Choosing right email marketing platform is an essential thing as the success of your email marketing campaigns depend upon the tools that you are using. The Blogging Wizard contributor Adam Connell has shared a list of nine email marketing tools that can help you to strengthen your small business. Connell says, “You need an... [Read more]

The QuickSprout team has published ‘The Beginner’s Guide to HTML’. This free guide covers the basics of HTML and ways to use it effectively. The QuickSprout team says, “What do all of these sites have in common? In one way or another, they all use some form of HTML. That’s why learning basic HTML is such a useful skill. Here’s... [Read more]

Advertising on Amazon could turn out to be a huge benefit for your e-commerce business. The Entrepreneur magazine contributor Timothy P. Seward has shared five Amazon ad settings you should consider to improve your advertising. Seward says, “Here are the most common issues to look for when performing a self-audit on your account. 1.... [Read more]

We first met Liz Tomey in 2006 when we got into online marketing. She was one of our first interview guests. Even then, she was known for her expert training. Now she has released The Pinterest Traffic Takeover Workshop: 5 days of expert Pinterest training. If you have been our subscriber for a while, you will know that Pinterest is currently one of... [Read more]

The Adweek team is hosting a webinar on ‘9 Social Media Metrics That Matter’ on Wednesday, July 10 at 1.00 PM EDT. The Adweek team says, “Social analytics don’t hold much value if you can’t clearly measure ROI. It’s not enough to know what people are saying. You’ve got to be able to put the results in context to ensure... [Read more]

The HubSpot contributor Kristen Baker has published a new guide titled ‘Product Marketing in 2019’. Read this free guide to gain some useful insights on how you can innovate your marketing strategies this year. Citing the importance of product marketing, Baker says, “Product marketing is a critical part of any business’s... [Read more]

To keep your online business growing, you need to develop a set of Internet marketing strategies which includes an array of tools and platforms. Link building is one such thing that you should do effectively to drive more and more traffic to your websites. The MOZ contributor Kelsey Reaves has shared an article highlighting some useful strategies... [Read more]

Google is important to online marketers. There’s no question about it. If your site and the marketing you do for your site bug Google, your sales will suffer. If you play according to Google’s rules, your sales will improve. What does it take to get Google to like your site? More than it did 10 years ago. For one thing, branding and user... [Read more]

The Hanapin Marketing team is hosting a webinar on ‘Investing in Brand Campaigns? Post-Click Experience is Key’ on Thursday, June 27, 2019 at 1.00 pm EST. This webinar will be conducted by Stephanie White will team up with Instapage’s Ginny Tonkin . The Social Media Today team says, “The question is: are branded campaigns worth your... [Read more]

The MOZ team has published a Whiteboard Friday video ‘The Easiest PR-Focused Link Building Tip in the Book ‘ featuring Rand Fishkin. Watch this video to get some useful aid for your link building efforts. The MOZ team says, “Focused on new link acquisition for your clients or company? Link building is always a slog, but Rand... [Read more]

MarketingProfs is hosting a webinar on ‘Using Data & Analytics to Drive ABM Success’ on Thursday, June 27, 2019 at 2.00 pm ET. Attend this webinar to learn how you can improve account-based marketing using data and analytics. The MarketingProfs team says, “In today’s highly competitive B2B marketplace, sales and marketing... [Read more]

Viral traffic, where your website visitors encourage other people to become visitors, is the best kind of traffic for two reasons: 1. It costs you nothing. 2. The invitation comes from a consumer, not a marketer, and typically the "recommender" is known by the ones invited, so they have high credibility, and that brings a high response to the invitation... [Read more]

Ransomware is one of the biggest challenges that the online businesses are facing today. It is a form of malware that enters your computers through malicious code. Ransomware also targets WordPress sites and puts your business at risk. The Marketing Land contributor Sam Bocetta has shared five steps to secure your WordPress website against ransomware. Bocetta... [Read more]

The Duct Tape Marketing team has published a new podcast episode titled ‘The Ins and Outs of Marketing Automation’. In this episode John Jantsch and Jason VandeBoom discuss the importance of marketing automation and personalization. Listen to this podcast to learn the following: How to strike the right balance between automation... [Read more]

The Duct Tape Marketing team has published a new video titled ‘What is Marketing Strategy?’ featuring John Jantsch. In this video Jantsch shares his views on what a marketing strategy is and its importance. Jantsch says, “So much of what is put out there in the name of marketing strategy is simply a bunch of marketing tactics.... [Read more]

X-Wave is the latest video creation software to be available to online marketers. It relies on the power of Artificial Intelligence to let you easily create masterful videos. It works for any niche where video can capture people's attention and get them involved with the product... [Read more]

The Social Media Today contributor Andrew Hutchinson has started an article series aiming at helping the marketers learn about the state of Instagram marketing. The first article is titled ‘The State of Instagram Marketing 2019 – Part 1: Current Use of Instagram by Marketers’. Hutchinson says, “Instagram is the social... [Read more]

The Buffer contributor Heather-Mae Pusztai has published a new podcast episode titled ‘Need a Chatbot Marketing Strategy? Start Here: Beginner’s Guide to Messenger Bots’. Listen to this podcast to learn about Chatbot marketing and implement it. Pusztai says, “When you think of chatbot marketing, what comes to mind? Opinions... [Read more]

Continuous experiments can lead you to improve your email marketing campaigns and its performance. The Duct Tape Marketing founder John Jantsch has shared four experiments to help you improve email marketing. Jantsch says, “Here are some of the elements you can play around with when it comes to your email marketing campaigns (plus a tip... [Read more]

There are at least 17 different methods to earn from your site, and new software called 'WP Auto Commissions' automates putting them to work. This brand new plugin offers 17 different ways you can earn money from your site. There are many affiliate opportunities available to monetize your site, such as Adsense, Amazon, Ebay, Envato, Walmart, BestBuy, Banner Ads, Inline Links, INFO Link Ads, Image ads and many others... [Read more]

Link building is an essential task for getting huge flow of traffic to your websites. Quality backlinks also strengthen the reputation of your brand. The Entrepreneur magazine contributor Syed Balkhi has shared four ways to help you get more backlinks to your websites. Balkhi says, “There are other ways to get more backlinks for your... [Read more]

When it comes to blogging, the first thing that catches the visitors’ attention is your post’s headline. You need be very careful in crafting a headline that tells them what is inside for them. The HubSpot contributor Ryan Scott has published 13 types of blog headlines that can help you to gain more traffic. Scott says, “The... [Read more]

The Adweek team is hosting a webinar on ‘Why Consumer Privacy Matters: The Importance of Strong Data Governance’ on Tuesday, June 25 at 1.00 PM EDT. The Adweek team says, “Join guest speaker Fatemeh Khatibloo, VP and principal analyst at Forrester, Orchid Richardson, VP and managing director of the Data COE at the IAB, and Jordan... [Read more]

The HubSpot contributor Rachel Leist has published a step-by-step guide on writing effective blog posts. This guide is divided into following sections: 1. Understand your audience2. Create your blog domain3. Customize your blog’s theme4. Identify your first blog post’s topic5. Come up with a working title6. Write an intro (and make... [Read more]