Mobile has turned out to be the ultimate way to reach out millions of people. And one of the most engaging thing that the mobile users find is watching videos. By creating and publishing your marketing campaigns over the mobile you can secure more sales online. AdWeek team has published five tips to help brands create effective mobile video campaigns... [Read more]

Creating and publishing educational content is one of the ways to promote your brand and the products you sell. Podcast creation is one such thing that can help you in brand awareness. Entrepreneur contributor Imran Tariq has shared five strategies to help marketers get more downloads for their podcasts. Tariq says, “To take advantage of podcasts,... [Read more]

The year is ending soon and it is time now to plan out the activities for the 2019. Usually companies do sales kickoffs in the month of January with the sales representatives to define yearly objectives and targets. HubSpot has published a guide to successful sales kickoffs to help brands run their meetings successfully. Aja Frost says, “Sales... [Read more]

To achieve maximum ROI from your social media marketing efforts we need to monitor the performance of various campaigns being run. But to have such an influential presence over the social you need to build a good reputation first. HubSpot columnist Brian Whalley has shared a list of 13 free social media monitoring tools that can help you monitor social... [Read more]

MarketingProfs is hosting a webinar on ‘How to Transform Event Attendees Into Hot Leads’ on Tuesday, December 18 at 2.00 pm ET. The MarketingProfs team says, “Even if they aren’t talking to you, your attendees are trying to tell you something. They’re leaving digital breadcrumbs everywhere they go—before, during, and... [Read more]

HubSpot has published findings from its survey on what people expect in the coming year in terms of technological advancements. The survey has got mixed responses from the participants. The findings may help you craft your 2019 marketing strategy. On understanding tech trends, Amanda Zantal-Wiener says, “Out of the 16 options we listed, there... [Read more]

Self learning is one of the best ways to enhance your marketing performance. This learning can happen by taking online courses as well by observing the brands that are performing well. Entrepreneur magazine team has published a video featuring Neil Patel who shares a technique on how marketers can be better at online marketing. Entrepreneur team says,... [Read more]

AdWeek is hosting a webinar on ‘Trust Your Gut and Validate with Data: How Smithfield Foods Uses Unified Marketing Measurement’ on Tuesday, December 18 at 1.00 pm EST. The AdWeek team says, “Strong marketing decision-making can’t be based on emotion. Sure, that big sponsorship makes sense. But how do you prove it with data? That’s... [Read more]

Video has been an integral part of our marketing strategies and it helps us achieve better ROI by establishing close connection with the audience. Today video rules the party on all the social media platforms in the form of Stories. Entrepreneur magazine contributor Syed Balkhi has shared five video marketing trends for the year 2019. Balkhi says, “Video... [Read more]

As a global brand you need to be reaching a wider audience and for doing this you need to adopt a multicultural approach. An effective multicultural marketing approach helps you to gain acceptability. Content Marketing Institute contributor Sydni Craig-Hart has shared a comprehensive article on why brand should get started with the multicultural marketing... [Read more]

eMarketer is hosting a webinar on ‘Intuit’s Playbook for Delivering Winning Digital Experiences’ on Tuesday, December 18 at 1.00 pm EST. The eMarketer team says, “The practice of A/B testing has given marketers the ability to quickly validate new ideas in market. Today, it’s the teams who are bullish on the future of “test and... [Read more]

To make a mark of your brand online you need to authentically influence people online and make them realize how your product or service can make a difference for them. Entrepreneur contributor Peter Daisyme has shared three ways to help marketers persuade more people using data. Daisyme says, “Develop a plan to better use your data for some old-fashioned... [Read more]

Buffer columnist Brian Peters has published a new podcast featuring thirteen social media experts offering their marketing advice. The social media experts are Pat Flynn, James Scherer, Sunny Lenarduzzi, Donna Moritz, Gary Vaynerchuk and others. Talking about this podcast, Peters says, “When in doubt about your marketing strategy, turn to... [Read more]

Search Engine Marketing is the best way to promote your product to the Internet users. And when you want a great flow of traffic and leads you have to pursue Google. By keeping a pace with the algorithms with the help of unique content you can get most out of your SEO efforts. Entrepreneur contributor Imran Tariq has shared six tips to help marketers... [Read more]

Instagram, with its 1 billion monthly active users is one of the hot favourite marketing tools. With newer tools like Stories, marketers get great opportunities to connect with wide audience here. You too might have done well on Instagram by now. With an intention to help marketers use Instagram in a better manner, Entrepreneur contributor Hugh Stephens... [Read more]

This year was predicted to be a game changer in terms of Internet technologies and their impact on the marketing and promotions. HubSpot columnist Amanda Zantal-Wiener has posted a brief on five major trends of 2018 and what happened to them. She has covered 5G, AI, Robotics, Voice an AR. Talking about AI, Amanda says, “If we had to identify... [Read more]

Enhancing our knowledge is one of the ways to keep ourselves abreast of what is happening in the marketing domain. Podcasts offer us a treasure of tips and tricks to lead our marketing efforts in the right directions. HubSpot columnist Aja Frost has listed 19 podcasts that can help you win at sales and marketing. Frost says, “After a long day... [Read more]

In the era of multichannel approach to marketing, we need to utilize various platforms to enhance our sales. Omnichannel approach leads us to use a cross-channel content strategy for improving their user experience. ReadWrite contributor Reuben Yonatan has shared five ways omnichannel approach to marketing helps us improve customer experience. On... [Read more]