Ahrefs has published a new video ‘How to Scale Content Creation’ to help you improve your content creation process. In this video, you’ll learn how to scale content creation without sacrificing the quality of your content. Ahrefs  [Read more]

Instagram advertising gives you an opportunity to reach a wide range of audiences on this social media platform. With creative ads, you can achieve your marketing goals. Social Media Examiner contributor Anna Sonnenberg has published an article highlighting four ways to scale your Instagram ad results. She says, “Are you ready to level up your... [Read more]

User-generated content is a great resource to achieve better search engine marketing results. With UGC, you can continuously publish fresh content on your digital channels. Content Marketing Institute Aleh Barysevich has shared four user-generated content ideas and tools. He says, “Several formats and focuses fall into the category of user-generated... [Read more]

We have been telling you about the growing importance of online education. It is an opportunity online marketers should consider because it is rapidly growing as a profitable online niche. (CourseReel will make it practical for you – see below) Imagine this sequence of events: • You go to a website like Udemy or Coursera and pick a topic... [Read more]

Effective email marketing helps you communicate directly with your target audience and build long-term relationships with your customers. Business 2 Community contributor Alejandra Zilak has shared 12 email marketing best practices for building relationships. Zilak says, “Let’s get back to email marketing. How can you use this tool to build... [Read more]

With audience segmentation, you get to learn about your target audience. The more you know about your visitors, the better chance you have at turning them into customers. Business 2 Community contributor Jared Atchison has published an article highlighting three steps to segment your audience in 2022. He says, “One of the best ways to build rapport... [Read more]

Influencer marketing is a type of social media marketing where a business partners with someone who is a trusted authority in a particular industry or with a target audience. Business 2 Community contributor Debra Murphy has published an article highlighting some steps to build a successful influencer marketing strategy. She says, “A lot goes... [Read more]

There are a lot of apps that will record you as you talk. There others that will record a slide show. Epic does more. Although these videos can be used for many purposes, the creator, Mosh Bari, added features that are especially useful for video courses. His goal is that you develop passive income streams. He says it’s easy to get started building... [Read more]

HubSpot has published a new video ‘How to Run ads on Linkedin (In 5 Easy Steps)’ to help you take advantage of LinkedIn advertising. The HubSpot team says, “In this video HubSpot, will show you How to run LinkedIn Ads in 5 easy steps. LinkedIn is one of the best places to advertise your business. It has a high level of trustworthiness,... [Read more]

You need to attract new people to your business. By providing them incredible, high-value, educational content you can make them ready for purchase. MarketingProfs is hosting a webinar ‘Fewer Random Acts of Content’ on Tuesday, January 18, 2021, at 2.00 pm ET. The SEJ team says, “Random Acts of Content are not getting you the results... [Read more]

AdWeek has published a new guide titled ‘To Align With the Modern Buyer’s Journey, Look at the Funnel Differently’ to help you improve marketing performance in the coming year. This guide includes: Deep dives on the four purchase journeys to follow. Case studies showcasing brands that have reimagined their messaging and customer experience... [Read more]

New software and training called TubeMatic. was just released. • Imagine having the key to unlock powerful fast profits from Clickbank… • Imagine having the ability to get high converting traffic on demand… • Imagine being able to turn 5 bucks into 200… over and over again… Imagine no longer, because it’s finally here in... [Read more]

MarketingProfs’ ‘Inclusion in Marketing: Boosting Your Bottom Line While Doing Good’ webinar is available on-demand. Watch this webinar and learn: How increasing supplier diversity can have a direct positive impact on your business growth To identify gaps in awareness, willingness, and capabilities as they pertain to diversity How... [Read more]

MarketingProfs is hosting the ‘Email Marketing Friday Forum’ on Friday, January 14, 2022. The MarketingProfs team says, “Do you find yourself churning out average marketing emails with forgettable personality? Maybe you scatter some automation and toss in a {FirstName} here and there… but you’re still not sure that it’s... [Read more]

The social media sphere continues to grow with the addition of new features that could help you to create a space for your brand. AdWeek contributor David Cohen has published an interesting article on social audio sharing his views on this new segment. He says, “Social platforms continued to make strides throughout 2021 in visually striking areas... [Read more]

200,000 restaurants have recently closed in the US because they can’t do mobile ordering for delivery & pickup to keep their restaurants fully pandemic safe. The ones that haven't yet closed (particularly the local restaurants) are desperate for solutions to their "take-out/delivery only" order management needs to stay alive. Such systems already exist, of course, but systems like GrubHub and UberEats are way too expensive for the small local restaurant..... [Read more]

Video is an essential element when it comes to creating captivating content. It helps you move closer to your audience. Content Marketing Institute contributor Lisa Murton Beets has published an article highlighting seven things content marketers expressed about the video. She says, “To see the bigger picture on video, read on for six more things... [Read more]

Content Marketing Institute has published a new video ‘How to Optimize Content’ featuring Robert Rose. The CMI team says, “People have been optimizing content to be discoverable and useful for thousands of years. In this segment of Marketing Makers, Robert Rose explains how to create a content optimization process for the modern era... [Read more]

To achieve content marketing success, you need to use social media wisely. By using the right calendar, you can make social media content marketing easier. HubSpot has published a free social media content calendar template for marketers. Lindsay Kolowich says, “When you open the social media content calendar template, you’ll notice the... [Read more]

You probably have heard that the Facebook company (but not the application) has been renamed “Meta”. The idea is to reflect the fact that the focus of the company is broader than just the Facebook website and may continue to broaden over time. A second goal was surely just to create a buzz around the company, to get people talking about it and thinking about it.... [Read more]

Your content plays the most important role when it comes to SEO performance. According to SEJ’s Matt Southern, by bolding important pieces of text in a paragraph, you can improve a webpage’s SEO and make the content easier for Google to understand. Matt has cited Google’s John Mueller’s in his article. He says, “Mueller... [Read more]

Creating and sharing free content is a great way to get more followers. E-book marketing is one such way to get more sales done. HubSpot has published a new video ‘How to Create an Ebook With Free Ebook Templates’ to help you create free ebooks. The HubSpot team says, “Are you an expert in your niche and want to share your knowledge... [Read more]

By reaching out to your customers the way they want, you can achieve desired marketing results. AWeber contributor Chris Bass has published a comprehensive article on building a customer-driven marketing strategy. He says, “Start your customer-focused marketing strategy with a simple playbook. This playbook will help you collect feedback at every... [Read more]

Reminding your customers to complete the sales process is surely a good idea. Surely, you should make sure that the reminders are not overdone. AWeber contributor Sean Tinney has shared nine tips to win back lost sales with abandoned cart emails. He says, “Writing a powerful reminder means following best practices for abandoned cart emails. Here... [Read more]

Copyblogger’s Stefanie Flaxman has published a ‘Business Blogging Pro Guide’ to help you grow your blog and so the business. She says, “Writing a blog for your business helps prospects get to know, like, and trust you while you educate them on what they need to know to do business with you. But taking on such an important task... [Read more]

By optimizing your content for various online platforms, you can continue to achieve the best results from your content marketing effort. Search Engine Journal contributor Lily Ray has published a guide ‘Optimizing for Google News, Top Stories, and Discover’. She says, “Optimizing sites to appear in Google News, Top Stories, and Google... [Read more]