Marketing Week has published a new guide called ‘The 7 Phases of a Website Redesign’. The MW team says, “Save time and effort by identifying problems throughout the website redesign process, ensuring the new site has a quality foundation. With this guide, you can learn more about the key phases of a website redesign and how to make... [Read more]

Yoast contributor Phil Nottingham has published an article answering this question: How does video SEO work? He has covered the following: What is video SEO? Video SEO in 3 steps Step 1: Get your videos indexed How to provide the information needed Checking if your video is indexed Step 2: Improve your videos ranking Video title Video thumbnail The... [Read more]

WordStream contributor Jessica Thiefels has published an article highlighting seven strategies to stand out from your competitors on Google. She says, “Google’s search engine results pages are filled with opportunities to stand out, in various forms. There are ads, organic results, local results, images, shopping results, and more. Below... [Read more]

Traditionally, autoresponders sent out emails to designated people. ProfitSend does more. Besides sending emails, it can send SMS messages and it can do lead generation through social media posts... [Read more]

The term Mobile first refers to a change in Google’s indexing policy. Kevin Kuo of IPullRank has published an article compiling the list of every Google update related to mobile first. He says, “It is estimated that around 54.2 million Americans browsed mobile internet while watching their televisions in 2018, up from 46.7 million in 2016.... [Read more]

Backlinko has published a new guide titled ‘Copywriting: The Definitive Guide’. It covers the following: Copywriting Fundamentals Customer-Focused Copy Pro Copywriting Strategies How to Write Amazing Headlines Master The Lead How to Write Compelling Copy Proven Copywriting Formulas Advanced Copywriting Strategies. Copywriting: The Definitive... [Read more]

Content Marketing Institute is hosting a webinar ‘Balance Privacy and Monetization in 2021 and Beyond’ on Thursday, March 25, 2021 at 1.00 pm ET. The CMI team says, “In this 30-minute Tech Talk you’ll learn from an expert panel how to: Monetize your content assets Balance audience privacy with monetization Stay profitable in the... [Read more]

Serial product developer Venkata Ramana has just released his latest software, Breeze Funnels. It creates a brand new, unique type of sales funnel that he has worked with an underground group of marketers to beta test. It's now ready for all online marketers to put it to use... [Read more]

Marketing Week has published a new guide called ‘The Ultimate Guide to Rebranding’. The MW team says, “Are you thinking of rebranding? This is a huge decision that will impact the entire business – from customer acquisition to employee morale. There’s a lot that can go wrong, and it’s so important to get it right. What you need... [Read more]

Social Media Examiner has published a new video ‘TikTok Content: Creating Videos the Algorithm Loves’ to help marketers create attractive TikTok video content. The SME team says, “Want more exposure on TikTok? Wondering how to get your TikTok videos onto the For You page? Video expert Matt Johnston shares how to optimize your videos... [Read more]

Social Media Examiner contributor Naomi Nakashima has shared a six-step process to help you optimize your Facebook business page for the latest updates. She says, “Facebook first announced this new layout during F8 in 2019, promising to de-emphasize the primary news feed and bring privacy and connections to the forefront, and started rolling... [Read more]

Rewardsly builds a loyalty program for a business, offering rewards for customers who frequently shop at the store. This new SaaS tool is easy to use (it's point-and-click) and is designed both for online businesses and for physical stores. Plus, it comes with a Commercial License. Use it for your own business, or for client businesses, or both... [Read more]

Perficient has published the results of a study titled ‘Mobile vs. Desktop Usage In 2020’. This study is a comprehensive review of mobile versus desktop usage on the web. Eric Enge says, “Mobile devices drove 61% of visits to U.S. websites in 2020, up from 57% in 2019. Desktops were responsible for 35.7% of all visits in 2020, and... [Read more]

Search Engine Journal is hosting a webinar ‘How Geofencing Marketing is Driving Hyper Personalization in 2021’ on Wednesday, March 24, 2021 at 2.00 pm ET. The SEJ team says, “Today’s consumer is looking for more personalized, meaningful brand interactions. How can you better connect to maximize your marketing ROI? Register now for... [Read more]

Neil Patel has published a new video ‘How Digital Marketing Will Change in 2021’ describing how the digital marketing is going to take shape this year. He says, “2020 was a crazy year, especially because of COVID. But a lot of things have changed, from algorithms to people going after companies like Facebook from being a monopoly,... [Read more]

The Essential 8 Combo Package consists of 8 of Kevin Fahey's most recent and best selling information marketing products. Our training is loved by over 25,000 customers including many top marketers and industry leaders... [Read more]

Search Engine Journal has published a new podcast episode ‘Google Ads Smart Matching “Bug” & Digital Marketing News’ featuring Greg Finn, Jess Budde & Mark Saltarelli. This podcast covers the following: Google Ads Tests Smart Matching Billion Ads Blocked, Says Google’s Ads Safety Report Take of the Week ICYMI Lightning Round. Google... [Read more]

Shortcuts could be harmful sometimes. The black hat SEO tactics are heavily penalized by Google. So you need to make sure that such tactics do not tempt you. Search Engine Journal’s Jon Clark has published an article highlighting 17 black hat SEO techniques that can harm an SEO campaign. He says, “Google is good at identifying and penalizing... [Read more]

Content marketing is one of the most important parts of your marketing strategy. With creativity and out-of-the-box thinking, you can continue to achieve better content marketing results. Search Engine Journal’s Julia McCoy has shared 11 stellar content marketing examples to inspire your digital marketing strategy. She says, “Here are 11... [Read more]

Do you know how to build a funnel? I mean, practically. Step by step set up sales pages and properly link them together so the visitor is taken systematically through your buying process, starting with the introductory product all the way through the final upgrade... [Read more]

Search Engine Journal contributor Helen Pollitt has published an article explaining what SEO myths are. Further, she talks about 20 common SEO myths. She says, “Sometimes an SEO technique can be written off as a myth by others purely because they have not experienced success from carrying out this activity for their own site.   It is important... [Read more]

Search Engine Journal is hosting a webinar ‘Proven Local Marketing Strategies to Drive Customer Experience & ROI’ on Wednesday, March 24, 2021 at 2.00 pm ET. The SEJ team says, “Register now for the next sponsored Search Engine Journal webinar. Dan Dillon, VP for Marketing at Reveal Mobile, shares five proven hyperpersonalized... [Read more]

Content Marketing Institute is hosting a webinar ‘Keys to Creating Great Webinar Content’ on Wednesday, March 24, 2021 at 2.00 pm ET. The CMI team says, “A great webinar doesn’t just deliver a presentation, it tells a compelling story. Regardless of format, successful webinars deliver engaging content experiences that help audiences... [Read more]

A strong content marketing strategy enables you to increase your return on investment by growing customers and making more sales online. TechBullion.com has shared five tips to improve your content marketing strategy. The TechBullion.com team says, “To improve your content strategy, follow these simple and evergreen marketing tips. Stick to a... [Read more]

A Semantic SEO page includes knowledge panels, search carousels filled with entities, featured snippets that may answer questions about the entities that may appear in a query, related questions, related entities, and more. And, Technical SEO is the framework that makes it easier for search engines to crawl, index, and rank your website. Go Fish Digital’s... [Read more]

Ahrefs contributor Brett G. Friedman has published an article highlighting six steps to find influencers in your niche. He says, “Influencers come in all shapes and sizes, so finding the right fit for your product can prove challenging. But fear not! It’s easier than it looks. If you know your product and can plan a budget, it’s all fun and... [Read more]