When it comes to marketing and promotions, paid search and PPC marketing are chosen by most businesses. While using these two marketing types, it’s important to regularly revisit your paid search strategy to improve campaign performance. Search Engine Journal contributor Lisa Raehsler has shared 10 paid search & PPC planning best practices. She... [Read more]

Search Engine Journal has published a new podcast episode ‘Why Intent and Design Is Important in Digital PR’ featuring Gisele Navarro. Brent Csutoras says, “Our host Loren Baker sat down with the CEO of NeoMam Studios, Gisele Navarro, to talk about the importance of design and intent in Digital PR. Early in her career, Gisele started... [Read more]

Effective marketing strategy is the backbone of any business. It helps you set and achieve your sales and promotional goals. Entrepreneur magazine contributor R.L. Adams has shared 10 useful marketing strategies to boost your business. He says, “There are 10 go-to strategies you can use to market any business online. 1. Use social media. You... [Read more]

Mathematician Alan Turing invented the now-famous Turing test for artificial intelligence in 1950. The essence of the test is to compare the content created by a human with the content created by software. If you can’t tell the difference, the software is said to possess artificial intelligence. The software development team led by Joshua Zamora... [Read more]

Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people, and organizations who have a purported expert level of knowledge or social influence in their field. Entrepreneur magazine contributor Christina-Lauren Pollack has shared some useful tips to run successful influencer marketing... [Read more]

Digital Marketing Depot has published a new eBook ‘Website Engagement in a Changed World’ to help you improve website engagement. The DMD team says, “Businesses tend to struggle with personalization because they may not know who is visiting their site. Fortunately, businesses can personalize a website experience without relying on... [Read more]

Paid search is an efficient and cost-effective way to drive more high-intent customers to your business. If you get it right, you can drive high-value inbound calls. And once you get a potential customer to call, they convert at 10x the rate than they do online, so you might be sitting on a gold mine. But driving inbound calls with PPC is a bit different... [Read more]

Jeremy Kennedy just released his new training, Overnight Commissions. In it, he shows you step-by-step, using over-the-shoulder videos, exactly how to set up the list-building affiliate funnel (that he has set up over and over again with his personal clients) to get overnight subscribers and sales... [Read more]

More people are searching for local businesses than ever before. This also means local search has never been as competitive as it is today. So how can local businesses stand out and rise in the rankings? How can you make it easy for customers to easily find your business and connect with you? Martech is hosting a webinar ‘Improve Your Google Ranking... [Read more]

Entrepreneur Magazine contributor Terry Rice has published a new video ‘How Entrepreneurs Can Grow Their Personal Brand and Actually Make Money From It’ featuring Shanee Moret, a Growth Strategist and Founder at Growth Academy. He says, “In this conversation full of practical tips and tricks, Moret provides input on: How and why to... [Read more]

SiteVisibility has published a new podcast episode ‘A Strategic Approach To Influencer Marketing’ featuring influencer marketing consultant, Gordon Glenister. Listen to the podcast to explore: Is greater regulation needed in the field of influencer marketing? Did influencer marketing exist 100 years ago? What is influencer marketing strategy? What... [Read more]

New software, called ProfitWrite, was just announced that can write your marketing content for you: Creates Unique Sales Letters, Scripts, and Content with the Push of a Button; Just Insert your niche & product name to get the perfect sales letter for it using AI-powered technology; Works for sales copy, upsell pages, video sales letters, emails, articles, and more... [Read more]

NP Digital has published a new video ‘Ad Secrets From Big Brands That You Can Copy to Sell More’ featuring Neil Patel, Brooke Weller and Chris Moreno. Watch the video here.  [Read more]

Website traffic and conversion rate go hand in hand. By getting more visitors, you can increase the chances of converting more customers. Search Engine Journal is hosting a webinar ‘Drive Traffic and Conversions: 3 Secrets Amazon Doesn’t Want You To Know’ on Wednesday, August 5, 2021, at 2.00 pm ET. The SEJ team says, “In this presentation,... [Read more]

Link building is one of the most important techniques to improve your SEO performance and get more website traffic. Ahrefs has published a new video ‘Case Study: Does Broken Link Building Work Today?’. The Ahrefs team says, “Does broken link building still works today? See our results from trying to build links off of one of Google’s... [Read more]

NFTs (Non-fungible tokens) are a type of digital artwork that collectors seem to be standing in line for. Some have sold for millions of dollars. You may find it hard to understand why NFTs have become so popular (we certainly do), but a wise marketer sells what people want to buy (within ethical and legal bounds)... [Read more]

SEO is one of the most important processes to help you grow your business today. A well-planned SEO strategy enables you to get more customers. Search Engine Journal contributor Mark Traphagen has shared eight useful tips to help you improve your SEO performance. He says, “Let’s look at some of the best, proven methods for helping your pages... [Read more]

See how 250k+ organizations are transforming enterprise collaboration and work management by embracing the no code revolution. In this live demo, we’ll showcase product concepts to illustrate “What is Airtable”, and walk through how to improve time-to-market and efficiency by creating a single source of truth, automating manual work to free up... [Read more]

Well-crafted Facebook advertisements help you to make potential clients explore your products and make a purchase. Social Media Examiner’s Tammy Cannon has shared five steps to writing great Facebook ads for sensitive products and services. She says, “To avoid these kinds of issues, here’s a five-part framework that will help you attract... [Read more]

Astroblu, a well-known creator of graphic software, has just released Potovi, a collection of images that they say are guaranteed to jump off the page and set the pulses of your audience racing. No matter what type of marketing you do, it’s essential that you provide an entertaining and professional impression on your audience. The wide selection of unique hand-picked images in Potovi will make that child’s play... [Read more]

MOZ has published a new Whiteboard Friday video ‘To Post or Not to Post: 7 Quick Tips for Google Posts’ featuring Joy Hawkins. The MOZ team says, “Local SEO expert Joy Hawkins joins us for a special edition of Whiteboard Friday, giving you a sneak peek at her MozCon Virtual 2021 presentation: To Post or Not to Post: What We Learned... [Read more]

Search Engine Journal has published a new podcast episode ‘How to Find Your Audiences Whenever They Are Online’ featuring Marty Weintraub. The SEJ team says, “In this episode, our guest is Marty Weintraub. He is the founder of AimClear, a driven Integrated Marketing Agency dominant in customer acquisition and winner of 17 US Search... [Read more]

By increasing your followers on Twitter, you can grow the chances of getting more prospects and an opportunity to convert them into customers. Twiends contributor Dave Sumter has published an infographic highlighting 15 useful tips to help you increase your Twitter followers. He says, “Get free twitter followers instantly using these methods. Don’t... [Read more]

Publishing email newsletters is one of the best ways to stay in touch with your customers and continue to promote your products and services. HubSpot contributor Nathaniel Medina has published an article highlighting 20 best email newsletter tools for engaging subscribers in 2021. He says, “With differences in features, pricing, and availability,... [Read more]

Effective content marketing is a key to leading your business further. Quality content helps you persuade your audience and create more leads. Content Marketing Institute contributor Ann Gynn has compiled content marketing myths and missteps that hurt businesses. She says, “We asked presenters at the upcoming Content Marketing World what irritates... [Read more]

Social Media Examiner has published a new video ‘YouTube Shorts, YouTube Clips, and More’. Watch this video to learn about: YouTube Shorts YouTube Shorts Creator Fund YouTube Shorts Sampling Shorts Analytics YouTube Clips YouTube Picture-in-Picture for iPhones and iPad New Video Upload and Edit Experience YouTube Stories Metrics. Social... [Read more]

To improve your content marketing performance, it is important to cultivate the right skillset that enables you to produce the content that matters to your audience. Watch this video featuring Neil Patel to learn about seven digital content writing skills. Neil Patel’s Blog  [Read more]

In his new video, ‘Simple Social Media Patterns You Need To Know to Grow Your Reach, Followers, and Engagement’, Neil Patel has shared some useful insights to improve your social media marketing. He says, “When you publish a video on YouTube, make sure you share it with your friends, tell them to leave a comment, do email blast, push... [Read more]