Content Marketing Institute has published a new #CMWorld 2022 video ‘Get Started with Artificial Intelligence’ featuring Paul Roetzer This is a clip from Paul Roetzer’s session at Content Marketing World 2022 called Piloting AI for Content Marketers: How to Get Started with Artificial Intelligence. Content Marketing Institute  [Read more]

The success of content marketing lies in the way your audience perceives and receives your content. Content Marketing Institute contributor Lisa Dougherty has published an article featuring five simple things you can do to improve the content experience for readers. She says, “What if you create such a good experience that your audience doesn’t... [Read more]

Community-based marketing makes use of the shared connections you find in a professional community. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Community-Based Marketing: The Future of Business’. The SME team says, “Is your marketing fizzling out? Are you wondering how to employ... [Read more]

Ben Murray and Karthik Ramani have just launched an enhanced version of their Rewardsly software, launched in 2021. As the original version did, it builds a loyalty program for a business, offering rewards for clients who frequently shop at their store or website. (They’re holding a training webinar at 10 EST; see below for details.) Did you... [Read more]

The concept of the funnel is so fundamental to digital marketing, it’s hard to imagine a world where it doesn’t serve as the go-to metaphor for lead generation and capture. Digital Marketing Depot is hosting a webinar ‘Think Spiderwebs, Not Funnels, For Remarkable SEO Results’ on Thursday, February 2, 2023, at 1.00 pm EDT. The DMD team... [Read more]

Content marketing is a creative job. To make it impactful, you need to implement various strategies. Content segmentation is one such way. It allows you to target different content to different types of people based on their behavior or other factors. Watch Neil Patel’s latest video on how to segment your content. He says, “How well do you... [Read more]

The Global Marketing Day 2023 Conference, powered by Semrush is going to be held on February 16-17, 2023. It is a free conference. The conference will have 48 sessions featuring 150+ speakers. Global Marketing Day is a unique, nonstop, 24-hour livestream from New York, London, and Dubai that features speaking slots from the world’s biggest brands. As... [Read more]

Version 3.0 of Commission Gorilla is has just been launched. Its goal is to assure that affiliate marketers succeed, by eliminating mistakes they – particularly, new marketers – often make. Even if you’re still somewhat new to affiliate marketing, you know there is plenty of opportunity to make mistakes. You have made them; so have... [Read more]

No matter the situation, one principle in delivering great customer experiences holds true: creating stellar experiences for your existing customers is the best way to attract new ones. Digital Marketing Depot is hosting a webinar ‘5 CX Trends That Will Shape 2023’ on Thursday, February 9, 2023, at 1.00 EDT. The DMD team says, “This... [Read more]

Search Quality Raters are required to conduct a Page Quality Rating task which assesses the reliability of Google Search results. Portent contributor Eval Hall has published an article featuring Google’s search quality evaluator guidelines for SEO in 2023. He says, “The SQRG is written for regular people who have signed up for the Quality Rater... [Read more]

Listen to the latest SERP’s Up podcast episode ‘Do ranking factors matter for SEO?’. The SERM’s Up team says, “SEO Ranking Factors. Do they matter? Should you focus on them? And if not, what should you be focused on? Do some ranking factors matter more than others? How do you know if a tactic has directly influenced your ranking? On... [Read more]

The launch sale for VidAmaze has been underway for several days and will end soon. The heart of its unique selling proposition is that it can automatically customize your video for each person you send it to. People see their own name inside the video. When they do, according to psychological research. they go into a state of high alert and watch every... [Read more]

MeasureMinds Group has published a new guide ‘Advanced Google Analytics 4 (GA4) Tips & Tricks’ featuring useful tactics to use Google Analytics 4. It covers the following: 1. User identity a. Blended reporting identity b. Observed reporting identity c. Device-based reporting identity d. The importance of Google Signals 2. Google... [Read more]

Content planning is the structure by which your company determines which content initiatives to execute and when. Semrush contributor Ana Camarena has published a guide to content planning. She says, “Here’s how to create your content plan, step by step. 1. Build a Clear Content Strategy A content strategy defines your goals, target audience,... [Read more]

To grow your e-commerce business, you need a platform that offers strong mobile and social outreach. Digital Marketing Institute has published an article featuring five of the best e-commerce platforms. The DMI team says, “There are so many platforms available, but the five platforms listed here are ideal solutions for companies looking to boost... [Read more]

What they are talking about is their countdown timer. You can place it in any email you send and on any web page you create. When you do, you create a sense of urgency (and consequent scarcity) for your offer. These immediately increase interest in the minds of readers.... [Read more]

Content marketing needs novelty. With constant innovation, you can scale new content marketing heights. Search Engine Journal contributor Bea Canuel has published an article featuring eight content marketing tips for 2023. She says, “We’ve asked 17 industry professionals to share the wisdom they’ve learned over the years, their advice to those... [Read more]

As 2023 kicks off, creators are playing an increasingly important role in e-commerce. Nowhere is this more evident than on TikTok, where creators and influencers drive product discovery and actual sales. Many believe creator commerce will become a more important marketing channel over the coming year. Adweek is hosting a webinar ‘How TikTok Is... [Read more]

This is a reminder for the Digital Marketing Depot webinar to be held on January 31, 2023. Digital Marketing Depot is hosting a webinar ‘Your Guide to Creating Consistent Experiences Across Multiple Websites’ on Tuesday, January 31, 2023. The DMD team says, “This panel explores the ins and outs of multi-site management at scale.... [Read more]

ShopBuildr is a 5-in-1 affiliate marketing tool for building your Amazon affiliate sites. This new WordPress plugin allows you to build complete Ecom affiliate websites in just minutes.... [Read more]

MOZ has published a new episode of Whiteboard Friday ‘An Apple Search Engine?’ featuring Tom Anthony. The MOZ team says, “Happy Friday, Moz fans! In today’s Whiteboard Friday episode, Tom digs into his research on Apple’s moves in search, specifically their recent launch of what he believes is a search engine, how it works,... [Read more]

HubSpot has published a new guide ‘Personal Selling: The Ultimate Guide to Humanizing Your Sales Efforts’ to help businesses improve their sales. Allie Decker says, “Personal selling gives you a leg up. A whopping 92% of all customers expect a personalized experience. What’s more, 80% of consumers are more likely to buy from... [Read more]

Search Engine Journal has published a new guide ‘Facebook Marketing: An In-Depth Guide For Beginners’ featuring useful advice for Facebook marketing success. Brian Fredrick says, “The very first thing you need to do to launch your marketing efforts on Facebook is to create a page for your business. It’s free to set up and gives you... [Read more]

Your SEO success depends on several elements including keyword research, quality content, and right optimization strategies. Search Engine Journal is hosting a webinar ‘How To Predict Your SEO Success: A 5-Step Formula To Help You Win’ on Wednesday, February 15, 2023, at 2.00 pm ET. The SEJ team says, “Join Sabrina Hipps, VP of Partner... [Read more]

A content brief is a document that gets sent to writers outlining the key information, goals, and objectives for the piece of content they will be writing. Keyword Insights has published an in-depth guide on writing optimized content briefs. This guide covers the following: What is a Content Brief? What is an SEO-Focused Content Brief? The Importance... [Read more]