Strengthening Content Marketing with SEO - IM NewsWatch Newsletter, August 27, 2021

August 27th, 2021 at 6:00 am EST


 

IM NewsWatch

Friday, August 27, 2021

Everything You Need to Know About Internal Linking for Mobile-First & Mobile-Only Indexing

MOZ contributor Tom Capper has published an in-depth article on internal linking for mobile-first & mobile-only indexing. He says, “At this point it’s common best practice, at least for your major templates, to routinely produce a list of links from both versions of the page and look for discrepancies. That said, some differences are more... [Read more]

Increase Your Sales Using These Ecommerce Marketing Strategies

Ecommerce marketing is the practice of using promotional tactics to drive traffic to your online store, converting that traffic into paying customers, and retaining those customers post-purchase. Semrush contributor Michelle Ofiwe has shared 10 Ecommerce Marketing strategies and tactics to improve your sales. She says, “Here are 10 tips to help... [Read more]

How to Achieve Better Video Performance in Web Stories

The OpenJS Foundation and AMP Project team has shared some useful steps to help you achieve better video performance in web stories. The AMP team says, “Web performance is critical for a great user experience. We continue to see Story creators utilizing video-first narratives to keep their viewers engaged and coming back for more. However, the... [Read more]

Elevate: Grow your online business with new software #ad

Elevate was just launched by Venkata Ramana as we reported yesterday. Here’s an overview of how it can help you with your online goals. It is designed so that even a beginner can use it effectively because: • Don’t have traffic? Not needed. • Don’t have tech skills? Not needed. • Don’t have an email list? Not needed. This... [Read more]

Strengthening Content Marketing with SEO

Content marketing is one of the most successful tactics to strengthen your online sales. It helps you expand your boundaries and convert more customers. But to make your content marketing strategy a success, you need a strong SEO plan. Rank Ranger contributor Liraz Postan has published an article explaining how content marketing and SEO work together. He... [Read more]

3 SEO Trends in Automation for 2021 [Video]

Neil Patel has published a new video ‘3 SEO Trends in Automation for 2021’ highlighting the major SEO trends. He says, “People are starting to use AI and machine learning much more. And everyone’s always talked about machine learning and AI, and it’s the buzz, and you can have computers write content for you, so you don’t... [Read more]

CMI Shares 10 Best Practices to Write Email Subject Lines

When it comes to email marketing, you need to focus on several elements. The first and foremost is your language. Effective communication helps you closely connect with your prospects and make them take an action. Content Marketing Institute contributor Evaldas Mockus has shared 10 best practices to write the perfect email subject lines. He says, “How... [Read more]

Flash sale of WP Toolkit Suite Ending ⏰ #ad

The 4-day sale for the suite of 6 WordPress Plugins known as the WP Toolkit Suite ends tomorrow. These plugins enhance the ability of any WordPress site to effectively support a growing marketing business. If you don’t already have a solution for these needs, then this plugin suite is worth investigating. Keyword research, video, affiliate marketing,... [Read more]

Securing SEO Resources [Podcast]

Searchmetrics’ Jordan Koene has published a new podcast episode ‘Securing SEO Resources’ featuring Benjamin Shapiro. Koene says, “Welcome to the SEO planning week on Voices of Search! This week Advisor to Searchmetrics and SEO Strategist Jordan Koene joins host Benjamin Shapiro to discuss five key areas of SEO planning. In the... [Read more]

Seven Tips to Create Great Cornerstone Content

Cornerstone content refers to a high-value piece of content that aims to increase traffic and brand awareness by showing what your business can offer. MOZ contributor Sam O’Brien has shared seven useful tips to help you create cornerstone content that Google and your audience love. He says, “We’ll show you how to create informative, engaging... [Read more]

Blogging Wizard Shares 25 WordPress Statistics

WordPress is one of the most loved CMS for creating your own website. And it does not need an introduction. Blogging Wizard contributor Matt Moran has shared 25 WordPress statistics related to usage, trends, facts, and more. He says, “Here are some statistics that evidence just how widely used the platform is. 1. WordPress powers almost 40% of... [Read more]

AffiliDeveloper: Builds Software for you, ready to sell #ad

Ever wished you could develop a software product people would buy? With AffiliDeveloper, you can. That's good because selling software to businesses and individuals is a big market opportunity. Specifically, your software builds automated affiliate sites, custom made exactly to your specifications.... [Read more]

Have You Tried These Link Building Tactics?

Link building is one of the prime ranking factors for websites when it comes to search engine optimization. Spiralytics contributor Oscar Florea has published an infographic highlighting some underrated link-building tactics that work surprisingly well. He says, “One of the most popular methods is guest posting, where you try to publish a piece... [Read more]

How to Scale and Grow your Enterprise Technical SEO Strategy, September 15 [Webinar]

It is very important to keep an up-to-date SEO strategy to win your share in today’s competitive markets. Search Engine Journal is hosting a webinar ‘How to Scale and Grow your Enterprise Technical SEO Strategy’ on Wednesday, September 15, 2021, at 2.00 pm ET. The SEJ team says, “Discover how you can overcome growing pains in... [Read more]

Marketing Lessons from High-Performing YouTube Channels

YouTube, apart from being a video publishing platform, has scaled new heights in several ways. It has come out as a strong marketing platform for several businesses. Search Engine Journal contributor Anna Bredava has shared five marketing tips and tricks from top YouTube channels. She says, “Here are five lessons you can take from them to work... [Read more]

DesignBeast: Animation and Graphics Maker App #ad

Imagine creating world-class parallax 3D animations, design & graphics like the fortune 500 companies without expensive freelancers, complicated apps, or paying monthly subscriptions. With the new DesignBeast software from Paul Ponna you can... [Read more]

Five Strategies to Improve Conversion Rate

Conversion rate optimization is the process of increasing the percentage of users or website visitors to take a desired action. Spiralytics contributor Dhru Mehta has shared five useful ways to improve your company’s conversion rate. He says, “If you, as an entrepreneur, are hoping for long-term success, then you should possess a strategy... [Read more]

Everything You Need to Know about Market Research

Effective market research helps you gather, analyze, and interpret information about your market. It helps you gain in-depth insights into your domain. Ahrefs contributor Mateusz Makosiewicz has published an in-depth article on market research. He says, “In this guide, you’ll learn: The role of market research in a marketing strategy When to... [Read more]

Three Strategies to Improve Your Content Ranking

Google Search ranks content based on quality. relevance and engagement. By creating content that helps your audience, you can also win the attention of the search giant. Content Marketing Institute contributor Manick Bhan has shared three useful strategies to rank your content higher in the search engine result pages. He says, “Let’s look at... [Read more]

Sales Funnel Supremacy: You can make funnels that sell more #ad

Larry Kearney just released Sales Funnel Supremacy to show you the secrets for building a sales funnel that can convert your leads into High-Ticket customers. In this course, you'll discover the steps that successful businesses, entrepreneurs, and even the big brands use to convert visitors into customers. This is how it is done. Don't try to reinvent the wheel funnel.... [Read more]

How to Make Newsworthy Content [Video]

MOZ has published a new video ‘How to Make Newsworthy Content’ featuring Amanda Milligan. The MOZ team says, “Ahead of her MozCon Virtual 2021 presentation, Amanda Milligan walks through three components that can make your content newsworthy enough to attract links: data, emotion, and impact. Don’t forget to grab your ticket to... [Read more]

How to Do Keyword Research for SEO: The Ultimate Guide [Guide]

Search Engine Journal has published a new guide called ‘How to Do Keyword Research for SEO: The Ultimate Guide’. The SEJ team says, “Get guidance and answers on how to get it right with our latest ebook, How to Do Keyword Research for SEO: The Ultimate Guide. Covering best practices for performing keyword research today, this guide... [Read more]

Strategies to Sell on LinkedIn Without Ads

LinkedIn is a great platform that allows you to build professional connections and continue to convert them into customers. Social Media Examiner contributor Michael Stelzner has published an article highlighting some useful tips to help you sell on LinkedIn without investing in ads. He says, “On LinkedIn, you need to remain mindful of where people... [Read more]

These Bad Links May Harm Your SEO

Link building is an essential SEO process. It helps you improve your website rankings. iloveseo.com contributor Carrie Powers has published an article highlighting 15 bad links you must avoid. She says, “You’ve done your due diligence by learning what bad links are, how you can find them and how they can be stopped. Now you can take your knowledge... [Read more]

The Neuroscience of Engagement, September 1 [Webinar]

Everyone in business aspires at engaging others at some point, internally or externally. In fact, engagement is so widely addressed that it’s becoming a big word that often means very little. So let’s define it meaningfully, by using science. What does it really take for the brain to be engaged? Content Marketing Institute is hosting a webinar ‘The... [Read more]

Improving YouTube SEO with Analytics

When it comes to getting your video content indexed in the search results, it is important to attach relevant keywords to your video content. Apart from this, in-depth analytics can also help you get better video views. Yoast contributor Phil Nottingham has published a free guide ‘YouTube SEO: How to use analytics for your video strategy’... [Read more]

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