Consistency matters the most in email marketing. To stay in touch with your customers and persuade them to take a decision, you should be writing them regularly. To help you catch the attention of your email subscribers, Target Marketing’s Kenna Hilburn has shared a three-step process to create an email welcome series. Hilburn says,... [Read more]

Target Marketing’s D. Eadward Tree has published an article highlighting Gmail’s message to newsletter publishers on removing inactive subscribers. Eadward says, “Email services have long tended to punish newsletters that are sent to large numbers of “spam traps” — AKA abandoned email addresses — sometimes shunting them... [Read more]

WordPress is one of the most popular blogging platform. Almost 35% of publishers use it for maintaining their blogs. Different plugins offer a dynamic functionality to the WordPress. Search Engine Journal’s Matt Southern has shared an article highlighting eight popular WordPress plugins that are currently being exploited by hackers. Southern... [Read more]

TikTok has stirred up a revival of short video clips. The social network’s growth is seen as a new opportunity for marketers. According to a Mediakix survey, TikTok has surpassed Facebook, Instagram, Messenger, and Snapchat in Q3 2019 App Store and Google Play installs. eMarketer has published a new podcast episode ‘Is TikTok... [Read more]

Winning your customers’ trust is the most important thing you could do to grow your business. You can make sales by persuading them in different ways but their trust should be your ultimate goal. Entrepreneur magazine contributor Jason Feifer has shared some useful strategies to win your customers’ trust and prosper. Feifer says,... [Read more]

A successful search engine optimization (SEO) strategy enables you to gain more exposure in search engine results and improve your website traffic. Target Marketing’s Andrew Schulkind has shared three steps to help you achieve SEO success. Schulkind says, “Google’s algorithm updates may be incremental, but the effect on SEO... [Read more]

Impact contributor Kathleen Booth has published latest Inbound Success podcast episode. Listen to this episode ‘Handwritten notes can drive better inbound marketing results’ featuring David Wachs to discover new tactics to improve inbound marketing. Booth says, “heck out the episode to hear exactly how Handwrytten works... [Read more]

Marketing Week team has published a new podcast episode ‘Why marketing needs to seize the moment to reclaim its confidence’ featuring Molly Fleming, Charlotte Rogers and Matt Barker. MW team says, “In this month’s edition of the Marketing Week Explores podcast, hosted by reporter Molly Fleming, acting features editor Charlotte... [Read more]

Link building is an important technique to improve your SEO rankings and get more web traffic. Search Engine Journal team has published a new guide called ‘Link Building Guide: How to Acquire & Earn Links That Boost Your SEO’ to help you build more links. SEJ team says, “Forget about those old-fashioned (and ineffective)... [Read more]

Synchronization between your sales and marketing teams can help your business to achieve desired targets. According to the Aberdeen Group, 74% of best-in-class organizations have a strong relationship between sales and marketing. But achieving that alignment can be extremely difficult. MarketingProfs is hosting a webinar on ‘Four Ways... [Read more]

Video is a proven tool that brings great impact in your marketing performance. With video content having persuasive message you can create desired impact among your audience. MarketingProfs is hosting a webinar on ‘Four Ways to Align Sales and Marketing in 2020’ on Thursday, March 26, 2020 at 2.00 pm ET. MarketingProfs team says,... [Read more]

Dynamic elements can help you to improve your video marketing performance. Impact’s latest podcast episode ‘Amplify your video content with social ads’ suggests the addition of social ads in the video content. Myriah Anderson says, “If you’re outsourcing your paid media efforts currently, this episode is packed... [Read more]

Effective keyword research helps you to create content your audience is interested in and achieve desired results. Impact team has published a new guide called ‘How to Do Keyword Research’. Impact team says, “Keyword research was once a relatively simple endeavor where we focused on long-tail keywords and just produced a... [Read more]

Search Engine Journal contributor Danny Goodwin has published a new podcast episode ‘Affiliate Marketing Trends, Crazy PR Stunts & Dropping F-Bombs’ featuring Adam Reimer. Goodwin says, “Listen to this episode of the Search Engine Journal Show as Adam and I talk about affiliate marketing, crazy PR stunts, and more (with... [Read more]

To strengthen your link building efforts you need to continuously monitor the tactics that perform well. Impact contributor Melanie Moore has shared five link building strategies that can help you to drive better results in 2020. Moore says, “As marketers, you can gain some really valuable insight into what is working by looking at... [Read more]

Remarketing refers to the process of serving targeted ads to people who have already visited or taken action on your website. Search Engine Journal contributor Tim Jensen has shared eight types of remarketing tasks you can implement. Jensen says, “Here are eight types of remarketing you should be considering for your campaigns. 1. Pricing... [Read more]

Customer is the king. So you need to treat them well. By retaining your customers for a longer period you can continue to grow your business. Business 2 Community team is hosting a webinar ‘How to Boost Retention and Monetization with Customer Engagement’ on Wednesday, March 11 at 2.00 pm ET. B2C team says, “Customer acquisition... [Read more]

A well-planned social media marketing strategy is required to achieve success in your business. By evaluating the performance of your social media efforts you can continue to improve your strategy. Yoast contributor Henneke Beers has shared an article highlighting the ways to measure your social media marketing efforts with UTM tags. Beers... [Read more]

Artificial intelligence (AI) technology enables you to automate your tasks and speed up the business. It also enables you to deliver a personalized marketing experience. Business 2 Community team is hosting a webinar ‘How AI Can Find Opportunities and Shorten Your Sales Cycles’ on Thursday, March 5, 2020 at 2.00 pm ET. B2C team says,... [Read more]

Google Data Studio enables you to turn your data into eye-catching visuals and easy-to-read reports. Using Data Studio you can gain better insights and improve marketing. Content Marketing Institute contributor Fatmir Hyseni has shared three steps to use Google Data Studio for visualizing your data. Hyseni says, “Whether you’re reaching... [Read more]