John Jantsch has published a new podcast episode titled ‘Model for Marketing Maturity, Stage Three: Ignite’. Jantsch says,”We’ve reached the third stage of the model for marketing maturity. Stage one was focused on building your house and getting the five most essential elements in order. Stage two was about getting those five... [Read more]

The MarketingProfs team has published a new podcast episode titled ‘Live Your Best Life (And Help Your Team Do the Same): Laura Gassner Otting on Marketing Smarts’ featuring Laura Gassner Otting. Kerry O’Shea Gorgone says, “Too often, we feel as though we’re not successful. Social media can make it seem as though everyone... [Read more]

The Later contributor Benjamin Chacon has published ‘Ultimate Guide to Instagram Video: Stories, IGTV, Live, Posts, & More’ to help marketers make most from the Instagram marketing efforts. This guide features following content: Why You Should Create Instagram VideosHow to Create, Share, and Optimize Instagram VideosRegular Instagram... [Read more]

Getting high search engine ranking is a mission of every brand. But what happens if your site has been listed at lower positions? Don’t you get visitors? To answer these questions, the Ahrefs contributor Tim Soulo conducted an experiment on the impact of securing lower rankings in search engines against your rivals. Soulo has also shared... [Read more]

The core objective of content creation is to strengthen your business and grow sales. A well-planned content strategy can help you convince your prospects to become customers. The Jeffbullas.com contributor Dean Mackenzie has shared five conversation copywriting techniques for making more sales using content. Mackenzie says, “Blog posts... [Read more]

The HubSpot team has published ‘Ultimate Guide to Entrepreneurship’ to help those who want to start their own business and achieve success in it. This guide covers the following: What is an entrepreneur?What is entrepreneurship?Entrepreneurship Trends & StatsHow to Start a BusinessThe Keys to Becoming a Successful EntrepreneurHow... [Read more]

The Ahrefs team has published a new video called ‘Keyword Research Tutorial: From Start to Finish’. This video explains the keyword research process for improving your search engine rankings. The Ahrefs team says, “In this tutorial, you’ll learn how to do keyword research that drives more organic traffic AND conversions”. Keyword... [Read more]

John Jantsch has published a new podcast episode titled ‘Model for Marketing Maturity, Stage Two: Grow’. Jantsch says, “The idea behind the marketing maturity model is that every business needs to begin by building the foundation for their marketing. Once they’ve built a solid foundation, they can start to grow and later ignite,... [Read more]

Google has announced new features for its AMP for Email (Accelerated Mobile Pages) project that will enable the email marketers to create dynamic and interactive email experiences in their email marketing campaigns. The new features are available with the email providers such as Yahoo Mail, Outlook.com, and Mail.Ru along with Gmail. The AMP... [Read more]

I was up late last night writing the advertisement for the new video creation software, Create by Vidello. I was forgetting that I needed to wake up on time to go to my physical therapy appointment. In the end, when my Alexa alarm woke me up, I only had about 4 hours of sleep. When I woke up, I was in the middle of a vivid dream that I still remember... [Read more]

The MarketingProfs team is hosting a webinar ‘Cultivating Happy, High-Performing Marketing Teams’ on Thursday, April 18, 2019 at 2:00 pm ET. The MarketingProfs team says, “Building out a strong, modern marketing team can be a daunting task. What are the essential roles? What are the critical skills for each role? And once you’ve... [Read more]

Spam is not limited only to emails, other digital marketing tools are also influenced by the spammers. One such example is Google My Business where fake listings are created to misuse the service and make money. If you are facing such a situation, the DAC contributor Zoran Dobrijevic has shared four ways you can deal with the Google My Business... [Read more]

AdWeek is hosting a webinar on ‘7 Social Analytics Best Practices of Leading Luxury Brands: How They Grow and Protect Their Brands’ on Tuesday, April 9, 2019 at 1:00 pm EDT. The AdWeek team says, “Learn best practices luxury brands put in place to wield social influence, enhance and protect their reputation, improve campaign performance... [Read more]

MarketingProfs is hosting a webinar on ‘10 Common Webinar Mistakes and How to Avoid Them’ on Thursday, March 28, 2019 at 2:00 pm ET. The MarketingProfs team says, “We’ve all been there. It seemed like it was going so well — then one little mistake turns your awesome webinar into a total fiasco. But what went wrong? And, more importantly,... [Read more]

MarketingProfs is hosting a webinar on ‘Ssing Conversational Marketing to Reel in More Leads’ on Thursday, March 21, 2019 at 2:00 pm ET. The MarketingProfs team says, “By the time they arrive on your site, your prospects have already conducted searches, analyzed product reviews, and maybe even *gasp* checked out some of your competitors. Engaging... [Read more]

The eMarketer team is hosting a webinar ‘Content Across the Lifecycle—How B2Bs Use Content as a Marketing and Sales Tool’ on Thursday, April 4, 2019 at 1.00 pm ET. This webinar will be presented by Jillian Ryan, principal analyst at eMarketer, Ted Lesher is the managing director of BrandMaker, Inc. and Lauren Fisher, principal analyst... [Read more]

eMarketer has predicted that Snapchat’s US ad business will grow by 24.3% in 2019. The report states that the company will cross $1 billion in US net ad revenues in 2020. Here are some statistics from eMarketer: Snapchat’s worldwide average daily active user base (DAU) for the app was 186 million in Q4 2018 In 2019, Snapchat’s US monthly... [Read more]

When it comes to Pinterest marketing, its all about creating effective pins on the network. Creating a pin is quite simple as you just have to select and upload images. Whats helps you win here is creativity. HubSpot contributor Ginny Mineo has shared an eight-step guide to help you easily create effective pis in your Pinterest account. Mineo has... [Read more]

The MSN.com contributor Eugene Kim has published an article highlighting how Amazon is blocking ads for unprofitable products and what we should learn from this. Kim says, “As Amazon steps up its effort to show Wall Street it can generate profits, the e-commerce giant is aggressively blocking money-losing products from advertising on... [Read more]

The Rank Ranger team has published a new podcast episode titled ‘From KPIs to Voice Search – How to Get Content Marketing Right’ featuring Liraz Postan. The Rank Ranger team says, “In this episode, we welcome content strategist supreme Liraz Postan who: Analyzes the latest trends in content & voice searchBreaks... [Read more]

Google’s newest search algorithm update was announced on March 12. Econcultancy contributor Nikki Gilliland has published an article to share the impact of Google’s March 2019 algorithm update. Gilliland says, “According to Search Engine Land’s March update survey (to help determine how sites have been impacted so far),... [Read more]

Popularizing your YouTube video requires a lot more efforts than its creation and publishing. There are several elements that play important role in optimizing your video content. HubSpot contributor Caroline Forsey has shared five YouTube description templates that helped the company make its videos go viral. Forsey says, “Ultimately,... [Read more]

With the changing search engine algorithms it is important to keep your SEO strategy updated so that your websites and blogs can appear in the desired listings. MOZ contributor Paola-Didone has shared five SEO recommendations to help marketers improve their search engine marketing. Didone says, “Here are the five SEO recommendations that... [Read more]