ClickZ has published a new podcast episode ‘Viral is vanity: The biggest pitfalls damaging your social media ROI’ highlighting five pitfalls hurting your social media ROI. The ClickZ team says, “This year has seen some wonderful viral moments for brands. In September 2022, Amtrak tweeted ‘Trains’ and sparked a trend copied by... [Read more]

Video SEO is a process for optimizing traffic for your video content from Google, Bing, and other search engines. ClickZ contributor Benjamin Broomfield has published an article answering seven questions on video SEO improvement. He says, “Video advertising spending in the U.S. is expected to reach $78.5 billion in 2023. It is an undeniably... [Read more]

ClickZ has published a new report titled ‘A Guide to Understanding How IP Data Helps Marketers’. The ClickZ team says, “An IP address is the unique address that identifies an Internet-connected device, be it a computer, mobile phone, connected TV or smart refrigerator. Without it, the Internet wouldn’t be able to tell one device... [Read more]

Rewardsly 2.0 is arguably the best mobile loyalty card and gift card systems creator ever released suitable for small businesses. It will auto-create no-contact digital loyalty card programs for “brick and mortar” businesses and online businesses, It includes smart QR-code technology and cloud rewards stores. Plus, with the advanced agency... [Read more]

Artificial Intelligence is helping marketers unlock their creativity and speed up content development—from ideation to outline-writing, editing, publishing, and more. MarketingProfs is hosting a webinar ‘Real-World Examples of How AI Writing Tech Is Helping Marketers Create Content’ on Thursday, February 2, 2023, at 2.00 pm ET. The Adweek... [Read more]

Great customer experience enables you to stand out from competitors. It provides a way to accelerate your sales. eMarketer has published five charts explaining five ways to improve customer experience. The eMarketer team says, “Providing a good customer experience (CX) isn’t just about getting positive reviews online—it’s about creating... [Read more]

eMarketer has published the latest episode of the Reimagining Retail podcast ‘How the 2022 Holiday Season Went, and What to Look Out For in the Upcoming Q4 Earnings’. The eMarketer team says, “On today’s episode, we discuss the most interesting numbers that help outline what happened this past holiday season. Then for “Pop-Up... [Read more]

Version 3.0 of Commission Gorilla has just been launched. Its goal is to assure that affiliate marketers succeed, by eliminating mistakes they – particularly, new marketers – often make.... [Read more]

Brands understand they need to be more efficient with their budgets and technology stack. But despite tight constraints, customers still expect hyper-personalized experiences, forcing marketers to be more innovative and demanding with data quality. eMarketer is hosting a webinar ‘2023 Martech Strategies: Turning Trends Into Actions’ on Wednesday,... [Read more]

Customer referrals are an essential marketing and sales tool for many businesses. The main benefit of customer referral programs is their ability to attract valuable new customers, all whilst giving back to existing ones. MarketingProfs has shared four ways to help you increase customer referrals. Tango Card says, “A full 92% of consumers trust... [Read more]

ClickZ has published a new guide ‘Email, The Weapon Against Identity Fraud’. The ClickZ team says, “US companies lose $42B per year on fraud loses and spend about $9.6B per year for fraud prevention. Retailers face fraud via coupon abuse, charge backs, return abuse, fake account creations, etc. An email address, and the data associated... [Read more]

The launch sale for VidAmaze has been underway for several days and will end soon. The heart of its unique selling proposition is that it can automatically customize your video for each person you send it to. People see their own name inside the video.... [Read more]

This is a reminder for the eMarketer webinar to be held on February 2, 2023. eMarketer is hosting a webinar ‘Making the Most of Your Digital Ad Budget With Contextual Advertising and Audience Insights’ on Thursday, February 2, 2023, at 2.00 pm ET. The eMarketer team says, “Join us for a live Tech-Talk Webinar, presented by Experian.... [Read more]

Content Marketing Institute has published a new #CMWorld 2022 video ‘Get Started with Artificial Intelligence’ featuring Paul Roetzer This is a clip from Paul Roetzer’s session at Content Marketing World 2022 called Piloting AI for Content Marketers: How to Get Started with Artificial Intelligence. Content Marketing Institute  [Read more]

The success of content marketing lies in the way your audience perceives and receives your content. Content Marketing Institute contributor Lisa Dougherty has published an article featuring five simple things you can do to improve the content experience for readers. She says, “What if you create such a good experience that your audience doesn’t... [Read more]

What they are talking about is their countdown timer. You can place it in any email you send and on any web page you create. When you do, you create a sense of urgency (and consequent scarcity) for your offer. These immediately increase interest in the minds of readers. "If only a few can have it, then it must be something special, and I want to be one of the few," many readers will think.... [Read more]

Community-based marketing makes use of the shared connections you find in a professional community. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Community-Based Marketing: The Future of Business’. The SME team says, “Is your marketing fizzling out? Are you wondering how to employ... [Read more]

The concept of the funnel is so fundamental to digital marketing, it’s hard to imagine a world where it doesn’t serve as the go-to metaphor for lead generation and capture. Digital Marketing Depot is hosting a webinar ‘Think Spiderwebs, Not Funnels, For Remarkable SEO Results’ on Thursday, February 2, 2023, at 1.00 pm EDT. The DMD team... [Read more]

Content marketing is a creative job. To make it impactful, you need to implement various strategies. Content segmentation is one such way. It allows you to target different content to different types of people based on their behavior or other factors. Watch Neil Patel’s latest video on how to segment your content. He says, “How well do you... [Read more]

ShopBuildr ls a 5-in-1 affiliate marketing tool for building your Amazon affiliate sites. This new WordPress plugin allows you to build complete Ecom affiliate websites in just minutes.... [Read more]

The Global Marketing Day 2023 Conference, powered by Semrush is going to be held on February 16-17, 2023. It is a free conference. The conference will have 48 sessions featuring 150+ speakers. Global Marketing Day is a unique, nonstop, 24-hour livestream from New York, London, and Dubai that features speaking slots from the world’s biggest brands. As... [Read more]

No matter the situation, one principle in delivering great customer experiences holds true: creating stellar experiences for your existing customers is the best way to attract new ones. Digital Marketing Depot is hosting a webinar ‘5 CX Trends That Will Shape 2023’ on Thursday, February 9, 2023, at 1.00 EDT. The DMD team says, “This... [Read more]

Search Quality Raters are required to conduct a Page Quality Rating task which assesses the reliability of Google Search results. Portent contributor Eval Hall has published an article featuring Google’s search quality evaluator guidelines for SEO in 2023. He says, “The SQRG is written for regular people who have signed up for the Quality Rater... [Read more]

Listen to the latest SERP’s Up podcast episode ‘Do ranking factors matter for SEO?’. The SERM’s Up team says, “SEO Ranking Factors. Do they matter? Should you focus on them? And if not, what should you be focused on? Do some ranking factors matter more than others? How do you know if a tactic has directly influenced your ranking? On... [Read more]

MeasureMinds Group has published a new guide ‘Advanced Google Analytics 4 (GA4) Tips & Tricks’ featuring useful tactics to use Google Analytics 4. It covers the following: 1. User identity a. Blended reporting identity b. Observed reporting identity c. Device-based reporting identity d. The importance of Google Signals 2. Google... [Read more]

Content planning is the structure by which your company determines which content initiatives to execute and when. Semrush contributor Ana Camarena has published a guide to content planning. She says, “Here’s how to create your content plan, step by step. 1. Build a Clear Content Strategy A content strategy defines your goals, target audience,... [Read more]

To grow your e-commerce business, you need a platform that offers strong mobile and social outreach. Digital Marketing Institute has published an article featuring five of the best e-commerce platforms. The DMI team says, “There are so many platforms available, but the five platforms listed here are ideal solutions for companies looking to boost... [Read more]