Ads and intent data work as sales tools when you’re selling to salespeople and marketers who go online often. But when your target audience isn’t online, you’ve got to approach sales differently. MarketingProfs is hosting a webinar ‘What to Do When Your ABM Target Isn’t Active Online’ on Tuesday, July 26, 2022. The... [Read more]

Nielsen has released ‘The 2022 ROI Report’ revealing what drives returns, how to measure them and how to improve on the metrics you already have. The Nielsen team says, “Did you know that increasing awareness by 1% can increase future sales by 1%? Or that 50% of media campaigns are losing out on up to 50% of returns because they aren’t... [Read more]

Consumer data is everywhere. The untold volumes of data from multiple personal devices bring endless opportunities for you to connect with the right person precisely when they are ready to act. MarTech is hosting a webinar ‘ Four Elements of a Powerful, Data-Driven Martech Stack’ on Tuesday, July 26, 2022. The MarTech team says, “Join... [Read more]

Today at 10:00 NY time, the training webinar for Local Leader begins. Click the link to attend. On the webinar, you will see the many benefits it offers you, and you will have a chance to win a free copy. Here’s What You’ll Get on this Webinar Training: • Training on how to instantly download Local Leads from any part of the world •... [Read more]

Google has published ‘A guide to common Ad Manager policy questions’ to help marketers achieve better results from Google ads campaigns. John Brown says, “Ad Manager program policies help ensure we preserve a healthy digital ecosystem for the benefit of all users, advertisers and publishers. But we know we can do more to help Ad Manager... [Read more]

Small businesses often know the importance of SEO but they don’t always know where to start. Search Engine Journal is hosting a webinar ‘Getting Started In SEO: 10 Things Every SEO Strategy Needs To Succeed’ on Wednesday, August 10, 2022, at 2.00 pm ET. The SEJ team says, “Register now and learn the ten things every SEO campaign... [Read more]

Local SEO (Search Engine Optimization) is the process of improving search engine visibility for local businesses, primarily those with brick-and-mortar locations. HubSpot has published ‘A Comprehensive Guide to Local SEO in 2022′ to help marketers achieve better results. Kelsey Smith says, “Search engines rely on signals such as... [Read more]

We ran an ad earlier this week for High Ticket Profit System. It sounded interesting so we bought a copy to get under the covers and give you more information to help you make an informed decision.... [Read more]

Instagram engagement rate is a quantitative measure of how users interact with the content on your profile. It takes into account your number of followers, likes, comments, and shares. HubSpot contributor Flori Needle has shared nine ways to increase your Instagram engagement rate in 2022. She says, “Instagram engagement rates are significant... [Read more]

Ahrefs has published a new video ‘Complete Advanced Link Building Course’. Learn how to build backlinks in our complete link-building course for advanced SEOs. Ahrefs  [Read more]

Rank Ranger has published a new video ‘5 Steps to Generating Successful AI Generated Content’ featuring Arpad Balogh. The Rank Ranger team says, “Is it really possible to create all of your content on an automated basis using AI? In this episode, Arpad Balogh will be sharing five steps to creating successful AI-generated Content. The... [Read more]

Split Test Monkey lets you test, track and tweak your ad campaigns and sales processes, based on data, not guesses. Some headlines work well; others don't. Some graphics work well; others don't. Some benefits work well; others don't. You'll never know which work best for you unless you test.... [Read more]

Long-tail keywords are highly specific search queries that tend to have relatively low search volumes. Semrush contributor Kelly Lyons has published a comprehensive article on long-tail keywords explaining what they are and how to find them. She says, ” Let’s quickly take a look at examples of words that don’t qualify as long-tail keywords. Here... [Read more]

Search Engine Journal contributor Matt G. Southern has published an article quoting Google’s Search Advocate John Mueller on whether there’s an SEO advantage to choosing one type of content management system (CMS) over another. He says, “It’s common to hear that WordPress is the best CMS for SEO, which may lead a person to believe they’re... [Read more]

Content Marketing Institute has posted the replay of its webinar ‘Using Engagement Data in Your B2B Video Marketing’. The CMI team says, “You know your target audience. You’ve crafted marketing and sales videos to make your solution for their challenges shine. But how do you know that your message is being seen by the right buyers... [Read more]

1MinuteApp is brand new one-click software that creates profitable mobile apps ready to sell in minutes with no tech skills, no coding, and no developers needed.... [Read more]

Brands have been under tremendous pressure for the last few years. With changing consumer demands, challenging supply chain issues and all the cost unknowns of an evolving global pandemic, providing a better e-commerce experience has not been easy. Retail Dive has made available the ‘Four Tips for Scaling Your E-commerce Growth With a Marketplace... [Read more]

By keeping a tab on key e-commerce metrics, you can continue to grow your business. Search Engine Journal contributor Jon Clark has published an article highlighting seven crucial e-commerce metrics you should be tracking. He says, “These seven e-commerce metrics will make tracking your shop’s success smooth sailing. 1. Sales Conversion Rate Your... [Read more]

There are several elements that affect your SEO process. By keeping your SEO strategy updated, you can achieve desired results. Search Engine Journal contributor Roger Montti has published an article citing John Mueller’s interesting answer to whether linking to an insecure webpage has negative impact to SEO. He says, “Google’s Search... [Read more]

You need the latest tools to keep up with your online competition. If you keep your focus on the old, conventional, and traditional processes and tools you’ve been using, you will get left behind.... [Read more]

Search Engine Journal has published a new e-book ‘Learn to Increase Your Visibility With Real Estate Content Marketing’. The SEJ team says, “Building on what you will learn in the first chapters of the ebook, da Silva will give you guidance for your content creation priorities. Your priorities and the types of content you make will... [Read more]