HubSpot has published a new video ‘Pinterest Ads 2023: Step-by-Step Guide to Promoted Pins’ featuring Pinterest advertising tactics. The HubSpot team says, “Welcome to our ultimate Pinterest Ad Campaign tutorial! In this video, we’ll guide you step-by-step through the process of setting up and managing your Pinterest ad campaigns,... [Read more]

Semrush has published a new video ‘Understanding Data Analytics for In-House Marketing Teams’ explaining data analytics. The Semrush team says, “Looking to improve your comprehension of marketing analytics tools and reports? Watch this video from Jeff Sauer, Founder of Data Driven, to discover the tools and frameworks he recommends... [Read more]

Organic traffic is the traffic that comes to your website from unpaid (or “organic”) search results. This means that visitors found your website by searching for keywords or phrases related to your content on a search engine like Google or Bing. Search Engine Journal contributor Julia Taylor has published an article featuring five SEO techniques... [Read more]

TubeRushr launch is closing tonight. It can create YouTube Shorts for you. YouTube Shorts are popular with millions of viewers daily (including your editor. We sometimes get sidetracked when we should be editing this newsletter.) But the news of how popular Shorts are doesn’t seem to have penetrated the online marketing community. Hardly any... [Read more]

Content Marketing Institute is hosting a webinar ‘Enhancing Content Writing with AI: Opportunities and Challenges’ on Thursday, July 13, 2023, at 1.00 pm EDT. The CMI team says, “ChatGPT kicked off the race to implement AI across all industries and processes—including SEO and content creation. Are you looking to boost efficiency... [Read more]

Google Analytics 4 (GA4) is the next generation of Google Analytics. It’s a more powerful and flexible analytics platform that’s designed to help you understand your customers better and make more informed decisions about your business. Search Engine Journal is hosting a webinar ‘Mastering GA4: How To Use The New Google Analytics Like... [Read more]

With customer expectations rising and personalization now an expectation, it’s almost necessary to use AI to help maintain customer loyalty and gain insights in a post-cookie world. Digital Marketing Depot is hosting a webinar ‘Reshape Your Marketing with GPT’ on Tuesday, July 18, 2023. The DMD team says, “AI can help with drafting... [Read more]

Video Sales Letters, when done professionally, make excellent sales tools. This group of DFY templates will help you build professional video sales letters in record time.... [Read more]

AI-generated content is a type of content that is created by artificial intelligence. This type of content is used for a variety of marketing purposes in marketing. HubSpot contributor Tristen Taylor has published an article featuring the top types of AI-generated content in marketing. She says, “Thanks to the advancements in artificial intelligence technology,... [Read more]

Tangential SEO is a type of SEO that involves creating content that is only tangentially related to your core products or services. This type of content can be a great way to reach new audiences and build backlinks to your website. Search Engine Journal has published a new guide ‘Tangential SEO: Finding Keywords for Content No One Else Has’... [Read more]

Search Engine Journal contributor Kristi Hines has published an article featuring 60 ChatGPT plugins for content marketing available in the Burgeoning plugin store. She says, “This article features over 60 ChatGPT plugins for content marketing, including tools for AI-assisted content research, optimization, and promotion. As with all generative... [Read more]

ProfitLens 2.0 was just launched (11 AM EDT) to create all the pictures you will need for many marketing purposes using the power of AI. Use a phrase to say what you want; you have a picture in seconds. Don’t like that one. Tell it to create another one. Change you phrase a but to get one more like you are needing. In short, if you’re looking... [Read more]

PPC management is the process of overseeing and managing a company’s PPC ad spend. This often involves creating strategies and ad buys while minimizing the overall expenditure. It can be done by the company itself, or a dedicated specialist company may be hired to manage PPC buys on their behalf. Search Engine Journal contributor Navah Hopkins... [Read more]

eMarketer’s webinar on ‘Revolutionizing Your Measurement Strategy’ is available on demand. The eMarketer team says, “To provide the meaningful measurement marketers need in a post-cookie world, media companies can apply proven and familiar measurement tactics to campaigns running on emerging channels, such as connected TV and... [Read more]

Local SEO is the process of optimizing your online presence to increase local traffic, visibility, and brand awareness. It is a subset of SEO that focuses on improving a business’s visibility in local search results. MOZ contributor Miriam Ellis has published an article highlighting 12 local search developments from Q2 2023. She says, “Greetings,... [Read more]

BizSuiteAI has just been launched by the Firelaunchers team, in partnership with Eric Holmlund. A fully loaded toolkit with marketing tools, plugins and pop-ups to create FOMO, provide Social Proof, Engage and keep your website visitors... [Read more]

This is a reminder for the MarketingProfs webinar to be held on June 29, 2023. MarketingProfs is hosting a webinar ‘Fast and Furious: How to Optimize Your Marketing Automation to Outpace the Competition’ on Thursday, June 29, 2023, at 2.00 pm ET. The MarketingProfs team says, “Join Act-On to discover how to fine-tune your marketing... [Read more]

A marketing agency is a company that provides marketing services to businesses. These services can include strategy development, creative services, etc. Copyblogger contributor Tim Stoddart has published an article on starting a marketing agency. He says, “Whether you have zero clients or are a freelance marketer interested in scaling into an... [Read more]

MOZ has announced the MozCon 2023 Final Agenda. Cheryl Draper says, “It’s hard to believe that this year’s MozCon is less than two months away, and we couldn’t be more excited to dive into the future of search from our brand new venue, the Seattle Convention Center’s Summit building. On August 7 and 8, join Roger Mozbot at MozCon... [Read more]

Quantum is what Billy Darr, the creator, calls "the world's 1st all-in-one AI-powered YouTube automation app" is designed to let you earn passive income from YouTube.... [Read more]

Semantic SEO is a type of SEO that focuses on the meaning of the content on a website. It does this by using schema markup, which is a type of code that tells search engines about the meaning of the content on a website. Schema App has published a detailed article on semantic SEO. The Schema App team says, “Semantic SEO is the process of giving... [Read more]

Google’s search algorithm is constantly changing, with minor updates happening up to six times every day. SEOs need a series of checks and protocols, and a response plan, not just to weather the algorithm storms, but to proactively leverage them for growth. STAT Search Analytics has published ‘The SEO’s Algorithm Emergency Response... [Read more]

Artificial intelligence (AI) is increasingly being used in the field of copywriting, with a number of AI-powered tools now available to help businesses create high-quality content at scale. Ahrefs contributor Chris Haines has published an article featuring useful AI copywriting tools. He says, “Let’s scroll down and look at the tools you can... [Read more]

Search Engine Land has published ‘A PPC marketer’s guide to retail media’. Nicola Agius says, “Most people know that Amazon, Walmart and Instacart have paid search placements on their websites. However, you may not know about their involvement in programmatic, display, social media and Google Shopping. It is crucial for PPC marketers... [Read more]

Advertising on Google is one of the best ways to reach your prospective customers. Google Ads help you run targeted campaigns. Search Engine Land contributor Nicola Agius has published an article featuring 10 strategies to optimize your Google Ads account. She says, “Here are 10 advanced strategies that have helped Tomlinson’s company achieve... [Read more]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘The Complete A.I. SEO Guide for Beginners’. The HubSpot team says, “A.I. in search is going to evolve slower than people think… Kipp and Kieran explore how SEO will evolve in a post-AI world. Learn how AI will change product discovery, why... [Read more]