A Content Marketing Institute research study revealed that 50-70% of marketing content goes unread. The results show that the content that you produce by putting in several hours of efforts, is not used by people. To make sure that your content goes to right people you should be careful while choosing the channel you are using to spread your content. Smarp... [Read more]

Proper use of hashtags in social media can be fundamental to generating exposure and audience engagement. Hashtags on Twitter allow you to reach more people online who are interested in the products or services you offer. Blogging Wizard’s Kim Lochery has published ‘The Complete Guide To Twitter Hashtags’ to help you rightly employ... [Read more]

A landing page can be your website’s homepage or a standalone page created for a specific campaign, sale, or product. We create effective landing pages to increase conversion rates in order to reach marketing goals. Funnel Overload’s Adam Connel has shared 30 best practices to help you improve your landing page’s conversions. Connel... [Read more]

Paul Counts and his partner, Shreya Banerjee are offering their $1997 training course on successful online marketing (plus a collection of bonuses) for an amazingly low investment, to celebrate Banerjee’s birthday. Yes, they have successfully sold this course at $1997. But today and tomorrow only, they are offering it for less than 2% of that. This... [Read more]

Advertising on LinkedIn helps you to reach out specific groups for promoting your products and services. The biggest advantage this platform offers is – the ability to connect with people who are responsible for making key decisions. Social Media Examiner contributor Justin Kerby has shared four LinkedIn advertising mistakes that you should... [Read more]

The agile marketing strategy uses self-organizing, cross-functional teams doing work in frequent iterations. It helps organizations in focusing team efforts on those aspects that deliver value to the end-customer. MarketingProfs team is hosting a webinar on ‘Agile project management for marketers’ on Thursday, September 19, 2019 at 2.00 pm... [Read more]

Mobile is becoming the mainstream device for enabling people to stay Internet-connected. Today’s feature-rich devices bring new marketing opportunities for marketers. Digital Marketing Depot team is hosting a webinar on ‘ Call Tracking Demystified: Uncovering New Opportunities for Digital Marketers ‘ on Thursday, September 19,... [Read more]

Brett Ingram and Mo Latif have been promoting their new online “software as a service” (SaaS) tool, VideoFXPro for the last 7 days. Their launch period is ending today. This is a powerful creator of hybrid animations (sometimes called “cinemagraphs”). It aims to give you more engagement, clicks, leads & sales. Video is your... [Read more]

We know that its a great idea to publish our ads on Facebook and YouTube as both networks offer a wide reach for promotion of our products. But how much better it could be if we could advertise on both the platforms with single campaign? Social Media Examiner’s Travis Chambers has published a new video to explain this. SME team says, “Are... [Read more]

According to a WordStream study, Google AdWords, on average, gives marketers a 3.7% conversion rate on its search network, more or less, depending on the industry the ad addresses. To improve your conversion rate, you need to polish your ads, and experiment with variations, to make them more appealing to viewers. Of course, that takes time. To... [Read more]

Google has launched Featured Snippets to provide its users with a concise, direct answer to their questions. The snippets present these answers on the search results page, without the users having to click through to a specific result. Rank Ranger’s Mordy Oberstein has published a new ‘The In Search’ podcast on how to use featured... [Read more]

SocIgnitor is an brand new ‘all in one’ tool for: ► Facebook Fan Engagement, ► Lead Generation, ► Marketing and ► Messenger management. It allows you to collect leads directly from Facebook and then send bulk messages to these leads and to all your Facebook Fan Page Members. SocIgnitor is online Software as a Service(SaaS), so you... [Read more]

YouTube video keyword research helps you to find words and phrases that people use to search for video content online. By using the keywords that match with your products and services you can improve your video views. SEM Rush team has published a video on how to conduct keyword research on YouTube featuring Itamar Blauer. Blauer says, “Hello,... [Read more]

Search Engine Journal team has published a new e-book titled ‘A Complete Guide to Holiday Marketing’. This e-book teaches you how to use SEO, PPC, email, social media and content to deliver an engaging and personalized to your customers. SEJ team says, “Search Engine Journal’s ebook, A Complete Guide to Holiday Marketing,... [Read more]

Liz Murphy, Director of Web & Interactive Content at IMPACT has published a new tutorial on ‘How to create a content style guide’. You can take this tutorial to learn: What a content style guide is and why your brand needs one.How to run a content style guide workshop with your team.How to write an effective content style guide... [Read more]

Lazy Affiliate Method is a complete Done-For-You Affiliate Marketing System. Fahey provides the templates, squeeze pages, thank you pages, email copy, the offers and everything any beginner or seasoned affiliate needs to start banking passive commission without doing difficult work. This new edition of proven software brings in sales on complete autopilot... [Read more]

A well-planned content management system (CMS) helps you to create and manage digital content. Marketers use CMS for enterprise content management (ECM) and web content management (WCM). Search Engine Journal team is hosting a webinar on ‘Top 10 CMS features to increase traffic & revenue from mobile, schemas, voice, and direct answers’... [Read more]

According to a Target Marketing research study, 52% of marketers work overtime to learn the basics of project management for marketing to get ahead of their work. So it is important to acquire project management skills in the early stage of your career. To help you cultivate the marketing project management skills, Target Marketing team is hosting... [Read more]

Quality content is the most important thing to achieve higher search engine rankings. SEO-friendly content is important to satisfy Google algorithm requirements as it looks for important words at particular places on your web pages or blog posts. Forbes contributor Evan Varsamis has shared five tips to help you create SEO-friendly content... [Read more]

There's nothing like a video to capture buyer attention. Brett Ingram and Mo Latif have just released software, called VideoFXPro, that creates hybrid animated videos at the drop of a hat. This new automated software can generate complete videos in seconds. You can use the videos to instantly spice up your social media, blogs, sites and offer pages... [Read more]

According to a Content Marketing Institute research study, 42% of B2B marketers say they’re effective at content marketing. Another study by eMarketer has revealed that 60% of marketers create at least one piece of content each day which helps them to achieve success in marketing. Content Marketing Institute is hosting a webinar on ‘The secret... [Read more]

Facebook and Instagram are testing new shopping features for improving the ecommerce experience on their respective platforms. Social Media Examiner’s Grace Duffy has published a new podcast episode ‘New Facebook and Instagram shopping ads’ featuring Amanda Robinson. Duffy says, “Welcome to this week’s edition of the... [Read more]

Online marketing metrics help you to analyze effectiveness of your ad and marketing campaigns. Some of these metrics are key performance indicators (KPI’s) used by marketing teams to demonstrate the effectiveness of campaigns across all marketing channels. Socialbakers contributor Jacob Porteous has shared a list of 10 social media metrics... [Read more]

We write a lot of content at IM NewsWatch, over 30 articles per day. It isn't easy. Even this ad, as short as it is, will take close to an hour to get right: ► We research ► We review what we find ► We write a description of the product offered. ► We polish our wording, trying to get it just right (i.e., make it both clear and persuasive.) In a sense, we don't do this work by ourselves; those who have gone before help us. We often use phrases from the original ad or the article we are curating. We don't "reinvent the wheel... [Read more]

To create and publish better performing ads on Facebook, apart from reviewing your own ads, you need to find out what is unique about the ads posted by your competitors. Buffer contributor Heather-Mae Pusztai has published new ‘The Science of Social’ podcast episode ‘Inside the Facebook ads of your competitors’ to help you... [Read more]

Online marketplaces facilitate shopping from many different sources on a single platform. With the entry of Google into this domain, we could assume the kind of prospects available in near future. Hanapin Marketing is hosting a webinar on ‘Predictions for online marketplaces in 2020’ on Thursday, September 26 at 1:00 pm EST. This webinar will... [Read more]

Marketing automation can transform the way you do business. It helps in several ways. For example, it reduces staff requirements, increases revenue, improves customer targeting, increases customer life-span and cross-selling etc. The Digital Marketing Depot is hosting a webinar on ‘Best practices for implementing & optimizing marketing automation... [Read more]