To make a mark of your brand online you need to authentically influence people online and make them realize how your product or service can make a difference for them. Entrepreneur contributor Peter Daisyme has shared three ways to help marketers persuade more people using data. Daisyme says, “Develop a plan to better use your data for some old-fashioned... [Read more]

Buffer columnist Brian Peters has published a new podcast featuring thirteen social media experts offering their marketing advice. The social media experts are Pat Flynn, James Scherer, Sunny Lenarduzzi, Donna Moritz, Gary Vaynerchuk and others. Talking about this podcast, Peters says, “When in doubt about your marketing strategy, turn to... [Read more]

Search Engine Marketing is the best way to promote your product to the Internet users. And when you want a great flow of traffic and leads you have to pursue Google. By keeping a pace with the algorithms with the help of unique content you can get most out of your SEO efforts. Entrepreneur contributor Imran Tariq has shared six tips to help marketers... [Read more]

When you are in a competitive market, it pays to know what your competitors are doing and how it compares with your own marketing. Richard Fairbairn has just released software that will help you do exactly that. Everything we need to know about your titors is publicly available. The trick is to find the time to dig out the information. Richard Fairbairn... [Read more]

Instagram, with its 1 billion monthly active users is one of the hot favourite marketing tools. With newer tools like Stories, marketers get great opportunities to connect with wide audience here. You too might have done well on Instagram by now. With an intention to help marketers use Instagram in a better manner, Entrepreneur contributor Hugh Stephens... [Read more]

This year was predicted to be a game changer in terms of Internet technologies and their impact on the marketing and promotions. HubSpot columnist Amanda Zantal-Wiener has posted a brief on five major trends of 2018 and what happened to them. She has covered 5G, AI, Robotics, Voice an AR. Talking about AI, Amanda says, “If we had to identify... [Read more]

Enhancing our knowledge is one of the ways to keep ourselves abreast of what is happening in the marketing domain. Podcasts offer us a treasure of tips and tricks to lead our marketing efforts in the right directions. HubSpot columnist Aja Frost has listed 19 podcasts that can help you win at sales and marketing. Frost says, “After a long day... [Read more]

Viral marketing is the long-sought goal of online marketers, where new buyers visit your offer without the marketer having to continue to pump money into ads. ViraLightning software, developed by Bryan Winters, can turn a simple affiliate marketing campaign into a viral campaign that spreads due to the excitement of the buyers and potential buyers.... [Read more]

In the era of multichannel approach to marketing, we need to utilize various platforms to enhance our sales. Omnichannel approach leads us to use a cross-channel content strategy for improving their user experience. ReadWrite contributor Reuben Yonatan has shared five ways omnichannel approach to marketing helps us improve customer experience. On... [Read more]

Social media platforms have become an integral part of our marketing strategies as they offer us a wide audience to reach out and convert them into customers. ReadWrite contributor Jin Markov has shared nine tips to help marketers improve their social media marketing efforts. On using original content for achieving better social media marketing results,... [Read more]

The Business 2 Community team is hosting a webinar on ‘Optimizing Customer Engagement with User Intent’ on Tuesday, December 18 at 2 pm ET. The Business 2 Community team says, “Traditionally, customer engagement has been driven by using segmentation to group users based on past and static behaviors, and goal-driven actions. Key Takeaways Key... [Read more]

For years, Livecaster has been the only livecasting app in our market that can schedule livecasting of pre-recorded videos on Facebook Pages & Profiles.... [Read more]

AdWeek is hosting a webinar on ‘Trust Your Gut and Validate with Data: How Smithfield Foods Uses Unified Marketing Measurement’ on Tuesday, December 18 at 1.00 pm EST. [Read more]  [Read more]

eMarketer is hosting a webinar on ‘Intuit’s Playbook for Delivering Winning Digital Experiences’ on Tuesday, December 18 at 1.00 pm EST. The eMarketer team says, “The practice of A/B testing has given marketers the ability to quickly validate new ideas in market. Today, it’s the teams who are bullish on the future of “test and... [Read more]

MarketingProfs is hosting a webinar on ‘How to Transform Event Attendees Into Hot Leads’ on Tuesday, December 18 at 2.00 pm ET. The MarketingProfs team says, “Even if they aren’t talking to you, your attendees are trying to tell you something. They’re leaving digital breadcrumbs everywhere they go—before, during, and... [Read more]

Mike Filsaime and John Cornetta both are experienced product developers;just launched GrooveKart. This new shopping cart software can help you build your online store and then run the store while saving big bucks compared with other shopping carts, such as Volusion, Magento or Square (or even Shopify.) It is priced for small businesses... [Read more]

Quality content is one of the most precious things that you can sell online today and earn good ROI. In marketing domain educational content in the form of online course can do wonders. Entrepreneur contributor Eric Siu has posted an interview with Joel Erway where Erway talks about how he made eight figures from selling online courses. Siu says, “Erway... [Read more]

Bing has announced the launch of Clarity, a new analytics tool aimed at helping users visualize user interactions for offering better user experience. Clarity will allow them to optimize conversion, engagement and retention. Clarity will help the users in detecting the malware on Bing and improving engagement. On how Clarity can help you improve your... [Read more]

Alberto Medina, AMP and WordPress Developer Advocate at Google has announced the launch of official AMP plugin for WordPress. This AMP WordPress plugin provides essential tools and functionality for AMP content creation to the WordPress users. In future this plugin will help bloggers to offer a seamless AMP experience to their visitors. Talking about... [Read more]

XMarketer Suite bills itself as the world's first AI based video and voice call platform. Their launch week is almost over, but if you hurry, you can get it for a one-time price, rather than a renewable subscription.... [Read more]

“Hey Siri,” “Alexa!” and “Okay, Google” which were once some kind of amazement, have become a part of several people’s lives today. The voice technology has changed the way we access information today. A HubSpot report has analyzed the present use of voice search and has tried to put together some statistics... [Read more]

Innovation and creativity are two elements that can help you make your marketing more engaging and rewarding. When it comes to email marketing what you need is well-designed template and a unique offer. To help you with these two elements, HubSpot columnist Lindsay Kolowich has shared 13 email newsletter templates that you can download. Kolowich says,... [Read more]

MOZ columnist Will Critchlow has published a video of an interview with John Mueller at SearchLove London. In this video Muller has shared some useful tips on domain authority. Critchlow says, “When you’ve got one of Google’s most helpful and empathetic voices willing to answer your most pressing SEO questions, what do you ask?... [Read more]