The Experiential marketing form allows the marketers to promote their products and services through experiences that engage the customers and create emotional attachment. The Convince & Convert team has published a new podcast episode on ‘Why Smart Marketers Are Embracing Experiential Content’ featuring Randy Frisch of Uberflip. Listen... [Read more]

The content marketing domain is not limited to the text and articles. The video and audio elements possess a huge share when it comes to publishing your content online and using it for marketing. The Convince & Convert contributor Kayla Matthews has shared a list of 12 video tools that can help you to improve content marketing. Matthews... [Read more]

The Convince & Convert team has published a new podcast episode on ‘How to Overcome Fear of Creating Video in Social Media’ featuring Michael Port, the Co-Founder and CEO of Heroic Public Speaking. Listen to this podcast to learn the following: How to transfer your stories to the screen using the three–act structure Why... [Read more]

The ICUC team made available the replay of a recently held webinar on’What You Should Do About Negative Online Reviews’. Watch this webinar replay to deal with the negative online reviews about your products. The ICUC team says, “Negative reviews are tough. It’s challenging to know what to do about them, how to respond, and... [Read more]

Video is preferred by most brands and marketers for promoting their products and services as it is a proven tool when it comes to achieving higher conversion rate. Also with the widespread adoption of mobile devices, the reach of video has been extended worldwide. The Social Media Today contributor Melonie Dodaro has shared eight ways to improve... [Read more]

Building an e-commerce business and continuing to strengthen it takes a lot of efforts. You need to try different tactics for getting more prospects and converting them into customers. The MOZ contributor Olivia Ross as shared 21 ways to triple b22 e‑commerce conversions. Ross says, “It takes thoughtful work to scale an e-commerce store.... [Read more]

The MOZ team has published a new Whiteboard Friday video ‘What Your Google Tag Manager Container Should Contain’ featuring Dana DiTomaso. Watch this video to learn how to improve the performance of Google Tag Manager. The MOZ team says, “Agencies, are you set up for ongoing Google Tag Manager success? GTM isn’t the easiest... [Read more]

The Social Media Today team is hosting a webinar on ‘5 Keys to Unlocking Facebook ROI’ on Tuesday, June 25, 2019 at 2.00 pm ET. This webinar will be conducted by Monica Ho, Chief Marketing Officer,SOCi and Jay Ojea, Director, Solutions Consulting, SOCi. The Social Media Today team says, “Facebook ads present the biggest untapped opportunity... [Read more]

A/B testing helps the email marketers to find out which of two email campaign options is the most effective in terms of encouraging opens or clicks. Sujan Patel has shared five A/B testing best practices that can help you to improve your email marketing ROI. VWO blog contributor Patel says, “The best practices described below represent... [Read more]

ClickZ contributor Tereza Litsa has reported some useful findings on spending on various social media platforms. Here are the key findings: Advertising on Pinterest has grown by 107% since last year The CTRs (click-through-rate) have fallen by 37% Overall spending in social advertising grewy by 27% year-over-year in Q1 2019 Video ads account... [Read more]

To improve your sales you need to constantly put in your best efforts for pursuing the prospects. For this purpose you need right tools which can boost your efforts. The JeffBullas.com contributor Rohan Ayyar has shared five tools to grow your business with more sales. Ayyar says, “A newer and more focused emphasis on customer engagement... [Read more]

The Duct Tape Marketing’s John Jantsch has published a new podcast episode titled ‘How to Become a Digital Minimalist’. Listen to this podcast and learn some useful strategies to convert more prospects into customers. Jantsch says, “Today on the Duct Tape Marketing Podcast I chat with computer scientist Cal Newport.... [Read more]

The Duct Tape Marketing’s John Jantsch has published a new podcast episode titled ‘Getting Salespeople and Prospects on the Same Side’. Listen to this podcast and learn some useful strategies to convert more prospects into customers. Jantsch says, “On today’s episode of the Duct Tape Marketing podcast, I visit with... [Read more]

The MarketingSherpa team has published replay of the webinar ‘Beyond Advertising: Creating Value Through all Email and Mobile Touchpoints’. Watch the webinar replay to learn the following: The five forces of change affecting marketing and advertisingInsights, ideas and frameworks for adapting to how mobile technology has changed brands... [Read more]

Email marketing is one of the most used tactics which has been working for the marketers for so many years. To continue to achieving success in your email marketing campaigns, you need to bring innovations to them. The AWeber contributor John Corcoran has shared 16 tips from top email marketers. Read these tips to enhance your email marketing performance.... [Read more]

Your search engine marketing performance depends on the kind of content you publish. Here the originality of the content matters a lot. To help marketers find a way to deal with duplicate content issues, the BuiltVisible contributor Richard Baxter has published a comprehensive article. Baxter says, “Ranking improvements can be made by... [Read more]

Content is the key to lead your blog in the search engines. Quality content backed by authentic information can help your blog stand out. When it comes to scoring high in the search engines, your blog content can be the key driver. The Portent contributor Kyle Freeman has shared an article highlighting the need and importance of blog post length... [Read more]

The Entrepreneur magazine team has published a new video ‘The Real Benefits of Having a Business Blog’ featuring Brian Tracy. Watch this video to discover key benefits of creating and maintaining a business blog. The Entrepreneur team says, “In this video, Entrepreneur Network partner Brian Tracy discusses how to make... [Read more]

The SEMRush team has published a new podcast episode titled ‘What is the ROI of optimizing your local search listings?’. Listen to this podcast to learn how you can improve your return on investment by properly optimizing your local search listings. The SEMRush team says, “We all know that there are so many things that you... [Read more]

Your reporting helps you to analyze the performance of various marketing campaigns and allows you to make necessary changes to it. The DashThis contributor Michelle Kelly has shared an eight-step guide for creating useful monthly marketing reports. Kelly says, “I have used many monthly report software platforms over the years and one... [Read more]

The Google Webmasters team has published a new YouTube video on ‘Googlebot: SEO Mythbusting’. Watch this video to learn about Googlebot and how it works. The Google Webmasters team says, “In the second episode of SEO Mythbusting, Martin Splitt (WebMaster Trends Analyst, Google) and his guest Suz Hinton (Cloud Developer Advocate,... [Read more]

The MarketingProfs is hosting a webinar on ‘Four Steps to Streamline Marketing Workflow’ featuring Brent Bird and Mayer Becker on Thursday, May 23, 2019 at 2.00 pm ET. The MarketingProfs team says, “One of marketing’s biggest challenges can simply be finding an optimal workflow that takes into account the many variables and resources... [Read more]

The Marketing Week team is hosting a webinar on ‘Five game-changing facts that prove the value of multi-touch attribution’ on Thursday, May 23, 2019 at 3.00 pm ET. The Marketing Week team says, “Join Ben Samuel, vice-president for EMEA at Nielsen, as he explores how to unlock marketing opportunity costs and avoid waste with multi-touch... [Read more]