Email marketing is one of the most effective marketing channels available today, with an average ROI of 4000%. This means that for every $1 you spend on email marketing, you can generate $40 in revenue. HubSpot contributor Pamela Vaughan has published an article featuring 20 email best practices that drive results. She says, “According to a HubSpot... [Read more]

Content marketing helps organizations build customer awareness, generate leads, and increase conversions. By constantly improving your content, you can continue to achieve your ROI goals. Google Search Central has published a new video ‘Three ways to improve your content’ featuring useful tips to improve your content marketing. The GSC team... [Read more]

Similarweb has published a new episode of the Marketing Intelligence podcast ‘7 Painfully Common Ecommerce SEO Mistakes to Avoid and How to Fix Them’ featuring Luke Carthy. The Similarweb team says, “How many of the most common e-commerce SEO mistakes do you make? That’s what we’re discussing today with a man who describes... [Read more]

  PitchPerfect AI isn’t your run-of-the-mill online marketing aid. Think of it more as your silent co-pilot, an unseen strategist, sharing the secrets of every lead so you can customize your offerings to their needs. It lets you see the unseen: The Lead Score Technology isn’t just about spotting leads. It’s about discerning which... [Read more]

When you look at account-based marketing through the lens of intent data, you’ll quickly realize the power of asking the right questions to better know your prospects. MarketingProfs is hosting a webinar ‘The Who, What, When, and Why of Intent Data’ on Tuesday, November 21, 2023, at 2:00 pm ET. The MarketingProfs team says, “Discover... [Read more]

This is a reminder for the DMD webinar to be held on November 9, 2023. Today, actionable data is key. Yet, drowning in a sea of information from various sources can be overwhelming. Digital Marketing Depot is hosting a webinar ‘Become a Data Champion By Mastering Marketing Analytics Automation’ on Thursday, November 9, 2023, at 1.00 pm EDT. The... [Read more]

Content planning is the process of organizing and strategizing content creation to achieve specific goals. MOZ has published ‘The Ultimate Guide to Content Planning’ offering comprehensive content marketing guidelines. Victory Umurhurhu says, “After all the effort you put into creating a content strategy, you need a roadmap for your... [Read more]

  AutoMailX does away with your monthly subscriptions fees to GetResponse, Aweber, or other autoresponder. For about $17 (but the price is rising), which you will agree is a tiny one-time fee, you can have the newest autoresponder of them all. It has been called a “MailChimp Killer”. It’s an AI-Powered App that writes and delivers... [Read more]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Sales and Marketing Alignment Insights, Strategies, and Success Indicators’ featuring Matt Heinz. George B. Thomas says, “The funnel is no longer split horizontally between marketing and sales duties, explains podcast guest Matt Heinz. Times have changed. “It... [Read more]

This is a reminder for the Adweek webinar to be held on November 9, 2023. It’s been an exciting year in the streaming video advertising space, and YouTube has been the focus of many conversations. Adweek is hosting a webinar ‘Key YouTube Strategies for 2024: Insights From a New Study of Agency Leaders’ on Thursday, November 9, 2023, at... [Read more]

Without a standardized data format used across your campaigns, you’re not only missing out on proving ROI but also opening yourself to lower ROI via wasted ad spend and potential privacy concerns. MarketingProfs has published a new report ‘The State of Modern Marketing Data Standards’ featuring seven steps to raising ROI with standardized... [Read more]

This is an affiliate marketing success booster kit. If you aren't having success with affiliate marketing or if you haven't even tried it, this may get you on the right track.... [Read more]

WordPress is a secure platform. However, you can further minimize the risk of vulnerabilities and attacks by following security best practices. Blogging Wizard contributor Lyn Wildwood has published an article featuring 16 WordPress security tips to keep your site safe in 2023. She says, “We’ve organized into two separate lists: basic security... [Read more]

SEO website migration is the process of making major changes to a website’s technology, structure, design, or location in order to have better online visibility. MeasureMinds’ Martin Woods has published the ‘SEO Website Migration Checklist’. He says, “The following SEO migration checklist ensures that the core factors to... [Read more]

A content brief is a document that provides instructions and guidelines for creating written content. It typically includes basic requirements like word count, topic, title, and keywords to use. It can also provide in-depth information on the content’s goals, audience, and a rough outline. Ahrefs contributor Ryan Law has published an article featuring... [Read more]

Vista helps you take advantage of Instagram’s new generative AI feature that is proving to be a help for marketers.... [Read more]

Search Engine Land has published an in-depth article on avoiding search marketing burnout. Laura Nguyen says, “Search marketers have a unique challenge. In addition to the uncertainty and stressors, we are constantly driven by our need to maximize performance, deliver results and cope with ever-changing algorithms and platforms. The demands are... [Read more]

Blogging Wizard has published the 2023 guide titled ‘How Do Twitch Streamers Make Money?’. Lyn Wildwood says, “With Twitch being one of the internet’s most-watched livestreaming platforms? It has a variety of different payout methods that are either built into or integrated with the platform. They’re all similar to how other... [Read more]

Neil Patel has published a new video ‘How Grimes Is Shaping The Future of AI Generated Content’. He says, “Grimes is undeniably shaping the future of AI-generated content through her innovative use of AI in music, visual arts, and storytelling. She serves as a trailblazer, leading the way for artists and creators to explore the boundless... [Read more]

When you use high-quality graphics on your site, your social media, and in printed matter, it gives you higher credibility, and that credibility will go a long way to building your business.... [Read more]

Websites aren’t built by SEOs alone. As an SEO, how can you best collaborate with all of the teams pushing the site’s success? The latest The SERP’s Up SEO podcast episode is titled ‘SEOs working well with non-SEOs for success’. The WIX SEO Hub team says, “We dive into how SEOs can best work this designers, devs, content... [Read more]

Mobile-first video has become the preferred way to consume social content and it is now on the way to shaking up customer reviews and recommendations. Adweek is hosting a webinar ‘A Video-First Approach to Customer Reviews: Can Atmosfy Transform Discovery?’ on Thursday, November 16, 2023, at 1.00 pm EST. The Adweek team says, “Emerging... [Read more]

This is a reminder for the Adweek webinar to be held on November 8, 2023. Staying at the forefront of the evolving digital marketing landscape is always a must for B2B marketers. But it will be even more essential in 2024, when the industry is set to see many trends, innovations and disruptions that may very well redefine demand generation. Adweek is... [Read more]

User-generated content (UGC) is content created and shared by users on online platforms. Hubspot contributor Evelyn Taylor has published an article featuring 10 user-generated content campaigns that worked. She says, “User-generated content (UGC) has become increasingly important over the past few years. Here, we’ll dive into 10 examples... [Read more]

This is a reminder for the SEJ webinar to be held on November 8, 2023. Claravine and Advertiser Perceptions surveyed 140 marketers and agencies to better understand the impact of data standards on marketing data, and they’re ready to present their findings. Search Engine Journal is hosting a webinar ‘2023 Survey Review: State Of Marketing... [Read more]

This is a reminder for the CMI webinar to be held on November 8, 2023. As we step into 2024, it’s crucial for businesses to stay ahead of the curve and adapt to new trends. Content Marketing Institute is hosting a webinar ‘The 5 C’s of Success for Marketers in 2024’ on Wednesday, November 8, 2023, at 2.00 pm EST. The CMI team says, “Join... [Read more]

Visual storytelling is a marketing strategy that uses visual content to communicate a narrative. Content Marketing Institute is hosting the ‘Masters of Marketing: Visual Storytelling’ event on November 15-16, 2023. The CMI team says, “Our Visual Storytelling event will be here in a few weeks! We’ll be covering video, visual storytelling,... [Read more]