Strategies to Improve Your E-commerce Marketing - IM NewsWatch, October 28, 2019

October 28th, 2019 at 9:08 am EDT


 

IM NewsWatch

Monday, October 28, 2019

Merkle’s 2019 Checklist for Success on Amazon

Merkle’s Carolyn Ward has published a comprehensive checklist to help you make more sales on Amazon during the 2019 holiday season. Her article is divided in three sections – pre-holiday, peak-holiday and post-holiday. Ward says, “In the blink of an eye, the holidays are already somehow right around the corner, and demand is... [Read more]

Nine Strategies to Target International Users with SEO

You can use search engine optimization to reach both local and international audience to create more sales. You need to choose an appropriate way to reach the right audience. Portent contributor Kyle Freeman has shared nine ways to target international users with the help of SEO. Freeman says, “88 percent of the world’s internet population... [Read more]

Machine Learning 101 [Video]

Machine learning helps you to quickly label and analyze huge data sets to improve your marketing efforts. 66% of marketing leaders believe that automation and machine learning can enable their team to focus more on strategic marketing activities. MOZ team has published a new Whiteboard Friday video ‘Machine Learning 101’ featuring Britney... [Read more]

Green Screen Studios Bundle: better videos for better marketing #ad

Green screen technology can improve the appearance of your videos, making them more likely to: ► Get people to watch till the end ► Attract Likes, Tweets and Re-posts ► Get clicks on your Call to Action buttons With green screen technology, you record your video in front of a screen that is a particular shade of green. You then use software to... [Read more]

Nine Step Guide to Creating a Website with WordPress

WordPress helps you to develop cost-effective websites which can be updated from anywhere with its easy to use interactive platform. One of the key features of WordPress is its ability to allow you create responsive websites. Quick Sprout team has shared a nine step guide to create your next website with WordPress. Quick Sprout team says, “I’ve... [Read more]

‘The Pursuit of One-Handed Commerce’ Webinar October 31 [Webinar]

Global e-commerce graph is rising with increasing accessibility of Internet-connected devices. eMarketer is hosting a webinar on ‘The Pursuit of One-Handed Commerce’ on Thursday, October 31, 2019 at 10.00 am EDT. eMarketer team says, “Join this webinar, and learn how to: Position your marketing around the key trends that are impacting... [Read more]

Everything You Need to Know about Advertising on Amazon

According to an eMarketer report, Amazon is third largest digital ad platform in the US. Amazon’s total digital advertising share is expected to reach 7% in 2020. CMS Wire contributor Dom Nicastro has shared an article on whether marketers should consider Amazon for advertising. Nicastro says, “It’s not all rosy in the Amazon Ad... [Read more]

EngagBot builds automated inspiring memes to attract buyers #ad

Now you can get 100% free traffic (and customers) to your websites and increase sales, using new software, just released by Brett Ingram and Mo Latif. This new traffic software, EngagBot, just launched and in less than a week, nearly 1000 marketers have adopted it to help increase their traffic. EngagBot allows you to quickly tap into 3.5 billion highly... [Read more]

Google Announces ‘Search for Beginners’ Series

The Google Webmasters team has announced a new training series ‘Search for Beginners’ to help people easily create their online presence with right SEO strategies. Webmasters team says, ” Welcome to Search for Beginners, a new fully animated series for anyone who is interested in learning the basics of creating an online presence... [Read more]

Strategies to Improve Your E-commerce Marketing

E-commerce marketing drives awareness and action toward a business that sells its product or service electronically. You can use social media, digital content, search engines, and email campaigns in e-commerce marketing to get visitors and facilitate purchases online. Ahrefs contributor Si Quan Ong has shared six proven e-commerce marketing strategies... [Read more]

Impact of Dwell Time on SEO

Dwell time refers to “the actual time duration that a visitor spends on a page before going back to SERPs”. Longer dwell times are considered as beneficial for businesses as visitors stay for more time on your website. Jeff Bullas has shared an article highlighting the impact of dwell time on your SEO. Bullas says, “Let’s... [Read more]

Boostrr boosts traffic, engagement and sales #ad

New software, entitled 'Boostrr' has been released by Shane Nathan and James Renouf. This process is new, it works, and the creators say it is even fun. And, it only takes a few minutes to set up; in fact, they say it only takes a couple of clicks to get going... [Read more]

Five Tips to Improve Your Email Marketing

Innovation and creativity in email marketing campaigns can help you to improve your campaign performance and earn better revenue. AWeber contributor Steli Efti has shared an article highlighting five tips to improve your email marketing campaigns. Efti says, “Follow my 5 tips below to learn how to effectively write them so they don’t... [Read more]

CMI’s Step-by-Step Guide to Guest Blogging

By working as a guest blogger you can establish yourself as an expert in your domain and also create more backlinks. Content Marketing Institute contributor Ann Gynn has shared a step-by-step guide to create more opportunities through guest blogging. Gynn says, “With that vision in mind and based on what I’ve learned from both sides... [Read more]

Four Tips to Start a New Marketing Business

Starting a new marketing business requires you to perform a comprehensive analysis of the target market and the strategies you would need to create more sales. Search Engine Journal contributor Carolyn Lyden has shared four things you should know while starting a new marketing business. Lyden says, “I’ve collected a few of my best tips... [Read more]

Simple plan to market with animated marketing and sales videos #ad

Explaindio LLC recently released its newest video creation software, 'Promoyse'. This new tool produces Silicon Valley quality videos, and now you can make unlimited videos for just a single payment. This is the first desktop video maker with full video "click & swap" video templates, and available now for one-time investment... [Read more]

Audience Targeting in Paid Search [Podcast]

Reaching out to your target audience is the ultimate criteria behind creating your paid search marketing campaigns. You can do this with right keyword selection and creation of attention grabbing campaigns. Search Engine Journal contributor Brent Csutoras has published a new podcast episode ‘Audience Targeting in Paid Search’ featuring... [Read more]

‘Deliver More Relevant Website Experiences by Leveraging Analytics’ Webinar October 31 [Webinar]

If you want to convert more prospects into customers you need to design a website that works as a convincing element. An easy to navigate website allows you to provide smooth surfing experience to your visitors. Digital Marketing Depot is hosting a webinar on ‘Deliver More Relevant Website Experiences by Leveraging Analytics’ on Thursday, October... [Read more]

A Complete Guide to Holiday Marketing [E-book]

Holiday season is approaching fast and it’s time to sharpen your weapons for making most from your holiday marketing investment. Search Engine Journal team has published a new e-book ‘A Complete Guide to Holiday Marketing’ to help you improve your holiday marketing efforts. SEJ team says, “Search Engine Journal’s ebook,... [Read more]

CompareShop builds e-com stores for comparison shoppers #ad

CompareShop was released by Dr. Amit Pareek. This new software creates "Comparison E-com Stores (similar to stunning BizRate&tm; and Shopzilla TM). It selects products based on you keywords and loads these products and video reviews of the products (where available) into your store automatically. This tool also includes a traffic engine to bring traffic to your site. And it's so simple to use that in under an hour your store can be online... [Read more]

Unbounce’s Guide to Designing E-commerce Landing Pages

An e-commerce landing page is one specifically designed to drive sales by matching your visitors’ searches with your product portfolio. It explains the benefits of your product, and prompts conversion with a clear call to action. Unbounce contributor Garrett Hughes has published a useful guide to help you create incredible e-commerce landing pages. Hughes... [Read more]

Everything You Need to Know about Podcast Advertising Formats

Podcasting publishing is growing in a steady manner. With this you have a new way to advertise your products and services. Portent contributor Travis McKnight has published an article highlighting different podcast ad formats. McKnight says, “If you want to dabble in podcast advertising to see if it’s the right fit for your brand,... [Read more]

The Best WordPress SEO Plugins in 2019 [Video]

Ahrefs contributor Joshua Hardwick has published a new video highlighting useful WordPress SEO plugins for 2019. Hardwick says, “We have a new video for you today. Here’s what you’ll learn: 3 plugins that can help you get <1s load times;Sam’s recommended all-in-one SEO plugin;an announcement”. The Best WordPress... [Read more]

6 Personalization Trends You Need To Know [E-book]

Personalization is the key to your Internet marketing success. It helps you to move closer to your target audience and improve your conversion rate. ClickZ team has published an e-book titled ‘6 Personalization Trends You Need To Know’ to help you discover recent personalization trends. Download this e-book to learn: The future... [Read more]

SEO for Website Redesign and Migration [Free Guide]

ClickZ team has published a new guide called ‘SEO for Website Redesign and Migration’ to help you maintain your SEO performance in the process of website redesign and migration. Download this guide to learn: How to avoid costly errorsHow to gain more traffic and conversionsHow to use keyword research to inform your website redesignHow... [Read more]

How to Strengthen Your Content Marketing

Your content plays an important role in achieving higher Google rankings and improving your website traffic. But it is a big challenge to continuously product content that is engaging and persuasive. Search Engine Journal contributor Alexander Kesler has shared nine ways to elevate your content and gain better results. Kesler says, “To... [Read more]

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