Predictive analytics refers to the use of data, statistical algorithms and artificial intelligence to identify possible future outcomes in terms of marketing. It helps you to analyze customer responses or purchases and explore cross-sell opportunities. ClickZ contributor Adriana Lynch has shared three strategies to help you use predictive analytics... [Read more]

SEO keeps changing with Google algorithm updates. In 2019, Google announced several changes to its algorithms which required improvements in your strategies. Rank Ranger team has published a new podcast episode ‘Looking Back at SEO in 2019’ featuring Ross Tavendale of Type A Media. Rank Ranger team says, “Ross Tavendale of Type... [Read more]

Your holiday marketing efforts need a strong SEO strategy for reaching more people online. And for better SEO performance you need an ability to perform effective keyword research. Searchmetrics contributor Jordan Koene has published a new podcast episode ‘Building and Assessing a SEO Holiday Keyword List’ featuring Tyson Stockton. Koene... [Read more]

Search Engine Optimization (SEO) is alive and well. It’s just harder than ever before. Originally, people who thought about and experimented with improving their site ranking were rare. Almost anything they did to try to improve their rank worked because most webmasters did nothing. Today, though, the value of optimization is well-known, so almost... [Read more]

You need a well-planned SEO strategy to get more web traffic from search engines. To achieve your search engine marketing goals, you should avoid any kind of mistakes. Authority Labs contributor Ashley Segura has shared eight things that might be hurting your SEO strategy. Segura says, “Decoding the mysteries of search engine optimization... [Read more]

Marketing ROI analysis helps you to find out how your campaigns are performing. It is important to have data to defend and expand your marketing budget. MarketingProfs is hosting a webinar on ‘How to Report on Marketing ROI With Confidence’ on Thursday, December 5, 2019 at 2.00 pm ET. MarketingProfs team says, “Do you want to... [Read more]

According to Internet Live Stats , 3.5 billion Google searches are made everyday. The Google search volume grows by 10% every year. You need to develop a strong SEO strategy to get more traffic from Google. Unbounce contributor Amy Middleton Hebdon has shared four ways to drive more traffic from Google. Hebdon says, “The opportunity to... [Read more]

How do you get you site recognized and ranked well by the search engines? There are many ingredients in that go into your site's assessment by Google, Yahoo and Bing. Among the most important ingredients, known as "factors", are backlinks from other respected sites and social signals from social media... [Read more]

With the integration of Artificial Intelligence (AI) and Virtual Reality (VR), social media platforms are expected to grow further in the near future. According to Medium, more and more practical applications of VR and Augmented Reality (AR) will be changing social media landscape. Neil Patel has published a new video ‘The Social Network... [Read more]

A title tag is an HTML element that specifies the title of your web page. Title tags appear on search engine result pages in response to search queries. Tags also appear in social media posts and browser tabs. According to Moz “title tags are the second most important on-page factor for SEO, after content”. Title tags help your visitors... [Read more]

To grow your business you need customers. And to win more and more customers you need to prove that you have the best products and services for them. Search Engine Journal team is hosting a webinar on ‘Client Reporting: How Top Agencies Do It Better’ on Wednesday, December 4 , 2019 at 2.00 pm ET. Attend this webinar to learn how you can... [Read more]

You know that videos can be one of your most productive marketing tools; that is, if they are actually viewed. But you also know that you don't want search engines to consider them as spam, which can happen if they are available from servers known to host spam... [Read more]

AdWeek is hosting a webinar on ‘Know Your Prospects Better Than You Know Your Customers: The Next Revolution in Audience Targeting’ on Tuesday, December 4 at 1.00 pm EST. The AdWeek team says, “Here’s a prediction for 2019: It will be the year when new audience targeting methodologies begin solving the biggest challenges that brands... [Read more]

The wise use of artificial intelligence technology can help you connect with more people. It also improves user experience and enables you to retain customers for a longer period. Digital Marketing Depot team is hosting a webinar on ‘Get More Value Out of Your First-Party Data: Using AI to Connect the Online-to-Offline Buying Experience’ on... [Read more]

Use of Artificial Intelligence (AI) in search engine optimization helps you to improve your current SEO performance by discovering opportunities for improved optimization, such as including related keywords in your optimization plans . It can also improve the accuracy of both keyword research and competitor analysis. SEO Clarity contributor... [Read more]

If you want to sell multiple products to the same customer, then you need a sales funnel. New software makes it easy to build one. AffiliEngine is the first of its kind. It is a one-click funnel deployment system. If you are a marketer with no time (or no skill) to set up funnels for their businesses.... [Read more]

You can improve your SEO performance with faster page loading speed, high quality content, image optimization, link building and many other tactics. Effective keyword research plays a pivotal role in discovering right set of keywords for improving your web traffic. SEO Clarity contributor Julia Stewart has shared an article highlighting useful ways... [Read more]

In search engine optimization, Fraggles are a combination of ‘Fragments’ and ‘Handles’ that rank in Google search results. When searchers click there, Fraggles scroll directly to a specific section of an article, forum or webpage. MOZ team has published a new Whiteboard Friday video titled ‘All About Fraggles (Fragment + Handle)’... [Read more]

Social media marketing is scaling new heights with new services and features. With constant rise in social media population, businesses get opportunities to connect with more people online and increase sales. We are welcoming the new year in couple of days. So it’s right time to learn how experts perceive the growth of social media marketing.... [Read more]

Fresh content means a higher Google ranking. But sometimes you don't have the time to start from scratch. When you are faced with a deadline, take an old post or some PLR content and run it through new software, WP AutoRewriter, which was just released. It lets you write new blog posts in under 30 seconds by taking existing content and spinning it to create fresh content that looks nothing like the original... [Read more]

To achieve social media marketing you need to connect with more people online. By doing this you can give wider exposure to your products and services and improve the chances of achieving more sales. Business 2 Community contributor Emily Goldfarb has shared four important metrics that an help you to improve your social media marketing. Goldfarb... [Read more]

Reading is the best learning strategy as it provides you a wider insight into your area of work. Content marketing involves discovering new ideas for persuading your audience to take desired action. State of Digital contributor Marijana Kostelac has shared a list of six books that can help you to become a better content marketer. Kostelac says,... [Read more]

Smart Targeting refers to the tactic of predicting the interests of Internet browsers using artificial intelligence (AI). You can offer your audience a more personalized experience with smart targeting. HubSpot contributor Kayla Carmicheal has published an article highlighting the benefits of smart targeting. Carmicheal says, “When you... [Read more]

According to Wyzowl statistics, 82% of businesses feel that video marketing is an important part of their marketing strategy. Effective video marketing campaigns help you to generate more leads, improve your ROI and most importantly to appeal a lot of mobile users. Social Media Examiner team has published a new video ‘How to Make Persuasive... [Read more]

Lead generation has become easier with the emergence of popular social media platforms. Facebook and Instagram with their combined user base have formed a huge possibility for the brands to earn more leads from social meida Search Engine Journal contributor Michael Stelzner has published new podcast episode featuring Jenn Herman. Stelzner says,... [Read more]

Your social media presence helps in creating new connections for building a stronger business with more sales. A well-designed social media profile can play a key role in influencing more people. Search Engine Journal contributor Kevin Rowe has share five ways to use social media profiles for creating quality links to your websites. Rowe says,... [Read more]