In email marketing you need to showcase your creativity by the way of the design of the campaigns you set up and send your subscribers. It starts right from the subject to and covers the essential elements such as proper marketing message and the language you use to convey your message. Business 2 Community contributor Aastha Sirohi has shared 10 tips... [Read more]

Having a properly planned schedule for your content marketing is very much essential to achieve your goals. Clarity in goal setting and a plan to reach them can help you make your efforts fruitful. Business 2 Community contributor Syed Balkhi has shared three tips to help marketers create their content calendar for the year 2019. On setting realistic... [Read more]

Search Engine Optimization plays a pivotal role in establishing yourself as a bran and lets you reach out to maximum number of customers. In the time of constantly changing search engine algorithms you need to have a strategy that leads you to top spots in the search results. Business 2 Community contributor Sam Saidman has shared ten marketing tips... [Read more]

Clutch has revealed the findings from its survey on search engine marketing. It has some interesting facts on how people perceive our the search engine ads. The following are findings from Clutch survey: 77% of the Internet users are confident they can recognize paid search advertisements 75% expressed that paid search ads make it easier to find information... [Read more]

The new year is here and we need to cope with the changes and challenges that are going to come before us when it comes to marketing. Marketing Land contributor Wendy Almeida has shared 20 expert predictions on what successful marketers will do in 2019. The experts include Aaron Strout, Alexis Sanders, Andy Betts, Andy Taylor, Brittany Page and... [Read more]

Email stands as one of the long lasting marketing tools that has been trusted by every marketer. There has not been much of innovation in email except the way campaigns are treated differently by various marketers. Marketing Land contributor Kyle Henderick has shared five email marketing trends we may expect in 2019. Henderick says, “Below are... [Read more]

Ecommerce is evolving with the new technologies and platforms. Last year saw constant growth in the ecommerce business and we could expect this growth pattern in 2019 too. The Entrepreneur magazine contributor Tiffany Delmore has shared three ecommerce trends that we could expect this year. Delmore says, “No matter how mature your ecommerce presence... [Read more]

Today is the era of video when it comes to branding and marketing. And for creating best performing videos you need to make them appealing. Salma Jafri has published a video featuring Nick Nimmin sharing some useful tips on creating visually appealing videos. Jafri says, “One of the best ways to build a brand that stands out from the crowd is... [Read more]

Video plays a pivotal role from lead generation to increase in sales. If used in correct manner you can get outstanding results with your video marketing strategy. To help marketers create and use the videos for marketing Content Marketing Institute is hosting a webinar on ‘How to Create a 90-Day Video Content Plan’ on Wednesday, January... [Read more]

Your landing page works as the entry point for the prospective customers and provides an opportunity to strengthen your business by improved sales. Sometimes small design mistakes mar the landing page and hinder its performance. Business 2 Community contributor Geoff Ellerby has shared such six landing page mistakes that we should avoid. Talking about... [Read more]

In email marketing it is very important to keep your subscribers interested in what you are circulating to them. An unopened email campaign does not bring out any productive output. AWeber contributor Monica Montesa has shared five secrets to help marketers create email content that helps them effectively engage their audiences. On creating content... [Read more]

Our marketing performances depend upon the technology that we use for building channels of communication with the prospects and customers. From social media sites to the email responders, each of the technology helps us smoothly execute our tasks. The Martech Today contributor Robin Kurzer has shared five Martech predictions for 2019 which could be... [Read more]

Involving your audience and making them pay attention to what you are publishing online is a way to improve the effectiveness of your marketing campaigns and achieve desired output. Marketing Land contributor Rakhi Patel has shared three ways to use personalized data for creating engaging experience for your audience. Patel says, “A successful... [Read more]

To reach out more people and increase your sales you need to build channels that work as your communication loops. Offering free ebooks, hosting webinars and publishing podcasts are some of the ways to enhance your marketing and sales. Marketing Land contributor Lindsey Groepper has shared three marketing tools that can make the sales teams’... [Read more]

Artificial Intelligence (AI) has brought in a better aspect of technology in our lives to make the personalization more personalized and it allows us to deliver a better experience to our customers. A Salesforce article on Marketing Week has analyzed the impacts of AI and presented its real customer benefits. Talking about the customer experience benefits... [Read more]

New year is the time to take resolutions for achieving newer heights in a set time. For enhancing our marketing efforts it is necessary that we set goals and put in our best efforts to achieve them. Content Marketing Institute columnist Joe Pulizzi has shared three marketing success resolutions to help marketers in 2019. On one of the resolutions called... [Read more]

Email stands as one of the most reliable marketing tools and in the coming year too it is here to rule the minds. With a well-planned strategy and authentic content you can make your email marketing campaigns stand out in the crowd. AWeber contributor Liz Willits has shared 117 tools that marketers can use to get more out of their email marketing efforts. Willits... [Read more]

GumGum has published a free ebook titled ‘Seen & Unseen: How Marketers Use Computer Vision’. It reveals brands and publishers’ strategies and struggles behind visual content. The GumGum team says, “For marketers, visual content has quickly become the primary canvas for telling stories and influencing consumers. But this... [Read more]

The ecommerce business picked up new heights in 2018. The ecommerce giants like Amazon and Alibaba were flooded with shoppers. To help you plan your 2019 marketing strategies, AdWeek contributor Lisa Lacy has shared 10 ecommerce trends observed in 2018. Lacy says, “There’s virtually no ecommerce story this year that doesn’t feature Amazon,... [Read more]

AdWeek is hosting a webinar on ‘Increase Marketing Transparency, Speed and Growth’ on Tuesday, January 8 at 1.00 pm EST. The AdWeek team says, “All the marketing data in the world isn’t useful if the people who need to use it can’t view, access, or make sense of it. That’s why quick and seamless data integration and visualization... [Read more]