whether Google penalizes sites with the same look. He says, “Google’s John Mueller answered the question if Google penalizes sites that are nearly... [Read more]

AdvertSuite 2.0 was just released and is available for marketers who want to advertise on Facebook. Ecommerce and Facebook advertising go hand in hand, with Facebook ads being a way to drive lots of targeted, profitable traffic to your stores. The only problem is that testing your products and ad campaigns can be painstakingly slow and very costly.... [Read more]

Cost per sale (CPS) is a business model in which an advertiser pays a commission to a publisher for each sale that is generated from a click on an ad. CPS advertising is also known as pay-per-sale (PPS) or cost per acquisition (CPA) advertising. PPCexpo has published ‘A Guide to CPS Advertising and Analyzing PPC Campaigns’. The PPCexpo team... [Read more]

As the world prepares for another holiday season, rising costs of groceries, gas and other necessities have spurred some apprehension among consumers and brands alike. Understanding more clearly how shopper behavior is shifting as a result is key for brands looking to meet their needs. Adweek is hosting a webinar ‘How Rising Inflation Is Shifting... [Read more]

Google Search Central has published a new document featuring ‘Google Images best practices’. The GCS team says, “Google Images is a way to visually discover information on the web. Users can quickly explore information with more context around images with new features, such as image captions and prominent badges. By adding more... [Read more]

Dr. Loy Puckett, MD has just released his latest PLR: Premium Medical Content By Doctor Loy: Wellness – Exercise And Diet. Now you can get high-authority, high-quality medical content at the lowest price (he raises the prices every day or two.) The billion-dollar Health Industry is a niche where you can build a reputable site with this authoritative... [Read more]

Retail Dive has published a new report ‘A look at the 2022 holiday season’ highlighting people’s expectations from the 2022 holiday shopping season. The RD team says, “As we move further into the 2022 holiday season, we will continue to track what retailers and shipping carriers are doing to navigate the uncertainty that looms... [Read more]

The marketing sector changes at breakneck speed, and that change has accelerated in the past two years. Digital Marketing Institute has published a new white paper ‘The Marketing Evolution- Leadership, Transformation, Skills, Challenges & the Future’. The DMI team says, “In this whitepaper, we will explore the experiences, challenges... [Read more]

​You want to have a strong presence on TikTok – but you feel like you don’t have the right social assets to do so. On top of that, you’re having a tough time finding influencers that are aligned with your brand. Social Media Today has made ‘How to Design TikTok Creative that Performs’ available on demand. The SMT team says, “What... [Read more]

The Profit Singularity affiliate marketing system has been around for a good while now. Many of your fellow online marketers have found that it helps them grow their business. In a few days, the updated version will be released.... [Read more]

With high inflation and low consumer confidence, plus the lingering effects of the supply chain crisis, nobody knows quite what to expect. But one thing is for sure: if you want your business to succeed, you need to be prepared with relevant, connected experiences across every customer interaction. MarTech is hosting a webinar ‘Make Your Marketing... [Read more]

Everyone wants their businesses to be better, both in terms of financial outcomes and how they’re impacting society. Artificial intelligence (AI) and machine learning can certainly help drive results – but without the right oversight, they could be riddled with biases that aren’t good for business or consumers. Adweek is hosting a webinar... [Read more]

Today’s CMOs face many challenges, from shifting their strategies to account for increasing digitalization brought on by the pandemic to communicating effectively with customers in the face of a possible recession. Adweek is hosting a webinar ‘The CMO’s Guide to Digital Transformation in 2022: Winning First-Party Data Strategies’ on... [Read more]

Video Campaignor is being released. It's software that creates Video Sales Bots, a new type of interactive video that combines the power of AI Video Actors and Chat Bots to create life-like “Virtual Employees” that work around the clock for businesses selling their products and services for them so the owners don’t have to.... [Read more]

Search engine optimization (SEO) is the process of continuously improving your site’s organic rankings on search engines such as Google, YouTube, Amazon, and Bing. Semrush contributor Kelly Lyons has published ‘The 2022 Guide to Search Engine Optimization’. She says, “Google uses the following stages to find and rank content: Crawling: Google... [Read more]

Industry Dive has published a new report ‘3 Factors Fueling the Influencer Impact on Marketing’. The Retail Dive team says, “Influencer ROI is also 11 times greater than other digital marketing tactics, generating $5.20 for every dollar spent. Plus, influencer marketing tends to be cheaper than traditional advertising methods. How... [Read more]