The Psychology of Personalizing Content - IM NewsWatch Newsletter, August 3, 2020
August 3rd, 2020 at 9:55 am EDT
Monday, August 3, 2020
‘The Psychology of Personalizing Content: How to Drive Growth in Crowded Channels’ Webinar August 5 [Webinar]
Personalization is the key to achieve marketing success. You can excel in your content marketing by customizing your content according to needs and interests of your audience.Content Marketing Institute is hosting a webinar ‘The Psychology of Personalizing Content: How to Drive Growth in Crowded Channels’ on WednesdayAugust 5, 2020 at 2.00 pm... [Read more]
‘Agile Marketing and the Role of Content in the Age of Disruption’ Webinar August 13 [Webinar]
Agile marketing refers to the act of using data and analytics to find promising opportunities or solutions to problems that exist in organization’s marketing process.Content Marketing Institute is hosting a webinar ‘Agile Marketing and the Role of Content in the Age of Disruption’ on Thursday August 13, 2020 at 2.00 pm EDT.The CMI team... [Read more]
The Campaign Comeback: What to Do When Content Fails [Video]
MOZ has published a new episode of the Whiteboard Friday video ‘The Campaign Comeback: What to Do When Content Fails’ featuring Shannon McGuirk.In this video, McGuirk shares some useful insights to improve your marketing campaign performance.The MOZ team says, “We’ve all been there: you plan, launch, and eagerly await the many... [Read more]
Five Steps to Promoting Your Products with Instagram Stories
With Instagram Stories, you can catch your audience’s attention and present the offers they can’s resist. You can boost product promotion by appealing the customer psychology.Social Media Examiner’s Alex Beadon has shared five ways to help you promote your products with Instagram Stories.Beadon says, “To learn how to use Instagram... [Read more]
Building and Selling an 8 Figure Amazon Store [Podcast]
Jeff Bullas has published a new podcast episode ‘Building and Selling an 8 Figure Amazon Store’ featuring Coran Woodmass.Listen to this podcast and learn:What products are selling well during the pandemic.Why building a brand on Amazon is vital to eCommerce success.Why testing your online business on Amazon is a great idea.What product... [Read more]
Website Personalization and How to Master It
Website personalization enables you to cater the needs of you visitors by using data collected from them about their interests, location, and demographics. It helps with customer retention and lead conversion.HubSpot contributor Kayla Carmicheal has published a comprehensive article on mastering the website personalization process.Carmicheal says,... [Read more]
Chatbot Strategy: How to Improve Your Marketing With Bots [Podcast]
Chatbots help you to stay connected to your customers and communicate with them in a personalized way. You can also use chatbots to improve your customer service resulting in improved customer experience.Social Media Examiner has published a new podcast titled ‘Chatbot Strategy: How to Improve Your Marketing With Bots’ to help your achieve... [Read more]
Ahrefs Shares 5 Winning Types of Content Marketing
Content marketing requires constant innovation that helps you to attract more audience online. Content in the form of text, video and infographics has its own advantages.Ahrefs contributor Si Quan Ong has shared five winning content types for better marketing performance.Quan Ong says, “In this post, I’m not going to cover every content marketing... [Read more]
4-Step Guide to Creating a Profitable Blog
Blogging is a great way to enhance your online reach. By integrating products and service promotions, you can also grow your online profits.Blogging Wizard’s Adam Connell has shared four ways to help you make your blog profitable.Connell says, “In this post, I’ll show you a 4 step process that will make your blog profitable without... [Read more]
The Tools You Need to Create a YouTube Recording Studio [Video]
To achieve success in YouTube video marketing, you need right tools and technology that can help you to create attractive video content that gets great results.Entrepreneur magazine team has published a new video ‘The Tools You Need to Create a YouTube Recording Studio’ featuring Jeff Rose.The Entrepreneur team says, “Jeff Ross’s... [Read more]
How to Use UTM Parameters to Track Your Marketing [Video]
Social Media Examiner has published a new video ‘How to Use UTM Parameters to Track Your Marketing’ to help you track and improve your marketing performance.The SME team says, “Want to know if your marketing is working? Are you properly using Google UTM parameters in your URLs?Measurement marketing expert Chris Mercer shares how... [Read more]
Strategies to Increase Affiliate Income
Affiliate marketing is a way to earn money online without having your own products. By effectively promoting others’ products and services, you can create an income stream.Jeff Bullas has shared some useful ways to help you increase your affiliate marketing income.Bullas says, “To get the most out of your affiliate marketing, you need... [Read more]
Three Ways to Deal with Coronavirus Impact on Marketing
The COVID-19 pandemic has adversely affected everything around the world and digital marketing is not an exception.Search Engine Watch contributor Birbahadur Kathayat has published an article highlighting the impact of this pandemic on digital marketing and three ways to deal with it.Kathayat says, “Coronavirus lockdown has halted many business... [Read more]
Improving Content Marketing Performance with Trending Keywords
Your content marketing efforts need to be in synchronization with what is going around in the world. By integrating the current event information in your content, you can make it more relevant and popular. COVID-19 is the current example for doing this.Search Engine Watch contributor Gregg Schwartz has shared some useful tips on how you can improve... [Read more]
Marketing’s New M.O. [White Paper]
ClickZ has published a new white paper ‘Marketing’s New M.O.’ to help you create your ‘modus operandi’ to improve your marketing performance.The ClickZ says, “We all have a personal M.O. that is a ‘modus operandi’, or a way of working which we’ve developed over the years. Where a specialization in brand, operational,... [Read more]
How to Repurpose Your Old Content
Repurposing your old content means reusing it with certain modifications and updates. For example, you can make your old content more relevant by inserting ongoing event information.Jeff Bullas has suggested five ways to help you repurpose your old content.Bullas says, “Making the most out of your content isn’t just about customer loyalty,... [Read more]
SEO Tools to Improve Your Content Marketing
A strong SEO strategy plays an important role in achieving content marketing success. You can gain maximum output by integrating right SEO tools for your business.Top Rank Marketing’s Lane Ellis has published an article highlighting five useful SEO tools to boost your content marketing.Ellis says, “Let’s jump in with our collection of... [Read more]
Optimizing Your Content for Questions
Continuous algorithm updates bring new changes to the way Google search treats your content. By optimizing different content formats, you can continue to get more traffic.Yoast contributor Fleur Heesen has published an article on whether you should optimize your content for questions.Heesen says, “So, as we’ve seen, Google is getting a lot... [Read more]
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