Watch Neil Patel’s latest video ‘How to Get More Social Engagement When Reach is Declining’ to find out strategies to improve your social media marketing. He says, “How to get more social engagement when reach is declining. Facebook organic reach is way down. I remember being able to post a link on Facebook and being able to... [Read more]

SEO acronyms are important! In the world of SEO, there are plenty of acronyms. So many, in fact, that it can be difficult in the beginning to keep track of the many acronyms you might come across. The iloveseo.com team has published ‘A Guide to SEO Acronyms and Terms’. Brian Harnish says, “Feel free to print it out and use it at your... [Read more]

Sitebulb has published a new guide ‘How to Conduct a Site Accessibility Audit (For SEO)’ featuring useful strategies to perform a site accessibility audits. Sam Torres says, “This simple how-to guide dovetails with the previous 4-part blog series from Sitebulb’s own staff writers. Refer back to the first introductory post on Why... [Read more]

Stoodaio 2.0 is a 4-in-1 app that is powered by genuine artificial intelligence that builds your video marketing campaigns, step-by-step.   It will write your video scripts for you. It will turn those scripts into realistic human-sounding voiceovers. It will then turn that script and voiceover into a premium video with relevant background media:... [Read more]

Featured snippets come from web search listings. Google’s automated systems determine whether a page would make a good featured snippet to highlight for a specific search request. Search Engine Land contributor Chris Long has published an article featuring nine optimization guidelines for Google’s featured snippets He says, “Throughout... [Read more]

A marketing strategy is a detailed, structured plan for your marketing efforts across a wide range of platforms and channels. HubSpot contributor Kayla Carmicheal has published an article featuring seven steps to create a complete marketing strategy in 2023. She says, “A marketing strategy will: Align your team to specific goals. Help you tie... [Read more]

An HTML form is used on a website to collect information entered by visitors. If you want to be notified when someone has submitted their information, you can set up a process that sends emails from an HTML form. HubSpot contributor Kayla Carmicheal has published a step-by-step process for creating HTML forms for sending emails. She says, “There... [Read more]

Text-to-voice systems have been available for more than 20 years. Those early versions were not very life-like, but in the years leading up to 2023 great improvements have been made. The artificial voices sound about 99% human. Only if you listen very carefully will you ever be able to detect an inflection that doesn’t quite fit with the context... [Read more]

Quality content can help you influence an audience and achieve desired results. Content Marketing Institute contributor Jodi Harris has published an article featuring three ways to create content that works for you. She says, “The resources in this article will help you enhance your team’s content capabilities, so they can craft engaging brand... [Read more]

Search Engine Journal contributor Shelley Walsh has shared 22 tips to help you get more followers on Instagram. She says, “Here are 22 strategies to get more followers on Instagram without breaking the bank. From increasing likes to posting high-quality images, all of these tips are tried and tested: 1. Have A Plan & Create A Content Calendar... [Read more]

Freakonomics has published a new podcast episode ‘Is Google Getting Worse?’. The Freakonomics team says, “The power of that revelation faded, as revelations do, and we all began to take Google for granted. When you needed some information, you just typed a few words into the search box and, very quickly, you got the answer you were... [Read more]

WebPrimo Plus is being launched today, and there is a training webinar at 10 AM EST to show what it can do for you. At one time (in internet years, it was a long time ago) you could attract a fair amount of traffic with a rather mediocre website. Now, though, due to the rapidly increasing competition for customer attention, we all have recognized the... [Read more]

A strong social media marketing plan can help your plan and execute campaigns that help you achieve desired results. Search Engine Journal contributor Jason Hennessey has shared a six-step plan to create a social media content plan to increase user engagement, grow your following, and earn sales for your business. He says, “Creating a social media... [Read more]

The world has gone digital. As of July 2022, there were 5.03 billion people worldwide using the internet. That means 63.1% of the global population could potentially land on your website. Search Engine Journal contributor Brian Frederick has published an article featuring 17 types of content marketing you can use. He says, “The heart of any... [Read more]

You surely need to consider the email subject lines when it comes to email marketing success. Attention-grabbing subject lines can help you improve your email open rates. HubSpot contributor Braden Becker has published an article featuring 157 best email subject lines. He says, “According to HubSpot Research, 65% of surveyed marketers say that... [Read more]

PageDyno is a professional lead-page creation app that lets anyone (more specifically, you) quickly and easily create high-converting lead pages in about three minutes.... [Read more]

By getting great Google reviews you can give a boost to your business. Reviews help you gain trust of your prospects. Semrush has published a new video ‘How to Get More 5-Star Google Reviews for Your Business’ to help marketers get quality reviews for your business. The Semrush team says, “Reviews are absolutely essential when it comes... [Read more]

Market share is the percentage of an industry’s sales that a particular company owns. HubSpot contributor Rebecca Riserbato has published an article explaining market share and how you can calculate it. She says, “Calculating your market share will give you an overall understanding of your position in the industry, but it’s also helpful... [Read more]

MarketingProfs is hosting a webinar ‘How to Overcome the Biggest B2B Buying Barriers’ on Tuesday, December 13, 2022 at 2.00 pm ET. The MarketingProfs team says, “Join #mpb2b favorite Nancy Harhut for an encore presentation of her fall 2022 B2B Forum talk. She’ll show you what to write—and say—to lower customer defenses and... [Read more]

EazyFlipBook lets you profit from the untapped marketing channel of Flipbook marketing with a low cost process. Rick Ngm the creator, says that thousands of early adopters have quietly started making good profits already from this untapped goldmine: Flipbook marketing.... [Read more]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Understanding Web3 Through a Marketing Lens’ featuring Tony Pham. The MarketingProfs team says, “In Episode 523 of Marketing Smarts, recorded at the Boston’s B2B Forum in October, Tony spends much of his session with host George B. Thomas giving the... [Read more]

Video is one of the most impactful marketing tools. It helps you move closer to your audience and persuade them. MarketingProfs contributor Tony Gnau has published ‘DIY vs. Professional Video Production: A Brief Guide’ sharing some useful video production strategies. He says, “It’s a tough spot to be in: You know you need a video,... [Read more]

Marketing Dive’s webinar on ‘Building Loyal Customer Relationships Beyond the App’ is available on demand. The MD team says, “Today various mobile channel strategies disrupt the disrupters through loyalty rewards programs that rethink outreach and engagement. What’s working? Why? This webinar presents industry experts and practitioners... [Read more]

E-commerce continues to rule all across the globe. With great offers and quality products, you can continue to grow your e-commerce business in the next year too. Search Engine Journal has published an article featuring 15 e-commerce SEO experts’ top insights for a successful 2023. The SEJ team says, “E-commerce experts in this article talk... [Read more]

HubSpot has published ‘Creating Your Brand Voice: A Complete Guide‘ to help marketers understand how to create their brand voice. This guide covers the following: What is a brand voice? Creating a Brand Voice Brand Voice Examples Brand Voice Template Crafting Your Voice. Caroline Forsey says, “Your personality makes you unique —... [Read more]

Semantic HTML refers to the use of HTML tags that convey the meaning—or semantics—of the content contained within them. Semrush contributor Vlado Pavlik has published a detailed article on semantic HTML and how to use it correctly. He says, “Besides the obvious reason that semantic HTML tags are easier to read and understand—for example,... [Read more]