A business niche is a specialized or focused area of a broader market that businesses can serve to differentiate themselves from the competition. Copyblogger contributor Sonia Simone has published an article featuring three models to choose the right niche for your online business. She says, “If you want your marketing to work, you have to first... [Read more]

Hootsuite has published a video series ‘Social Media Trends 2023’ highlighting major social media trends for the year 2023.” Here is the first video in the series: Hootsuite  [Read more]

A trending topic is a subject that experiences a surge in popularity on one or more social media platforms for a limited duration of time. Semrush has published a new video ‘Make Your Online Rankings SOAR with Trending Content’ showing ways to get more traffic using trending content. The Semrush team says, “Are you wasting time trying... [Read more]

There’s a three-day sale on InstaKeywords, ending Friday: ➤ Special lifetime deal – Unlimited lifetime access for a low one-time payment ➤ Isolates “low-effort” keywords that are easy to rank for and can drive your traffic through the roof ➤ Gives you access to Google’s secret keyword metrics that most marketers... [Read more]

Rank Ranger has published a new episode of the In Search SEO podcast ‘Five Things SEOs Need to Know about PPC’ featuring Navah Hopkins. The Rank Ranger team says, “What are the key things that SEOs need to know about PPC? That’s what we’re going to be covering today with a lady who hosts a monthly PPC advice column for... [Read more]

This is a reminder for the MarketingProfs webinar to be held on February 9, 2023. MarketingProfs is hosting a webinar ‘Account-Based Marketing for Existing Customers? Yes, Here’s Why (And How to Do It)’ on Thursday, February 9, 2023, at 2.00 pm ET. The MarketingProfs team says, “At a time when customer lifetime value (CLV)... [Read more]

This is a reminder for the Digital Marketing Istitute webinar to be held on February 9, 2023. Digital Marketing Institute is hosting a webinar ‘What Does GPT Really Mean for Digital Marketing?’ on Thursday, February 9, 2023. The DMI team says, “Curious to learn how ChatGPT and its underlying technology GPT-3 are actually going to... [Read more]

Sendiio 3.0 was just released and is at launch pricing through Feb 12, 2023. Its claim to fame, according to Joshua Zamora, the creator, is that it’s the 1st and only autoresponder that combines real artificial intelligence with the power of email, text, and Facebook Messenger marketing under one central dashboard. Sendiio has been around since... [Read more]

Neil Patel has published a new video ‘This Helped Me Get More Traffic Right Away’ sharing some useful strategies to boost your web traffic. He says, “You’re posting content – but why isn’t it driving any meaningful traffic? Bring more of the audience you want with this essential traffic-boosting tip.” Neil Patel’s... [Read more]

HubSpot has published ‘The Ultimate Guide to the Best Productivity Apps, Tools, and Software’ to help marketers best results. Kristen Baker says, “Check out this list of some of the year’s most popular apps, organized by category. And download a few to become the most efficient version of yourself. If you’re looking for the... [Read more]

Google has made available a video recording of the session ‘Activate your relationships: How to boost revenue with first-party data’ on demand. The Google team says, “In today’s privacy landscape, a publisher’s first-party data is a valuable asset for maintaining relevance for their users and driving revenue to fund content... [Read more]

James Renouf just released fascinating powerful AI software called AI Clone. It will create videos of people speaking your message. Here's one he created of himself using this new tool. Remember this is not live; it's AI-generated.... [Read more]

This is a reminder for the Digital Marketing Depot webinar to be held on February 9, 2023. Digital Marketing Depot is hosting a webinar ‘5 CX Trends That Will Shape 2023’ on Thursday, February 9, 2023, at 1.00 EDT. The DMD team says, “This webinar will explore how brands are uniquely listening to customer feedback and applying the... [Read more]

Facebook engagement is any action someone takes on your Facebook Page or one of your posts. Likes, comments and shares reflect the level of engagement on Facebook. HubSpot contributor Erica Santiago has published an article featuring 10 ways to improve your Facebook engagement. She says, “If you’re a page admin, you can track Facebook engagement... [Read more]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘AI Writer and AI Design Tools for Marketers’ featuring Paul Roetzer. The SME team says, “Curious about using AI in your work? Wondering how AI can enhance and improve your content creation? Discover AI tools to help marketers design images... [Read more]

Rewardsly 2.0 is arguably the best mobile loyalty card and gift card systems creator ever released suitable for small businesses. It will auto-create no-contact digital loyalty card programs for "brick and mortar" businesses and online businesses, It includes smart QR-code technology and cloud rewards stores.... [Read more]

Content Marketing Institute has published a new #CMWorld 2022 video ‘Unlock Authentic Connections by Building a Community’ featuring Kristin Twiford. The CMI team says, “This is a a clip from Kristin Twiford’s session at CMWorld 2022 called: How we unlocked authentic connections by building a community — and why you should,... [Read more]

Marketing automation can help you boost the productivity of your business. Efficient marketing automation tools can help you improve targeting and segmentation. Digital Marketing Institute contributor Dan Hughes has published an article featuring useful marketing automation tools and how to use them. He says, “Here are a few of the best digital... [Read more]

This is a reminder for the Search Engine Journal webinar to be held on February 8, 2023. Search Engine Journal is hosting a webinar ‘Enterprise SEO: 7 Use Cases To Level-Up Website Optimization With Website Intelligence’ on Wednesday, February 8, 2023, at 2.00 pm ET. The SEJ team says, “Join our upcoming webinar and get access to... [Read more]

The heart of its unique selling proposition is that it can automatically customize your video for each person you send it to. People see their own name inside the video.... [Read more]

Digital Marketing Depot is hosting a webinar ‘Drive Performance With These 4 Disciplines for SEO Teams’ on Thursday, February 16, 2023, at 1.00 EDT. The DMD team says, “In this webinar, Craig Bradford, COO of SearchPilot, will show you how to set and achieve better goals using the 4 Disciplines of Execution (4DX) framework. In it,... [Read more]

This is a reminder for the CMI webinar to be held on February 8, 2023. Content Marketing Institute is hosting a webinar ‘Building a Better Content Machine: 5 Fundamental Steps’ on Wednesday, February 8, 2023, at 2.00 pm PST. The CMI team says, “Join CMI and a team of content operation luminaries as we discuss a hands-on approach... [Read more]

This is a reminder for the eMarketer webinar to be held on February 8, 2023. eMarketer is hosting a webinar ‘2023 Martech Strategies: Turning Trends Into Actions’ on Wednesday, February 8, 2023, at 2.00 pm ET. The eMarketer team says, “Join us for a live Tech-Talk Webinar, presented by Redpoint Global. Our guests will share how to... [Read more]

Conversion rate optimization is the process of increasing the percentage of conversions from a website or mobile app. In his latest video, Neil Patel has shared three easy ways to boost your conversions. Neil Patel’s Blog  [Read more]

Search Engine Journal has published a new episode of the Search Engine Journal Show podcast ‘Identity & Custom User Experiences – How ID Helps Convert’ featuring Nancy Marzouk. Loren Baker says, “Savvy digital marketers leverage user identification to create genuinely custom experiences for their customers because identity is... [Read more]

As a marketer facing economic uncertainty, it’s more important than ever to rethink your company’s digital strategy. Search Engine Journal is hosting a webinar ‘5 Ways To Combine SEO & SEM For More Effective Marketing ROI’ on Wednesday, February 22, 2023, at 2.00 pm ET. The SEJ team says, “Join this webinar to find out why... [Read more]