Your website’s landing page is aimed at welcoming your visitors and presenting with the best of your offers so that you can convert them into customers. AWeber contributor Chandal Nolasco da Silva has shared 10 steps to help you create landing pages that convert more. Silva says, “There is no one-size-fits-all template for high-converting... [Read more]

The AdWeek team is hosting a webinar on ‘The Front Line of Customer Experience: How Customer Care Has Evolved Into a True Marketing Catalyst’ on Tuesday, February 19, 2019 at 1.00 pm EST. The DMD team says, “In this webinar, Mautic VP of Marketing, Katie Staveley will provide an overview of the company’s Open Marketing Cloud, a... [Read more]

The MarketingSherpa contributor Daniel Burstein has published a new podcast titled ‘What do you lead with?’. Burstein says, “Customer attention is a scarce resource. There is only space for one headline in the print ad, only a set amount of characters in a paid search ad, only six seconds that will be the opening six seconds of... [Read more]

If you are an affiliate marketer, are you having one of these problems (most affiliates are): • Are you struggling to even get started? • Do your affiliate requests never get approved? • Do you waste your traffic because you’re only building the seller’s list – not your own? • Do the products you promote simply not... [Read more]

Email marketing platform AWber’s Liz Willits has shared five strategies to improve your email marketing performance. Willits says, “Automation features allow you to give each subscriber the content, information, or products they need when they need it most. It personalizes their experience at all areas of the funnel. And once it’s... [Read more]

A strong sales plan helps you prepare and execute your marketing strategies. You can achieve desired sales only if you can learn from your previous experiences and marketing case studies. HubSpot team has published a guide titled ‘How to Create a Sales Plan’ along with free templates. This free guide covers the following components: Mission... [Read more]

Video is an important tool when it comes to marketing and promotion. With the rise of multiple social media sites, the reach of video has extended to more and more people. YouTube has been one of the most favorite sites of all video publishers. HubSpot contributor Clifford Chi has shared 51 YouTube stats for the video marketers to use in 2019.... [Read more]

Here’s something to look into if you are any one of these: • An affiliate marketer, • A product creator or publisher, • A marketing director, • An entrepreneur, • An ecom seller, • Any marketer who depends on email marketing Then check out 5X Strategy You have probably noticed that email marketing has become noticeably less... [Read more]

Email is the most cost effective and widely used marketing tool. Continuous improvement in your email marketing strategies can help you get more from your email campaigns. Copyblogger team has published a free ebook called ‘ Email Marketing How to Push Send and Grow Your Business’ which aims at helping marketers improve their email... [Read more]

AdWeek is hosting a webinar on ‘Brand Advertisers, How Tight Are Your Briefs? Upgrade Your Agency Management Practices’ on Thursday, February 14 at 1.00 pm EST. The AdWeek team says, “Trying to do more marketing with less budget this year? You’re not alone in trying to drive savings when working with agency partners. But... [Read more]

Google has released a free online course called ‘Win on Mobile’. This conversion rate optimization course teaches best practices around how to win on mobile, aimed at stakeholders, creative teams, analytics teams and developers. This 14-module course is divided into two sections: 1. why mobile is important; and 2. how to fix mobile.... [Read more]

Now, you can create high impact voice-overs for your sales videos, explainer videos, affiliate review videos, and more, using voices supplied by Amazon, including the voice used for Amazon Alexa. Amazon calls this voice service Amazon Polly. It can be used to generate high impact voice-overs for your sales videos, explainer videos, affiliate review videos... [Read more]

The Digital Marketing Depot is hosting a webinar on ‘The New 5Ps of Marketing’ on Thursday, February 14, 2019 at 1.00 pm EST. The DMD team says, “Do you remember the 5Ps of Marketing? Product, Place, People, Price and Promotion? For most of us in digital marketing, these may feel more than a little outdated. During this era of... [Read more]

The Search Engine Journal team is hosting a webinar on ‘How to Develop an Effective PPC Strategy to Create Profitable Campaigns’ on Wednesday, February 27, 2019 at 2.00 pm ET. The SEJ team says, “Join this sponsored webinar and discover how to develop a sustainable PPC campaign that not only boosts your traffic, but also pays for itself... [Read more]

A well designed website helps you attract more visitors and convert them into customers. The flat and statics sites do not perform as good as the dynamically designed websites. The Search Engine Journal team has published an article highlighting some useful tips from Google’s John Mueller on the best site structure. Roger Montti says, “In... [Read more]

If you are looking for the quickest, easiest way to get YouTube traffic, take a hard look at Traffic Jeet 4. Way back in 2013, we invested in the original version of Traffic Jeet. Now, five years later, Cyril Gupta has just released the 4th, new and improved, version of this traffic building software... [Read more]

The MarketingProfs team is hosting a webinar on ‘Using AI for Personalized Marketing at Scale’ on Wednesday, February 27, 2019 at 2.00 pm ET. The MarketingProfs team says, “In today’s busy world, it’s getting increasingly difficult for companies to grab the attention of their target audiences. Marketing automation brings... [Read more]

Instagram, with its 500 million user base, presents a strong opportunity to reach out a huge mass online. With right strategies you can improve your engagement on Instagram and get better results. Social Media Examiner contributor Brit McGinnis has shared three ways to help you improve Instagram engagement. McGinnis says, “Despite what... [Read more]

As data has become the heart of all our marketing and branding efforts, we need to be cautious in its handling. Also the customers’ trust depends on how protectively we treat their data. The Marketing Land contributor Sam Bocetta has shared three ways teamwork can help you protect the data. Bocetta says, “A recent report by Forbes... [Read more]

WP Affiliate Machine has just been released by Ankur Shulka. If you want to build a site that earns money through affiliate marketing and if you are not a programmer, start with WordPress. It is the tool for non-specialists who need to build a website. It is growing more and more common daily. In fact, about one-third of the websites in the world are built on WordPress.... [Read more]

The Salesforce team has published a new report titled ‘Digital Advertising 2020’. It reveals some important advertising trends we may face in the coming year. According to the Salesforce team, this report offers insights into a new era of advertising and media buying. ... [Read more]

In the modern “gig economy”, freelancers play an important role. Working on a project basis, rather than in a permanent job, they can work on many different (and diverse) projects in a year. This has benefits both for the freelancer and for the people who hire them. The freelancers get to set their own pay scales and their own hours... [Read more]

The MarketingProfs team is hosting a webinar on ‘Using Conversational Marketing to Reel in More Leads’ on Thursday, February 21, 2019 at 2.00 pm ET. The MarketingProfs team says, “Engaging with your site visitors while they’re actively considering your product is an opportunity you can’t miss. But prospects are like snowflakes:... [Read more]