Forbes contributor Mohanbir Sawhney has published a detailed article on sentient marketing. He defines this form of marketing as “a vision for customer engagement that is powered by data, scaled with automation, and personalized through AI”. Like personalized marketing, sentient marketing too aims at personalized customer engagement... [Read more]

Boosting our sales is one of the biggest priorities in business today. And for this customer service and retention are the keys along with a quality product. Forbes contributor John Ellett has shared a comprehensive article on how brands can improve their sales by focusing on brand energy. Ellett says, “Liz Matthews, Senior Vice President,... [Read more]

The Entrepreneur magazine team has published a video featuring Christy Whitman on anyone can achieve success through dedication. The video is based on her new book. Entrepreneur team says, “Christy Whitman — author, public speaker and life coach — discusses with host David Meltzer how her new book teaches people to reach their... [Read more]

Proper analysis and use of data can help you take your business to newer heights. The data has created an altogether new opportunity for all of us to expand our businesses. ReadWrite contributor Megan Ray Nichols has shared nine ways data visualization to grow your business. Nichols says, “Being so integral to operations, it makes sense... [Read more]

Voice search has been expected to bring a lot many opportunities for different sectors in online business as the growth of mobile has been exceptional. The Higher Visibility team has published its findings from the surveys conducted in 2017 and 2018 highlighting the usage of voice search. Some of the catchy findings are: In 2018, 40% people... [Read more]

Marketo is hosting a webinar on ‘How to Optimize Your Tech Stack in 2019’ on Wednesday, January 16, 2019 at 1.00 pm ET. The Marketo team says, “Join us for our webinar on January 16th @ 10am PT/1pm ET, where we will help you connect the dots, demonstrating how this technology works in harmony to create an optimal... [Read more]

Video plays a pivotal role from lead generation to increase in sales. If used in correct manner you can get outstanding results with your video marketing strategy. To help marketers create and use the videos for marketing Content Marketing Institute is hosting a webinar on ‘How to Create a 90-Day Video Content Plan’ on Wednesday, January... [Read more]

Content is an essential part of the marketing game today. It helps you attract the attention of people and make it popular. Its authenticity helps you improve sales. Copyblogger’s Stefanie Flaxman has shared three steps to help marketers achieve success through publishing. Flaxman says, “Creative processes that support businesses... [Read more]

Blue, red, green, yellow, purple – what difference does it make if you choose one over the others for your branding or web design? After all, it’s a personal choice, isn’t it? As it turns out, your color choices make a big difference, one that can significantly affect your conversion rate in either a positive or a negative way. This is what... [Read more]

Influencer marketing is one of the rapidly rising forms of promotional tactics. Entrepreneur contributor David Meltzer has published a video on how to become a social media influencer in 2019. Meltzer says, “Lauryn Evarts Bosstick and Michael Bosstick, the co-hosts of The Skinny Confidential Him & Her Podcast, discuss the evolution of... [Read more]

The Business 2 Community team is hosting a webinar on ‘The Latest in Growth Hacking: Link Retargeting’ on Wednesday, January 16 at 2 pm ET. The Business 2 Community team says, “Did you know that you could transform every click on every link you share into a retargeting audience? Link Retargeting allows you to show highly targeted... [Read more]

AdWeek is hosting a webinar on ‘7 Ways to Use Social Analytics to Maximize Brand Impact: Best Practices to Unlock Value Across Your Business in 2019’ on Tuesday, January 15 at 1.00 pm EST. The AdWeek team says, “Social media analytics are constantly evolving. What initially served as a way to measure popularity—counting likes... [Read more]

Marketing Week is hosting a webinar on ‘Is AI the future of customer experience?’ on Thursday, January 31, 2019. The Marketing Week team says, “Most organisations have artificial intelligence (AI) on their agenda, whether they are planning to implement it, are already implementing it or are just experimenting. When considering... [Read more]

To grow your sales by making more people buy your products you need to deal with the customer emotions. By touching upon them closely you can make them take purchase decisions – we call empathizing. MarketingSherpa contributor Linda Johnson has shared a useful article on venturing into emotional marketing. On what drives the customer... [Read more]

Data is one of the most important element in today’s marketing arena. It helps you put in focused efforts for achieving your goals. Econsultancy contributor Chris Hogg has suggested three ways to help publishers use their data creatively. Highlighting the importance of targeted audience, Hogg says, “A key step for publishers is... [Read more]

In Facebook advertising, the cost per lead (CPL) element plays a crucial role in managing your advertising budget. Econsultancy columnist Rebecca Sentance has published a study on how Wowcher used AI copywriting to reduce Facebook ad CPL by 31%. Focusing the importance of good copy in advertising, Sentance says, “As the AI tool began to... [Read more]

Social media has its own important place when it comes to doing business today. You need to get acquainted with its concepts such as influencer marketing as these are the new capabilities that social media platforms have brought to us. To help marketers win more often in social media advertising, Marketing Land contributor Penny Wilson has... [Read more]

Continuous improvement in your sales is a sign of growth for your business. Apart from delivering a great customer service, we also need a variety of tactics to improve the sales. HubSpot columnist Dan Tyre has shared eight tips to help sales representatives get more sales done. On setting and starting with the right goals, Tyre says, “If... [Read more]

Satisfying user experience (UX) is the ultimate factor which plays an important role in taking your business to newer heights. You need to deliver right UX on both the websites and the web forms you design which are going to be accessed by the users. HubSpot columnist Kristen Baker has shared ten UX guidelines for designing attractive forms. The... [Read more]

Email marketing requires continuous growth in the subscriptions. But many a times we do face the unsubscribes too. It could be due to variety of reasons. Content Marketing Institute contributor Kevin George has shared seven ways to help marketers reduce their unsubscribe rate. George says, “While unsubscribes have some benefits, your goal... [Read more]