Thursday, December 12, 2024
Voice Search Optimization involves tailoring content and website strategies to align with voice-activated search queries. It focuses on natural language, question-based keywords, and local search to enhance visibility in voice-driven platforms.
Search Engine Journal has published ‘Voice Search Optimization At Scale: A Guide For Enterprise Marketers’.
Ludwig... [Read more]
HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast titled ‘The AI Strategy That Doubled His Email Conversion Rate (Step By Step)’ featuring Neil Patel and Eric Siu.
The video covers the following:
Reforge... [Read more]
Christmas ads are heartwarming campaigns designed to capture the festive spirit and connect emotionally with audiences. They blend storytelling and seasonal themes to foster brand loyalty and celebrate the joy of giving.
Digital Marketing Institute contributor Nicola Gwillym has published an article featuring top 10 Christmas ads of 2024.
She says,... [Read more]
PeteBot.ai is like having a close friend who is a top-tier copywriter, responsible for tens of millions in sales. Someone adept at identifying lists of eager buyers created by others, and crafting compelling offers that make them eager to purchase whatever is presented.
Now, what if this friend (who happens to be an AI app) allowed you to keep all... [Read more]
Neurodiversity emphasizes the unique ways individuals process information, highlighting the need for inclusive digital experiences. By designing accessible technologies, organizations can ensure equitable participation and engagement for people with diverse cognitive abilities.
Econsultancy’s webinar on ‘Neurodiversity and Digital Inclusion’... [Read more]
Econsultancy’s Future of Marketing report is crafted to help marketers navigate evolving competitive landscapes and plan effectively. By benchmarking their priorities and concerns against industry peers, the report offers valuable insights to shape strategies and tactics.
The Econsultancy team says, “This edition, exploring marketing in 2025... [Read more]
Site Reputation Abuse refers to malicious activities aimed at tarnishing or exploiting the reputation of a website for personal or financial gain. This can involve tactics like fake reviews, phishing attempts, or spreading misleading information to damage credibility or manipulate user trust.
MOZ expert Dr. Peter J. Meyers has published an article explaining... [Read more]
Azon AI Sites solves a challenge many (most?) online marketers face. Nearly every marketer wants to tap into the world’s largest eCommerce platform- Amazon to make real affiliate commissions.... [Read more]
Content Marketing Institute has published a new video ‘Live With CMI BONUS Interview – Marcus Collins’.
The CMI team says, “We recently sat down with Marcus Collins, award-winning marketer, who is the former head of strategy at Wieden+Kennedy New York and a clinical assistant professor of marketing at the Ross School of Business,... [Read more]
CTV Performance Measurement focuses on assessing the effectiveness of connected TV campaigns. It involves tracking metrics like reach, engagement, and conversions to optimize advertising strategies and maximize ROI.
Digital Marketing Depot has published a new report ‘The Retailer’s Ultimate Guide to CTV Performance Measurement’.
The DMD... [Read more]
Content Marketing Institute has published a new video ‘What Does the Mass X-odus Mean for Marketing?’.
The CMI team says, “A growing wave of celebrities, influencers, and major organizations are flying the X (formerly Twitter) coop and seeking refuge in alternatives like Threads and Bluesky. But will the latest mass migration lead... [Read more]
GPT Apps Engine is still available… but not for long. With GPT Apps Engine, you can:
✅ Create powerful, AI-driven apps that clients are willing to pay good money for.
✅ Sell white-labeled solutions to businesses like restaurants, e-commerce stores, and content creators.... [Read more]
Sponsorship marketing consists of including content in your marketing that highlights the business or products of the sponsor. You may choose to have businesses sponsor your marketing – they write content about your business – or you may sponsor the marketing of others, or both.
Sponsorship marketing holds significant potential, but without... [Read more]
Chatbot traffic refers to the volume of interactions users have with a chatbot on digital platforms. It provides valuable insights into user engagement, preferences, and the effectiveness of automated responses in achieving business objectives.
Search Engine Journal contributor Kevin Indig has published an article answering the question ‘How Significant... [Read more]
Google Analytics is crucial for understanding website performance and user behavior through data-driven insights. It helps businesses optimize strategies, improve user experience, and track goals effectively.
Digital Marketing Institute contributor Cathel Melinn has published an article featuring information on advanced features of Google Analytics.
She... [Read more]
DFY Suite 6.0 is a comprehensive done-for-you page 1 rankings solution. Achieving page 1 rankings is recognized as one of the most effective strategies for generating free, targeted traffic.... [Read more]
Digital Marketing Depot has published a new infographic ‘Personalization Charticle’.
The DMD team says, “Nearly every organization engaging with consumers recognizes the importance of personalized experience. Deloitte Digital’s latest research underscores that personalization has become even more critical and more brands... [Read more]
In 2025, SEO will be shaped by AI advancements, focusing on personalized, context-driven search experiences. With voice search and visual search gaining popularity, optimizing for diverse content formats and user intent will be critical for effective digital visibility.
Search Engine Journal is hosting a webinar ‘SEO In 2025: Your Top Key... [Read more]
Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Handling Dupes – Same Same or Different?’.
The podcast features Allan Scott, John Mueller and Martin Splitt.
The GSC team says, “In this episode of Search Off the Record, John and Martin talk to Allan Scott from the Google Search... [Read more]
Ahrefs has published a new video ‘We Put AI Against a 14-Year Digital Marketing Expert’.
The Ahrefs team says, “Can A.I. really compete with a seasoned digital marketer? In this showdown, a 14-year marketer faces off against a complete beginner armed with ChatGPT. Across three challenges—social media post, blog post, and Google ad... [Read more]
AI-powered customer journey maps analyze data to visualize customer behaviors and preferences, enabling personalized experiences. They optimize engagement by predicting needs and identifying friction points.
HubSpot has published ‘The Ultimate Guide to Creating AI-Powered Customer Journey Maps‘.
Taylor Cromwell says, “In this article,... [Read more]
Business SEO tools are essential for optimizing website performance, tracking analytics, and improving search engine rankings. They help companies stay competitive by identifying opportunities, analyzing trends, and enhancing online visibility to attract and retain customers.
Ahrefs contributor Despina Gavoyannis has published an article featuring seven... [Read more]
SEO continues to grow as a critical tool for driving organic traffic and enhancing online visibility in a competitive digital landscape. Its importance lies in connecting businesses with their target audience, boosting credibility, and supporting long-term growth strategies.
HubSpot contributor Erica Santiago has published an article featuring five... [Read more]
Sponsorship marketing is similar to co-marketing, such as the current TV commercial for Toyota and Hulu, but, instead of both businesses being equally featured, one business’s products or services are clearly being promoted by the other.
Sponsorship marketing presents an excellent chance to enhance brand exposure, foster relationships, and engage... [Read more]
