The Marketer and Buyer Anxiety - IM NewsWatch Newsletter, September 10, 2021

September 10th, 2021 at 8:10 am EDT


 

IM NewsWatch

Friday, September 10, 2021

HubSpot’s List of 70 Best Chrome Extensions for 2021

Chrome extensions allow you to stay organized while using the web-browser. According to HubSpot, Google Chrome browser extensions allow you to increase productivity, reduce distractions, and source content — all in the comfort of your internet browser. HubSpot contributor Sophia Bernazzani has published a list of 70 best Chrome extensions for 2021. She... [Read more]

The Marketer and Buyer Anxiety [Video]

Marketing Experiments contributor Linda Johnson has published a new video ‘The Marketer and Buyer Anxiety: Three ways to counter anxiety in the purchase funnel’ featuring Flint McGlaughlin. Watch this video to discover: Examples of irrational customer anxiety in marketing When you realize the deepest source of anxiety is not from external... [Read more]

Ultimate Guide to On-Page SEO Techniques [Guide]

According to MOZ, on-page SEO refers to the SEO elements you control on the webpage, or the webpage code, itself. iloveseo.com contributor Brian Harnish has published ‘Ultimate Guide to On-Page SEO Techniques’. She says, “The word ego has multiple definitions. In psychoanalytic theory, for instance, the ego is “that portion of... [Read more]

Loopz: Affiliate marketers’ sales multiplier #ad

Jason Fulton and Seun Ogundele just released new SaaS software, Loopz. If you are an affiliate marketer looking to improve your sales, this software may be what you need. It helps you take advantage of the information provided by the product developer to easily build your own site promoting the product. You can use the original sales page as your source... [Read more]

SEO’s Guide to Using Ego Bait Content [Guide]

Ego bait content refers to “stroking the ego” of whichever influencer or website owner you want a link from. iloveseo.com contributor Carrie Powers has published ‘The Serious SEO’s Guide to Using Ego Bait Content’. She says, “The word ego has multiple definitions. In psychoanalytic theory, for instance, the ego is “that portion... [Read more]

MOZ Shares Five Best Practices for Google Ads PPC Search Campaigns

With targeted Google ads you can grow your online reach and make more sales online. Google’s responsive search ads automatically adapt to show the right message to the right customer. MOZ contributor Tanuja Mahdavi has shared five best practices for Google ads PPC search campaigns improvement. She says, “These tips will help you optimize... [Read more]

How to Rank Your WordPress Site? [Video]

WordPress is one of the best content management systems. Its rich features and a variety of WordPress plugins give you the liberty to publish content and achieve higher in Google search. Neil Patel has published a new video ‘WordPress SEO Tutorial for Beginners’ sharing a tutorial for beginners. He says, “Wouldn’t it be great,... [Read more]

The Art of Storyselling: What is Storyselling and why should I care? #ad

Storyselling is the commercial version of storytelling. Everyone loves a good story, so it’s a powerful way to increase brand visibility and recognition and even sales. For the next 7 days only, Content Sparks, headed by Sharyn Sheldon is offering The Art of Storyselling, a complete training program on storyselling. When we say it is a training... [Read more]

LinkedIn Content Strategy: Post Ideas for Growth [Video]

By publishing your content and advertising on LinkedIn, you can expand your business among specific communities. Social Media Examiner has published a new video ‘LinkedIn Content Strategy: Post Ideas for Growth’ to help you craft your own LinkedIn content strategy. The SME team says, “Need a better strategy for your LinkedIn posts?... [Read more]

Everything You Ned to Know about On-Page, Off-Page & Local SEO

SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. There are different types of SEO you should know. Seer Interactive contributor Jennifer Hester has published an article highlighting On-Page, Off-Page & Local SEO. She says, “At a high level, there are five different... [Read more]

Ahrefs on Implementing the 4 Ps of Marketing

The 4 Ps of marketing are the key categories involved in the marketing of a good or service. They refer to product, price, place, and promotion. Ahrefs contributor Mateusz Makosiewicz He says, “In this article, you’ll learn how to connect each of the 4 Ps into a coherent strategy to effectively promote and sell your product or service effectively... [Read more]

Quizzmate: Interactive quizzes for improved engagement, leads, and sales #ad

Every website needs traffic and leads. That’s a given. The ideal would be viral traffic, where one happy visitor encourages someone else to visit. However, for many sites, viral traffic never seems to happen. You have to come up with clever social media posts, landing pages, giveaways, and do it over and over to keep traffic coming. What if you could... [Read more]

How to Make Advertiser Friendly YouTube Videos

Today, you win more from your YouTube videos with the help of advertisements. By creating advertiser-friendly video content, you can generate more revenue. Search Engine Journal Matt Southern has shared four tips to help you make advertiser-friendly YouTube videos. He says, “YouTube answers questions about its advertiser-friendly guidelines and... [Read more]

Link Building for Local SEO: 6 Easy Ways to Get Backlinks [Video]

Link building is one of the most important tactics that help you improve your SEO rankings. It expands the presence of your website across the Internet. Ahrefs has published a new video ‘Link Building for Local SEO: 6 Easy Ways to Get Backlinks’ highlighting six ways to get more backlinks. In this video, you’ll learn 6 local link building... [Read more]

The State of SEO 2021 [Report]

SEO continues to create greater opportunities for every business out there. With a strong SEO strategy, you can give an unprecedented edge to your business. Search Engine Journal has published a new report ‘The State of SEO 2021’ highlighting what’s actually happening in the world of SEO. The SEJ team says, “This annual report (we... [Read more]

3 Step Lead Generation: New unique agency blueprint #ad

Brian Anderson and Jack Hopman have put together an automated software system that they say will help you in all these areas. They call it the <3 Step Lead Generation. It implements a 3-Step Sales Process that takes all the guesswork out of crafting deals and winning new customers.... [Read more]

Calculating Returns on Influencer Marketing

According to an eMarketer report, spending on influencer marketing in the U.S. will reach 33.6% from $2.76 billion in 2020 to $3.69 billion in 2021. Search Engine Journal contributor Greg Jarboe has published an article highlighting some ways to calculate the ROI of influencer marketing campaigns. He says, “Influencer marketing is big business.... [Read more]

Six Testimonial Examples You Should Check Out

Customer testimonials help you share the value of your products and services with your prospects. With the right design, you can attract your site visitor’s attention and influence them. Copyblogger contributor Pamela Wilson has shared six well-designed testimonial examples. She says, “The best phrases aren’t highlighted in any way. The... [Read more]

WordPress SEO Guide: Everything You Need to Know [E-book]

WordPress makes it easy to structure, manage and publish your content in an SEO-friendly way. That’s why it’s considered the best CMS for search engine optimization. Search Engine Journal has published a new e-book ‘WordPress SEO Guide: Everything You Need to Know’. SEJ team says, “This guide is composed of 11 chapters and 353... [Read more]

Pinnakle: New social media platform provides free traffic #ad

The Mosh Bari team is releasing new Pinnakle app. Its job is to connect you with free traffic being given away by a new social media platform. The platform, being new, is doing everything it can to build up its membership so that it can start charging advertisers to place ads on the site.... [Read more]

How to Make Money with Blogging

Blogging is a great way to share knowledge, promote your business and make money too. Quick Sprout contributor Lars Lofgren has shared some useful strategies to help you make money with blogging. He says, “There are some common rules of thumb for figuring out revenue, though. They’re not perfect rules but they do tend to get the right number... [Read more]

CMI Shares 15 Engaging Ways to End Your Next Blog Post

Blogging is an art. By creating engaging blog posts, you can continue to win more sales and grow your profits. Content Marketing Institute contributor Alexandra Cote has shared 15 creative and engaging ways to end your blog posts. She says, “Here are 15 options to create more effective conclusions. 1. Address multiple points When writing conclusions,... [Read more]

When and How to Scale your Amazon Business, September 9 [Webinar]

Amazon has created a tremendous opportunity for the businesses around to establish their online presence and make sales. Semrush is hosting a webinar ‘When and How to Scale your Amazon Business’ on Thursday, September 9, 2021. The webinar will have Charles Bernheim, Robyn Johnson, and Dan Saunders as speakers. Annette Franz CEO of CX Journey... [Read more]

Semrush Shares 5 Tips on Article Writing

Quality content helps you grow your website audience. By publishing useful articles, you can continue to get the return visitors improving your site rankings in the Google Search. Semrush contributor Connor Lahey has shared five useful tips to write great articles. He says, “We’ve compiled our top five tips for good SEO article writing, as well... [Read more]

How to Build Links to Your Site

Link building is an essential process to achieve SEO success. Quality links to your website can help you to grow your prospects of ranking higher in the SERP. Search Engine Journal contributor Jeff Riddall has shared seven creative ways to build links to your site. He says, “In this article, you’ll discover seven creative ways you can look to... [Read more]

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