The latest The SERP’s Up SEO podcast episode is titled ‘Why SEOs should watch content trends carefully’. The SERP’s Up team says, “Why are emerging content trends important for SEO? What specific content trends should you pay the most attention to? How are content trends perceived in the eyes of Google? This week, Wix’s... [Read more]

Google Search Central has published a new video answering the question ‘What should I do with my old site?’. The GSC team says, “In this episode of #AskGooglebot, a small business asks what to do with their old site after they launch a new one. Watch along as John Mueller clarifies how to best approach your site’s transition and... [Read more]

As businesses engage in a digital landscape saturated with information, the ability to captivate and connect with an audience has become a strategic imperative. Enter the world of narrative-driven marketing, where the art of storytelling takes center stage. MarTech contributor Stephanie Trovato has published an article featuring useful tips to improve... [Read more]

AI Open Door is an all-inclusive business system for starting or growing your marketing services business with minimal time investment. It was created to solve the age-old problem plaguing the business services industry: “How do we get past the gatekeeper?” There is a webinar to launch AI Open Door tomorrow at 10:00 EST. There yu will see it in... [Read more]

Search Engine Journal’s webinar ‘The Evolution Of Search & SERPs 2024’ is available on-demand. Amanda Zantal-Wiener says, “Watch this on-demand webinar and learn the ways you can leverage the changes in search and be prepared for its evolution. You’ll hear: The biggest changes to the world of search in the past year,... [Read more]

By leveraging data effectively, marketers can create more meaningful connections with their audience, drive business growth, and navigate the complexities of today’s competitive marketplace. Adweek is hosting a webinar ‘Is Your Data Ready for AI?’ on Wednesday, January 31, 2024, at 1.00 pm EST. The Adweek team says, “First-party... [Read more]

As businesses seek innovative solutions to enhance their marketing strategies, ChatGPT emerges as a versatile ally, offering a myriad of applications across content creation, customer engagement, and strategic decision-making. HubSpot has published a new guide ‘How to Train Your ChatGPT — A Marketer’s Guide‘ featuring useful tips on... [Read more]

Affiliate Profitz AI was just launched. There is a 5-day Launch Sale It handles the one thing that separates Super Affiliates from just everyday affiliates. All super affiliates have it and if you look closely, it’s not that hard to pick out what it is. It’s being prepared and having their marketing content together in a way that flows... [Read more]

LinkedIn marketing is the process of using the professional networking platform to promote and advertise a brand or business. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Embrace Change at Social Media Marketing World 2024’. The SME team says, “Let’s do this together! Sound good?... [Read more]

This is a reminder for the MarketingProfs webinar to be held on January 18, 2024. By 2026, 30% of B2B buying interactions will happen in Digital Rooms, according to Gartner. Discover how these deal-specific, buyer-centric microsites can improve your product launches, bring sales content to life, and foster deeper customer and analyst relationships. MarketingProfs... [Read more]

This is a reminder for the DMD webinar to be held on January 18, 2024. Digital Marketing Depot is hosting a webinar ‘The State of SEO for 2024: Are you AI-Ready?’ on Thursday, January 18, 2024, at 1.00 pm EDT. The DMD team says, “Join Shannon Vize, Conductor’s Sr. Content Marketing Manager, and Steven van Vessum, Conductor’s... [Read more]

YTSuite 2.0 has just been released at 11:00 EST, January 15, 2024. What is YTSuite? YTSuite is an all-in-one, easy-to-use cloud app that does everything needed to create highly profitable Adwords and YouTube advertising campaigns for local businesses. This groundbreaking app comes with agency rights, allowing you to run a YouTube advertising agency... [Read more]

Google and Yahoo are enacting new inbox privacy protections in February. These new email deliverability requirements will impact email marketing—and if your organization is not ready for the changes, delivery (and sales) may suffer. MarketingProfs has published a new report ‘Demystifying Inbox Deliverability: Changes Coming in 2024’. The... [Read more]

Search Engine Journal has published its third annual State Of SEO report. It offers insights to guide your SEO strategy in 2024. The SEJ team says, “This year, rapidly developing technology and competition have shaken things up in a major way. There were three key disruptors to the SEO industry that made the most notable impact: E-E-A-T and content... [Read more]

A taxonomy of topics is a way to organize information into different topics and subtopics. It can also be a way to group ideas or things that have meaningful associations for a business or users. Search Engine Journal contributor Roger Montti has published an article on SEO and the taxonomy of topics. He says, “Communicating with expertise and... [Read more]

Using this content to build training of your own for your clients (either in person or online), you can create your own course, branded with your name, that helps small businesses and entrepreneurs build a set of vital print and digital marketing assets.... [Read more]

Generative AI revolutionizes content creation by autonomously producing diverse and engaging materials, from articles to visual art. Its ability to understand context, style, and preferences enables a seamless integration into various creative processes, fostering efficiency and innovation. As a dynamic tool, generative AI empowers creators... [Read more]

As we navigate the ever-evolving landscape of the digital age, staying ahead of the curve in marketing is not just a choice; it’s a necessity. In the dynamic year of 2024, the marketing landscape is poised for groundbreaking shifts, where innovation and adaptation will be the linchpins of success. HubSpot contributor Erica Santiago has published... [Read more]

In the dynamic realm of e-commerce, where online visibility and user experience play pivotal roles, mastering the art of internal linking emerges as a strategic imperative. A well-orchestrated internal linking strategy is akin to the backbone of an e-commerce website, influencing its performance and overall success. In his blog post, Neil Patel has... [Read more]

This is a reminder for the Adweek webinar to be held on January 17, 2023. With the rise of generative AI and large language models, 2023 saw many changes in advertising, media and entertainment. 2024 is shaping up to be no less transformational. Adweek is hosting a webinar ‘2024’s Top Media and Advertising Data Trends’ on Wednesday, January... [Read more]

You can edit the e-books, add your name to them, and sell them without any royalties being due. You keep all the proceeds. If you would prefer, you could even give them away to people who sign up for your list.... [Read more]

Instagram marketing is a type of social media marketing that involves using Instagram to promote a brand. It involves using photo and video content to sell a brand’s products and services. HubSpot has published a new video ‘Why Adding A Link To Your Instagram Bio Will Boost Your Business’. The HubSpot team says, “Are... [Read more]

This is a reminder for the CMI webinar to be held on January 17, 2023. B2B marketing aims to capture the attention of potential buyers and convert them into loyal customers. It focuses on building relationships and providing value to clients. Content Marketing Institute is hosting a webinar ‘Clarity in B2B Marketing: A Competitive Advantage’... [Read more]

AWeber has published ‘Mastering email nurture campaigns: A guide to boosting customer engagement’. Rhonda Bradley says, “In this guide, you’ll discover how easy it is to create automated email campaigns that nurture leads through the sales funnel and increase your engagement and sales — with very little effort on your part. What... [Read more]

The digital experience landscape is the sum of a customer’s digital interactions with a brand, product, or service. It’s also known as DX. Digital Marketing Depot has published a new white paper titled ‘Navigating the Digital Experience Landscape’. The DMD team says, “Digital experience teams — the marketers and developers... [Read more]

A digital media mix is a combination of communication channels that a company uses to promote its brand message and meet its marketing goals. Search Engine Journal contributor Josh McCoy has published an article featuring four tips for planning your digital media mix. He says, “Audiences vary so much between industries, products, and service... [Read more]