The Art of Digital Marketing - IM NewsWatch, April 21, 2023

April 21st, 2023 at 12:24 pm EST


 

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Why B2B Marketers Need to ‘Prove It’ With a Trust-Building Content Strategy [Podcast]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Why B2B Marketers Need to ‘Prove It’ With a Trust-Building Content Strategy’ featuring Melanie Deziel. George B. Thomas says, “You can’t make a scientific claim without testing and proving your hypothesis. You can’t write a research... [Read more]

How Much Harder Has Email Marketing Become? [Answered]

Email marketing has remained one of the most popular ways to reach and persuade an audience. Though, with time things have changed and we need to change the way we deal with marketing. MarketingProfs contributor Chad S. White has published an article answering the question ‘How Much Harder Has Email Marketing Become?’. He says, “I... [Read more]

Email Marketing Strategy: Cultivating Prospects With Content [Podcast]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Email Marketing Strategy: Cultivating Prospects With Content’ featuring Alex Cattoni. The SME team says, “Looking for a guaranteed way to reach prospects and customers with your messages? Wondering how email could help you attract and retain... [Read more]

AI Creatr creates DFY affiliate sites in just seconds #ad

AI Creatr is being released today. It allows you to use the power of AI and ChatGPT to create affiliate sites in a matter of seconds. ❌ Without having to create any content ❌ Without having to find any images ❌ Without having to monetize your site manually. All of this needs to get done, of course, but it’s all Done for You by AI Creatr. If... [Read more]

The Art of Digital Marketing [Video]

Neil Patel has published a new video ‘The Art of Digital Marketing’ explaining how to improve digital marketing. He says, “From identifying your target audience to crafting compelling messages and leveraging the latest digital marketing tools, is it all an art? Find the key elements of a winning marketing strategy.” Neil Patel’s... [Read more]

Local Ranking Factors Explained [Video]

Semrush has published a new video ‘Local Ranking Factors Explained’ highlighting the factors that affect local rankings. The Semrush team says, “Wondering how you can show up on Google’s Local Map Pack? When time and resources are limited, it can be difficult to nail down time to figure out all the ins and outs of local ranking factors.” Semrush  [Read more]

10 Step Guide to Creating an SEO Strategy

An SEO strategy is a process of organizing a website’s content by topic to improve the likelihood of appearing in search results. MOZ contributor Zach Edelstein has published an article featuring 10 steps to creating an SEO strategy. He says, “Like any other kind of strategy, to form an SEO strategy you need to understand the state of the... [Read more]

VidProposals 2.0: Make professional proposals to clients using video #ad

VidProposals 2.0 has just been launched. If you really want to convert your leads into paying customers, you should stop using Skype and Messenger chat for sending business proposals to your leads because now there is something better. VidProposals 2.0 helps you create stunning video business proposals in just minutes. You can now: ✓ CREATE Professional... [Read more]

What’s Great and What’s Noise? Content Crafting Best Practices from Our Experts [Podcast]

Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘What’s Great and What’s Noise? Content Crafting Best Practices from Our Experts’ featuring Matt Southern and Roger Montti. Loren Baker says, “These experts talk about information overload, marketing, and data science to share tips... [Read more]

5 Digital Engagement Trends for 2023, May 3 [Webinar]

Audience engagement is everything! And in this digital-first world, how well you connect and convert your prospects will determine your ability to drive predictable pipeline and growth. Content Marketing Institute is hosting a webinar ‘5 Digital Engagement Trends for 2023’ on Wednesday, May 3, 2023, at 2.00 pm EDT. The CMI team says, “Join... [Read more]

HubSpot Lists 10 Affordable AI Tools for Businesses

The emergence of artificial intelligence technology has influenced the marketing segment in a great way. Effective use of AI tools helps in improving marketing performance. HubSpot contributor Mike Kaput has published an article featuring 10 affordable AI tools for businesses. He says, “Even though marketers who responded to our survey say that... [Read more]

PLR STACK 2023 opens today #ad

The PLR STACK 2023 Bundle is a collaborative effort by more than 35 online business owners who have all contributed a product that will help you accelerate your content creation.... [Read more]

How to Write High-Quality Content Optimized to Rank [Video]

Semrush has published a new video ‘How to Write High-Quality Content Optimized to Rank’ highlighting techniques to create content that ranks higher in search engines. The Semrush team says, “How can you build authority around an industry-related topic? Content-led SEO is a strategy that will help you get there. It’s a matter of writing... [Read more]

The Ultimate Guide to Launching Your Online Business [Video]

Neil Patel has published a new video ‘The Ultimate Guide to Launching Your Online Business’ featuring useful tips to help you start your online business. He says, “As a small business I would actually just focus on one website. It doesn’t have to have too many pages. It could just be a one page site or two or three page site... [Read more]

Selling on Social [Video]

Social selling is the process of developing relationships as part of the sales process. Today this often takes place via social networks such as LinkedIn, Twitter, Facebook, and Pinterest, but can take place either online or offline. HootSuite has published a new video ‘Selling on Social’ featuring Sean Humphries. The HootSuite team says,... [Read more]

Tube Hero: Effective marketing on YouTube, even by beginners #ad

Paul Nicholls has just released Tube Hero, showing how to maximize your marketing success on YouTube. Nicholls has been studying and experimenting with marketing on YouTube for years.... [Read more]

Master of Content: Driving Demand Gen, April 26 [Webinar]

Content Marketing Institute is hosting a webinar ‘Master of Content: Driving Demand Gen’ on April 26 and April 27, 2023, at 1.00 pm EDT. The CMI team says, “Join us on April 26 – 27, 2023 as we bring together some of the best thinkers in demand generation to successfully guide your planning for the balance of 2023. We’ll cover... [Read more]

Your Guide to Using ChatGPT for Keyword Research

ChatGPT has many functionalities when it comes to improving the online marketing process. For better SEO performance, it can be employed to speed up your keyword research processes. Search Engine Journal contributor Daniel Smullen has published an article featuring useful tips on using ChatGPT for keyword research. He says, “Steal my most effective... [Read more]

Three Ways to Earn Online Customer Reviews [Podcast]

Rank Ranger has published a new episode of the In Search SEO podcast ‘Three Ways to Earn Online Customer Reviews’ featuring Garrett Sussman. The Rank Ranger team says, “They say that people buy from people. And in the digital world, people often buy because of favorable online reviews. So when is the right time to ask your customers... [Read more]

How to Find Keywords that Convert [Video]

To get higher search engine rankings, you need to choose the best keywords that best describe your products and services. Semrush has published a new video ‘How to Find Keywords that Convert’ highlighting techniques to find keywords that can help you achieve better SEO performance. The Semrush team says, “Ever wonder why your content... [Read more]

HubSpot Shares 20 Statistics about Sales Email Subject Lines

A catchy and meaningful email subject line can help you to win the subscriber’s attention and achieve desired goals. HubSpot contributor Doug Bonderud has published an article featuring 20 statistics about sales email subject lines for 2023. He says, “Sales emails are a great way to capture customer attention and drive revenue. Of course,... [Read more]

A Step-by-Step Guide to Outsourcing Your Marketing Content Creation [Guide]

Content Marketing Institute has published ‘A Step-by-Step Guide to Outsourcing Your Marketing Content Creation’ featuring steps to help you outsource your content creation process. The CMI team says, “This guide explores the benefits of outsourcing your content production and provides detailed steps to do so effectively, whether you’re... [Read more]

ChatGPT’s Digital Marketing Predictions for 2023

Search Engine Journal contributor Greg Jarboe has published an article featuring top 10 digital marketing trends for 2023 by ChatGPT. He says, “I was curious to see what ChatGPT would produce when I asked it to “write an article about the top 10 digital marketing trends for 2023 in the style of Greg Jarboe.” Here’s ChatGPT’s opening paragraph: “The... [Read more]

The Marketer’s Guide to Collaborative Work Management, May 9 [Webinar]

Creative work—the kind that drives innovation, opportunities and outcomes—is tied at every stage to behind-the-scenes operations. But too often, organizations unintentionally introduce chaos into work processes. Adweek is hosting a webinar ‘Unleash Your Team’s Creative Potential: The Marketer’s Guide to Collaborative Work Management’... [Read more]

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