Optimum use of social media marketing platforms can help you in reaching out to more people online and expand your business. The leading social networks like Facebook, Instagram and Snapchat present a promising opportunity for the businesses to promote their business. To help marketers understand the importance of a strong social marketing plan,... [Read more]

Regular creation of content is important to keep your audience engaged. At the same time it is a big challenge to create and publish fresh content on the web. But by identifying the techniques to improve your content creation process you can deal with this challenge. The Convince & Convert’s Jay Baer has shared four ways you can improve... [Read more]

Creativity is an essential skill if you want to flourish your business by acquiring more and more customers and improving sales. You can give an edge to your marketing efforts by putting creativity at work. The Inc. team has shared seven creative business podcasts to help you become more creative in your business. Talking about the podcasts,... [Read more]

Instazign Pro is a new graphics intelligent designer. The creators, Brett Ingram and Mo Latif, say it can cut both the the time required to develop graphics and expense by up to 98%. “Artificial Intelligence” (AI) is a trending concept in marketing today. It makes software easier to use; the software has been designed to do a lot of the... [Read more]

By providing a secure browsing experience you can offer a great surfing experience to your visitors. The research statistics say that 82% people do not visit websites that do not have a secure certificate. Quick Sprout team has shared an article on why your website needs HTTPS. Talking about the benefits of the HTTPS, Quick Sprout team says,... [Read more]

Understanding customer psychology is a way to discover what they want. By cultivating a deeper insight into the thought process of your prospects and customers you can create a chance to improve your marketing ROI. To help you put human psychology at work in marketing, the Adweek team is hosting a webinar on ‘7 Psychological triggers every... [Read more]

If you want to achieve email marketing success, you need to have the tools that tell you about the performance of your different marketing campaigns. For creating strong email marketing campaigns you need to keep close watch on your email subject lines as they give a glimpse of your email. AWeber contributor Liz Willits has shared a useful statistics... [Read more]

As you know, 'Botstar' was released yesterday. It has proven to be a popular tool. Over 500 have been sold. Chat marketing is one of the biggest marketing opportunities of the next few years, but hardly any businesses are using chat automation to reach and connect with their customers. Millions of people already use Messenger everyday, so it’s important to leverage that audience to drive more traffic, leads and sales... [Read more]

Topic clusters help you to organize and present your blog content to the visitors. The clusters contain the topic and sub topics of your blog for informing your audience what you have to offer them and secondly, to persuade the search engines. es While using topic clusters you interlink your pages in a way that signals to search engines about your... [Read more]

Video is an important tool which can accelerate your brand popularity. At every level of your business journey you can deploy YouTube content to achieve better sales. The Content Marketing Institute team is hosting a webinar on ‘How to develop a loyal YouTube audience’ on Wednesday, August 7, 2019 at 2.00 pm EDT. The CMI team says,... [Read more]

Decision making is a very important element in achieving organizational success. Right decision making ability helps you to create a clear path to put in your efforts in the right directions. Harvard Business Review contributor Mike Erwin has shared six reasons why people make bad decisions. You should read Erwin’s article if you are seeking... [Read more]

YouTube is now the world’s most powerful site to connect with your market, whatever your niche. Why? It’s the world’s largest social site, way ahead of Facebook. Besides that, it is the world’s 2nd largest search engine, right after King Google. Because of its power, you would be wise to use YouTube marketing to promote your products. Get it right, and your business can boom... [Read more]

The Exposure Ninja team has published a new podcast episode titled ‘Lessons learned from the world’s most successful email marketers’ featuring Liz Willits. Stacey Overton says, “Liz recently conducted an INSANE study which analysed 1,000 emails from the top 100 email marketers in the world right now, in order to try and... [Read more]

The Marketing Land contributor George Nguyen has published a guide to podcast advertising. This guide offers basics to advanced-level tips on venturing into podcast advertising. Nguyen says, “Here are some crucial factors and pointers to get the most out of your podcast ad campaigns. Benefits and drawbacks of podcast advertising Benefits. “We... [Read more]

Customizing your content according to the needs and interests of your audience is a quicker way to achieve success. In content marketing segmentation is such a strategy that can help you to achieve better results. The Target Marketing contributor Andrew Schulkind has shared an article on using segmentation to improve content marketing. Schulkind... [Read more]

Generating traffic for your website isn't as hard as you might think, once you have the keys to the process. New Traffic Treasury' was just released. It provides a solid, systematic action plan to consistently generate highly targeted traffic. Follow the plan in 'New Traffic Treasury', and you may never again have to have to piece the traffic puzzle together. No more traffic silver bullets for you... [Read more]

An effective sales and marketing strategy serves as a link between your goal setting and efforts. It helps you to transform your business online. The Target Marketing contributor Lauren Ackerman has shared an article on building a sales and marketing strategy using 5 Cs. Ackerman says, “Let’s start with a big, uppercase C that underpins... [Read more]

Content creation and marketing are creative jobs where you have to think about new ways to create more opportunities with innovative and interesting content. The Content Marketing Institute contributor Ann Gynn has shared 30 ways content marketers waste their precious time. Gynn says, “We asked the speakers at Content Marketing World to... [Read more]

The Content Marketing Institute team has shared a video titled ‘Content strategy & SEO for lead generation’ featuring Andy Crestodina. The CMI team says, “Your content and your website are a bridge between a Google search results page and your website thank-you page. In this clip from Content Marketing World 2018, Andy Crestodina,... [Read more]

ProfitEagle, just released by the Tom Yevsikov team is designed to do two things, simultaneously, and do them both well: a. Build your mailing list b. Earn income for you while it builds your list. Here are the advantage of this new system: ► There are no monthly fees for using the system ► There is a single dashboard for everything you do while using the system... [Read more]

The Ezoic Inc. team has published a new podcast episode titled ‘Facebook’s ‘Like’ button a GDPR risk and more’. Ezoic team says, “Tyler and Whitney discuss how Facebook’s ‘Like’ button is a GDPR risk to host websites, trends toward one-question surveys vs. traditional engagement metrics, and how Hearst is building... [Read more]

To achieve content marketing success you need to enhance its reach to more and more people and make sure that they read it. The Copyblogger contributor Pamela Wilson has shared eight simple ways to make people read your content. Wilson says, “It just takes a few minutes to turn an overwhelming mass of text into a post that engages the... [Read more]

The Searchmetrics contributor Jordan Koene has published a new podcast episode titled ‘Producing holiday content that performs’ featuring Tyson Stockton. Listen to this podcast episode to discover the following: When to start working on holiday content productionHow to work around your cross-functional partners’ timelinesPrioritization... [Read more]

The Search Engine Land team has published a video on ‘Importance of internal linking and video SEO’ featuring IBM’s SEO expert Tanu Javeri. Barry Schwartz says, “I had the opportunity to sit down and chat SEO with the Senior Global SEO Strategist at IBM, Tanu Javeri. In our video interview we discussed how small changes... [Read more]

The MOZ team has published a new Whiteboard Friday video ‘Programming for SEOs ‘ featuring Paul Shapiro. Watch this video to learn some useful ways to improve your SEO efforts. The MOZ team says, “Maybe it’s crossed your mind once or twice before: You know, this would be a lot easier if I just knew how to program. But... [Read more]

To improve your pay-per-click ads you need to strategically publish them. The ad content needs to be reflective so that the viewers click and visit your website. The Search Engine Journal contributor Navah Hopkins has shared 10 tips to make more from your local PPC ad. Hopkins says, “Here are my top 10 ways to win at local PPC. 1. Claim... [Read more]

Snapchat has launched Instant Create, a new ad creation tool for the platform. It allows users to create their ads in three easy steps. The Snapchat team says, “Today we’re excited to introduce Instant Create, an easy way for advertisers to create ads in three simple steps. Just select your objective (increase web visits, app installs,... [Read more]

The content marketing domain is undergoing several changes and it has become an integral part of promotions with the help of various tools. The MarketingProfs contributor Heather O. has shared an article which offers some useful tips on improving content marketing. Heather says, “To effectively drive ROI, companies should first and foremost... [Read more]