The Significance of Google’s New Look - IM NewsWatch, February 3, 2020

February 3rd, 2020 at 10:49 pm EDT


 

IM NewsWatch

Monday, February 3, 2020

Increase Your TikTok Audience with These Tools

TikTok has become a fast growing social media community preferred by several companies and marketers. With right tools and techniques you can get more followers and use TikTok to boost your marketing performance. Jeff Bullas has shared an article highlighting 10 TikTok tools to quickly grow your audience. Bullas says, “If it is out... [Read more]

Everything You Need to Know about LSI Keywords

LSI (Latent Semantic Indexing) keywords are words and phrases that Google sees as semantically-related to a topic. In most cases LSI keywords are synonyms to the word searched for. Ahrefs’ Joshua Hardwick has shared a comprehensive article on LSI keywords. Hardwick says, “Latent Semantic Indexing (LSI), or Latent Semantic... [Read more]

The Significance of Google’s New Look [Podcast]

eMarketer team has published a new podcast episode ‘The Significance of Google’s New Look’. in this episode eMarketer forecasting analyst Eric Haggstrom and principal analyst Nicole Perrin talk about Google’s redesigned search results page. They then discuss consumer skepticism about corporate social responsibility, the... [Read more]

Luther Landro’s 20 minute workday on LinkedIn #ad

Luther Landro, online marketing trainer, reports he was able to earn $105,000 in a year on LinkedIn, working 20 Minutes a day, offering services to other LinkedIn members. As you may know, LinkedIn is popular with business owners, unlike Facebook, which caters to all kinds of people, including many (probably the majority) who are not in business. He... [Read more]

Strategies to Create More Links with Interactive Content

Your content speaks for you. It helps you to build an authority in your domain. Quality content also enables you to secure links for improving the SEO prospects. Search Engine Journal’s James Brockbank has published an article highlighting five types of interactive content that can be used to attract more links. Brockbank says, “Here... [Read more]

Three Ways to Boost Your Website’s Organic Traffic

Organic website traffic is something every publisher dreams of. More organic traffic means better quality content that enables you to create a lasting impact on your visitors. Search Engine Guide contributor Robert Clough has share three ways to improve your organic web traffic. Clough says, “Your business site appears at the top... [Read more]

Impact of Google’s Nofollow Rule on Internet Marketing

Publishers use Google’s “nofollow” link attribute while linking to a page but you don’t want to imply any type of endorsement, including passing along ranking credit to another page. Google introduced this attribute a decade ago. The company is going to make changes to it in the next month. State of Digital contributor... [Read more]

AddResponse: Better Performing Facebook and Instagram ads #ad

Teknikforce has just launched AddResponse, to improve your ad results on Facebook and Instagram. When you place an ad on Facebook or Instagram, you risk getting negative comments or spam comments about the product you are promoting... [Read more]

‘Bridge the Gap between Marketing and CX’ Webinar February 20 [Webinar]

You can grow your business by building great customer relationship. Customer experience has become the buzzword today since it helps you to achieve your business goals. Digital Marketing Depot team is hosting a webinar on ‘Bridge the Gap between Marketing and CX’ on Thursday, February 20, 2020 at 1.00 pm EDT. DMD team says, “Join... [Read more]

How to Get Personal With Your Marketing [Podcast]

Improving marketing effectiveness and improving the ROI is the major concern of most marketers today. We can do this by following successful marketers and their companies. MarketingProfs contributor Kerry O’Shea Gorgone has published a new podcast episode ‘How to Get Personal With Your Marketing’. Listen to this podcast episode... [Read more]

SEO for 2020 [Video]

Google keeps rolling its algorithm for making the search experience easy for its searchers. But when it comes to the publishers, they have to make changes in their strategies to continue securing higher SEO ranks. MOZ team has published a new Whiteboard Friday video ‘SEO for 2020’ featuring Britney Muller. MOZ team says, “It’s... [Read more]

TrendMonetizer: Converts trending videos into a traffic machine #ad

If you could use trending news stories to build your business, you could take advantage of the inherent interest people have in new and interesting content. TrendMonetizer allows you to ethically use trending videos and articles in your own marketing and reap the benefits... [Read more]

Three Ways to Convert YouTube Viewers into Leads

Video marketing is a great way to persuade more people and increase your sales. It enables you to reach your target audience via multiple channels. Social Media Examiner’s Sanket Shah has shared three ways to help you convert your YouTube viewers into subscribers and leads. Shah says, “Is your YouTube marketing delivering results?... [Read more]

9 Best Chrome Extensions for SEOs [Video]

Search engine optimization tasks involves several tools. Chrome as web browser provides you a great way to use its extensions for smoothly running your SEO tasks. Ahrefs’ Joshua Hardwick has published new YouTube video to share information on useful Chrome extensions for SEO. Hardwick says, “Do you love SEO Chrome extensions? Have... [Read more]

Strategies to Create More Links with Content Marketing

Content marketing has several advantages apart from product marketing. You content helps you to influence people and win more backlinks – which works as a great SEO strategy. Search Engine Journal’s James Brockbank has shared eleven ways to help you build more links with content marketing. Brockbank says, “Here are five... [Read more]

Flexible Images: Use them anywhere #ad

Flexible Images is a cloud-based library of images that can be used in all your marketing presentations: flyers, reports, websites, videos, etc. Membership in this club give you access to tens of thousands of images with a "transparent background" that you can use in almost any project... [Read more]

The Biggest PPC Trends of 2020, According to 39 Experts [E-book]

When it comes to PPC marketing, the focus is on search ads, display ads, image ads, video ads etc. This combination and integration on new technology is expected to boost the growth of PPC. Search Engine Journal team has published a new e-book ‘The Biggest PPC Trends of 2020, According to 39 Experts’ to help you learn about the future... [Read more]

Five Marketing Books to Boost Your Performance

Impact contributor Liz Moorehead has published an article highlighting five marketing books published in 2019. In her article Liz has talked about the following books: They Ask, You Answer (2nd Edition) by Marcus SheridanConversational Marketing by David Cancel and Dave GerhardtThe End of Marketing by Carlos GilMarketing Rebellion by Mark W.... [Read more]

9-Step Guide to Creating a WordPress Website

WordPress is one of the most popular blogging platform cum content management system. It helps you to easily build and manage dynamic websites. Quick Sprout’s Lars Lofgren has published a nine-step guide to creating your new website with WordPress platform. Lofgren says, “I’ve broken down the 9 simple steps to create your website... [Read more]

TrafficMate: Maybe the easiest way to start your online business #ad

You can't be successful online without traffic. Your website or blog needs traffic. Otherwise, it will starve; there will be no income to support it. Mike McKay, Radu Hanaianu and Luan Henrique have just released their traffic software, TrafficMate. This new software, provides traffic to any website in three different ways... [Read more]

Four Steps to Writing Great Emails

Email marketing requires great command over language and an ability to create an emotional appeal. Stories can help you to do this. AWeber contributor Jill Fanslau has shared a four-step process to writing great marketing emails with the help of stories. Fanslau says, “Good salespeople and marketers understand the importance and power... [Read more]

How to Create Loyal Fans Who Love to Promote Your Business [Video]

The ultimate goal of any business is to acquire more customers and improve sales. If your customers start promoting your products and services, the results could be exciting. Social Media Examiner team has published a new video titled ‘How to Create Loyal Fans Who Love to Promote Your Business’. SME team says, ” Are you... [Read more]

Forbes Shares ‘Nine Things To Know’ About Google Analytics

The Google Analytics platform enables you to track and analyze data to improve your site performance. Forbes contributor Peter Boyd has shared an article highlighting nine important things about Google Analytics. Boyd says, “Of all the business analytics tools used today, the most popular one is Google Analytics, which is a data-tracking... [Read more]

Instagram Stories Ads: What Marketers Need to Know [Podcast]

According to a Statista report, Instagram Stories receives 500 million daily active worldwide. This brings a great advertising opportunity for brands and marketers. Social Media Examiner’s Michael Stelzner has published a new podcast ‘Instagram Stories Ads: What Marketers Need to Know’ featuring Susan Wenograd to help you utilize... [Read more]

‘How to Close More Deals With Competitive Intel’ Webinar 2.00 pm ET [Webinar]

Research is the key to boost the growth of your company. By performing competitive research you can gain an insight into the needs of your business and act accordingly. MarketingProfs is hosting a webinar on ‘How to Close More Deals With Competitive Intel’ on Thursday, January 30, 2020 at 2.00 pm ET. MarketingProfs team says, “One... [Read more]

An eCommerce Guide to Building Customer Loyalty and Improving Retention [E-book]

Customer acquisition is the key element in building and growing your e-commerce business. Also you need a strong policy to retain those customers for long term. Rakuten team has published new e-book ‘Hello Again! An eCommerce Guide to Building Customer Loyalty and Improving Retention’ to help you improve your customer loyalty and retention.... [Read more]

Improve Your Marketing with HubSpot’s 25 Case Studies

Marketing case studies help us to learn and improve our marketing process. It is one of the best ways to strengthen your marketing performance. HubSpot contributor Caroline Forsey has shared 25 case studies to help you improve your marketing. Forsey says, “To help you create an attractive and high-converting case study, we’ve... [Read more]

Creating Engaging Video Content That Spurs an Emotional Connection [Podcast]

When it comes to marketing, video content score high as it helps you to engage more people via different channels. With the help you appropriate video content you can give a boost to your business. Social Media Examiner’s Michael Stelzner has published a new podcast episode ‘Creating Engaging Video Content That Spurs an Emotional Connection’... [Read more]

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