Strategies to Utilize Marketing Automation Tools - IM NewsWatch, February 7, 2023

February 7th, 2023 at 5:57 am EDT


 

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10 Ways to Improve Facebook Engagement

Facebook engagement is any action someone takes on your Facebook Page or one of your posts. Likes, comments and shares reflect the level of engagement on Facebook. HubSpot contributor Erica Santiago has published an article featuring 10 ways to improve your Facebook engagement. She says, “If you’re a page admin, you can track Facebook engagement... [Read more]

AI Writer and AI Design Tools for Marketers [Podcast]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘AI Writer and AI Design Tools for Marketers’ featuring Paul Roetzer. The SME team says, “Curious about using AI in your work? Wondering how AI can enhance and improve your content creation? Discover AI tools to help marketers design images... [Read more]

Unlock Authentic Connections by Building a Community [Video]

Content Marketing Institute has published a new #CMWorld 2022 video ‘Unlock Authentic Connections by Building a Community’ featuring Kristin Twiford. The CMI team says, “This is a a clip from Kristin Twiford’s session at CMWorld 2022 called: How we unlocked authentic connections by building a community — and why you should,... [Read more]

How to Build a Scalable Business #ad

New Content Sparks course is available at a discount for 24 hours. Click the graphic to get the whole story.  [Read more]

Five Strategies to Utilize Marketing Automation Tools

Marketing automation can help you boost the productivity of your business. Efficient marketing automation tools can help you improve targeting and segmentation. Digital Marketing Institute contributor Dan Hughes has published an article featuring useful marketing automation tools and how to use them. He says, “Here are a few of the best digital... [Read more]

Reminder- Enterprise SEO: 7 Use Cases To Level-Up Website Optimization With Website Intelligence, February 8 [Webinar]

This is a reminder for the Search Engine Journal webinar to be held on February 8, 2023. Search Engine Journal is hosting a webinar ‘Enterprise SEO: 7 Use Cases To Level-Up Website Optimization With Website Intelligence’ on Wednesday, February 8, 2023, at 2.00 pm ET. The SEJ team says, “Join our upcoming webinar and get access to... [Read more]

Drive Performance With These 4 Disciplines for SEO Teams, February 16 [Webinar]

Digital Marketing Depot is hosting a webinar ‘Drive Performance With These 4 Disciplines for SEO Teams’ on Thursday, February 16, 2023, at 1.00 EDT. The DMD team says, “In this webinar, Craig Bradford, COO of SearchPilot, will show you how to set and achieve better goals using the 4 Disciplines of Execution (4DX) framework. In it,... [Read more]

Sendiio: AI Autoresponder for Email, Text, Facebook Messenger #ad

Sendiio 3.0 was just released and is at launch pricing through Feb 12, 2023. Its claim to fame, according to Joshua Zamora, the creator, is that it’s the 1st and only autoresponder that combines real artificial intelligence with the power of email, text, and Facebook Messenger marketing under one central dashboard. Sendiio has been around since... [Read more]

Reminder- Building a Better Content Machine: 5 Fundamental Steps, February 8 [Webinar]

This is a reminder for the CMI webinar to be held on February 8, 2023. Content Marketing Institute is hosting a webinar ‘Building a Better Content Machine: 5 Fundamental Steps’ on Wednesday, February 8, 2023, at 2.00 pm PST. The CMI team says, “Join CMI and a team of content operation luminaries as we discuss a hands-on approach... [Read more]

Reminder- 2023 Martech Strategies: Turning Trends Into Actions, February 8 [Webinar]

This is a reminder for the eMarketer webinar to be held on February 8, 2023. eMarketer is hosting a webinar ‘2023 Martech Strategies: Turning Trends Into Actions’ on Wednesday, February 8, 2023, at 2.00 pm ET. The eMarketer team says, “Join us for a live Tech-Talk Webinar, presented by Redpoint Global. Our guests will share how to... [Read more]

Neil Patel Shares Three Ways to Boost Conversions [Video]

Conversion rate optimization is the process of increasing the percentage of conversions from a website or mobile app. In his latest video, Neil Patel has shared three easy ways to boost your conversions. Neil Patel’s Blog  [Read more]

AI Clone: YouTube shorts are now monetizable #ad

It will create videos of people speaking your message. Here's one he created of himself using this new tool. Remember this is not live; it's AI-generated. So you can clone yourself and have your virtual self speak all your sales messages and training messages. etc. If you wanted to, you could even use it to ask someone to marry you... [Read more]

Identity & Custom User Experiences – How ID Helps Convert [Podcast]

Search Engine Journal has published a new episode of the Search Engine Journal Show podcast ‘Identity & Custom User Experiences – How ID Helps Convert’ featuring Nancy Marzouk. Loren Baker says, “Savvy digital marketers leverage user identification to create genuinely custom experiences for their customers because identity is... [Read more]

5 Ways To Combine SEO & SEM For More Effective Marketing ROI, February 22 [Webinar]

As a marketer facing economic uncertainty, it’s more important than ever to rethink your company’s digital strategy. Search Engine Journal is hosting a webinar ‘5 Ways To Combine SEO & SEM For More Effective Marketing ROI’ on Wednesday, February 22, 2023, at 2.00 pm ET. The SEJ team says, “Join this webinar to find out why... [Read more]

Email Marketing: An In-Depth Guide [Guide]

Search Engine Journal has published ‘Email Marketing: An In-Depth Guide’ explaining email marketing and how to succeed at it. Brian Fredrick says, “If the eye-popping $36:1 ROI stat wasn’t enough to convince you to take the plunge, here are some other key reasons you should use email marketing to promote your business: Email marketing... [Read more]

Rewardsly 2.0 loyalty/ rewards/ gift card small business software #ad

Rewardsly 2.0 is arguably the best mobile loyalty card and gift card systems creator ever released suitable for small businesses..... [Read more]

Agile Marketing for Creative Teams: A Fresh Approach to Better Workflow, February 29 [Webinar]

When every step of the creative process depends on what comes before it, one missed deadline can derail your entire project’s timeline. Adweek is hosting a webinar ‘Agile Marketing for Creative Teams: A Fresh Approach to Better Workflow’ on Tuesday, February 28, 2023, at 1.00 pm EST. The Adweek team says, “If creatives own only their... [Read more]

Is Twitter Still a Thing for Content Marketers in 2023? [Answered]

Social media platforms play a pivotal role in the growth of content marketing. Facebook and Twitter weigh high when it comes to promoting your content. Content Marketing Institute contributor Ann Gynn has published an article how Twitter fares when it comes to content marketing in 2023. She says, “The world survived the first three months of Elon... [Read more]

Harnessing the Power of Feedback [MOZ Video]

MOZ has published the latest episode of the Whiteboard Friday video ‘Harnessing the Power of Feedback’ featuring Meghan Pahinui. The MOZ team says, “In this week’s episode of Whiteboard Friday, Mozzer Meghan Pahinui takes you through the process we use to implement customer feedback, in the hopes that you can take it and apply it... [Read more]

VidAmaze: video creator triggers higher engagement, ROI #ad

The heart of its unique selling proposition is that it can automatically customize your video for each person you send it to. People see their own name inside the video..... [Read more]

Reminder- Tell a More Engaging Brand Story: Get Your Message Heard With Better Data, February 7 [Webinar]

This is a reminder for the Adweek webinar to be held on February 7, 2023. Adweek is hosting a webinar ‘Tell a More Engaging Brand Story: Get Your Message Heard With Better Data’ on Tuesday, February 7, 2023, at 1.00 pm EST. The Adweek team says, “Discover the best methods to leverage real-time data to weave compelling storylines... [Read more]

Reminder- Your Ultimate Paid Search Evaluation Checklist, February 7 [Webinar]

This is a reminder for the Search Engine Land webinar to be held on February 7, 2023. Search Engine Land is hosting a webinar ‘Your Ultimate Paid Search Evaluation Checklist’ on Tuesday, February 7, 2023. The SEL team says, “If you are looking into evaluating your paid search agency’s work or need help with your paid search strategy,... [Read more]

SEO Recap: ChatGPT [Video]

MOZ has published a new video ‘SEO Recap: ChatGPT’ featuring Tom Capper. The MOZ team says, “We’re back with another SEO recap with Tom Capper! As you’ve probably noticed, ChatGPT has taken the search world by storm. But does GPT-3 mean the end of SEO as we know it, or are there ways to incorporate the AI model into our daily work? Tom... [Read more]

Countdown Hero: easy-to-use countdown timer for marketers #ad

What they are talking about is their countdown timer. You can place it in any email you send and on any web page you create. When you do, you create a sense of urgency (and consequent scarcity) for your offer. These immediately increase interest in the minds of readers. "If only a few can have it, then it must be something special, and I want to be one of the few," many readers will think..... [Read more]

Digital Marketers: Stop Ignoring These Things [Video]

Ahrefs has published a new video ‘Digital Marketers: Stop Ignoring These Things’ featuring Sam Oh. In this video, you’ll learn important things in marketing that many digital marketers ignore but really shouldn’t. Ahrefs  [Read more]

Do This Before Google’s Next Algorithm Update [Video]

Google continues to update its search algorithm to provide a better user experience. By coping with the algorithm changes, you can continue to get your share of web traffic. Neil Patel has published a new video ‘Do This Before Google’s Next Algorithm Update’ sharing some useful insights. He says, “Nervous about Google’s seemingly... [Read more]

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