The HubSpot team has published a new guide called ‘Snapchat Marketing’. This guide aims at helping marketers to create compelling snaps and stories that can grow their brand. The HubSpot team says, “Building a brand presence on Snapchat is now a smart investment for many businesses, but creating content for this... [Read more]

Sue B. Zimmerman has published a new video sharing some useful Instagram content ideas. Watch this video to improve your Instagram marketing strategies. You can watch the video on the following page. Instagram Content Ideas Sue B. Zimmerman’s Blog  [Read more]

The Content Marketing Institute is hosting a webinar on ‘Mapping Marketing to Moments: Why You Should Stop Driving Traffic and Start Building an Audience’ on Wednesday, May 1, 2019 at 2.00 pm ET. The CMI team says, “A successful content strategy blends the art of creating editorial-quality content and the science of conversion-driven... [Read more]

Google loves fast loading sites. Visitors love fast loading sites. Other things being equal, fast sites get more traffic and earn more profit. Now you can improve your own site’s speed and, if you’re a consultant, you can speed up the sites of all your clients, with the insights and software in Site Speed Profits. People get bored with slow... [Read more]

The Retail Dive team is hosting a webinar on ‘Drive Consumer Loyalty with AI and Machine Learning’ on Thursday, April 25 at 2.00 PM ET. Attend this webinar to learn how you can use Artificial Intelligence (AI) and Machine Learning to improve customer loyalty. The Retail Dive team says, “Today’s sophisticated consumers... [Read more]

It is important to attract new customers and retain them if you want to grow your company. Customer retention is a difficult task but it can be achieved with proven tactics. The QuickSprout contributor Lars Lofgren has shared nine tactics to help you improve your user retention. Lofgren says, “Retention, like anything, is a skill set that... [Read more]

The Falcon team is hosting a webinar on ‘Turning Strangers Into Friends: Emotionally Connect With Your Audience’ on Thursday, April 25 at 10.00 AM ET. Attend this webinar to learn some useful tips to connect with your audience. The Falcon team says, “People engage with people, not with brands. In this webinar, we’ll discuss... [Read more]

Instagram is the rising star on the social media scene. Thousands of people use it daily and depend on it for trends, fashions and fun. Every marketer worth his/her salf wants to profit from this popular platform. However, profiting from it turns out to not be as easy as you might think. In fact, most marketers fail time and time again using Instagram.... [Read more]

To get most from your pay-per-click (PPC) ad campaigns you need to continuously innovate your strategies. From choosing a platform to tracking your PPC ads, you need to be careful in the execution of the campaigns for reaping the best ROI. The HuubSpot contributor Jonathan Dane has shared a short guide to improve the performance of PPC ad campaigns.... [Read more]

The Content Marketing Institute is hosting a webinar on ‘Solving the Content Crisis’ on Wednesday, May 8, 2019 at 2.00 pm ET. The CMI team says, “Between content marketing and omnichannel strategies, operational challenges in marketing revolve around content production. The scale, pace, and ambition of providing content to an abundance... [Read more]

Effective communication with your customers is the key to growing your business and improve sales. Knowing your customers and their requirements can help you take right marketing decisions. The Digital Marketing Depot is hosting a webinar on ‘Identity Resolution: Secrets to Success’ on Thursday, May 9, 2019 at 1.00 pm EDT. The DMD team says,... [Read more]

Every week, thousands of domain names are abandoned, including ones that have a valuable asset: YouTube videos with significant viewer counts that link to them or Wikipedia articles that link to them. Finding these asset-rich domain names and putting them to good use can be a quick, simple, inexpensive way to generate online revenue.... [Read more]

The Practical Ecommerce team has published a video recording of its webinar ’10 Ways to Grow an Email List in 2019′. Watch this video recording to discover some useful tactics to grow your email list. The Practical Ecommerce team says, “Email remains one of the most effective marketing tools for ecommerce merchants. But attracting... [Read more]

The Hallam team has published ‘A quick guide to Google Search Console’. Google Search Console (previously known as Google Webmaster Tools) helps us to learn about how a website is performing, both technically and in terms of visitors. This guide answers the following questions: What is Google Search Console?How do I sign up for... [Read more]

The Stone Temple team has published a new video featuring Mark Traphagen on ‘3 Content Marketing Priorities You Should Implement Now’. Watch this video to learn and prioritize your content marketing efforts. The Stone Temple team says, “Content marketing is a complicated and relatively young practice. What really matters to... [Read more]

Sketch Maker Pro is a video development tool that can simplify your work beyond your expectations. With this new software you can create whiteboard videos in about 10 minutes. This is SAAS software. There's nothing to download or set up. You just open your browser, login and start creating lively videos..... [Read more]

An effective copy helps marketers to convert more prospects into customers. A clearly written copy is the key to growing your sales. The Search Engine Journal contributor Alexander Kesler has shared 10 tips to improve your copywriting. Kesler says, “Below you’ll find some best practices that will help you build landing pages that accelerate... [Read more]

The Search Engine Journal contributor Jason Hennessey has shared an article highlighting six ways to help marketers improve their SEO results with email marketing. Hennessey says, “Interestingly enough, email is one of the most tried and true weapons in your digital marketing arsenal that can help you carry out number 1 and number 3, which... [Read more]

In the world of social media you need to be careful about your online reputation as it plays a pivotal role in your business growth. The Search Engine Journal contributor Pierre Zarokian has shared seven expert tips to help marketers protect their online reputation. Zarokian says, “Recent changes to Google’s algorithm (which we think... [Read more]

Many local businesses aren't taking advantage of the power of Facebook for reaching nearly everyone they want to sell to. That power has many nuances, from ► individual posts that mention the company, to ► purchased ads, to ► groups tailored for people who like a company's products, to ► tracking pixels that show your ads repeatedly. This last feature is particularly powerful. It lets a company get its ad in front of potential customers over and over again. That's where new software can help a marketing consultant.... [Read more]

The Search Engine Journal team has published a new ebook ‘Advanced Technical SEO: A Complete Guide’. The SEJ team says, “Learn the top technical SEO tactics that will help you rise to the top of the SERPs. Ready to take your SEO strategy to the next level? Search Engine Journal’s ebook, Advanced Technical SEO: A Complete... [Read more]

The Search Engine Journal team is hosting a webinar on ‘How to Improve Ecommerce SEO with User Generated Content’ on Wednesday, May 8 at 2.00 PM ET. This webinar will be presented by Ryan Deangelo, Senior Client Success Manager, Yotpo, Joseph Yakuel Founder & CEO, Agency Within and Loren Baker Founder & Owner, Search Engine... [Read more]

The Rainmaker team has published a new podcast episode ‘Using Content to Systematically Move Prospects Toward a Purchase’. Sonia Simone says, “Today, I touch on some specific ways that content marketing can pave the way for excellent conversion. In this 18-minute episode, I talk about: How strategic content can move people... [Read more]

Last year, Google announced that it was raising the importance of page speed in its ranking algorithms. It had determined from user research that Page speed was becoming increasingly important to Google search users, so Google took action on these results: 1. In January, 2018, it made page speed a top ranking criterion for desktop searches. 2. In July,... [Read more]