Strategies to Generate High-Quality Leads - IM NewsWatch, March 3, 2025

March 3rd, 2025 at 10:59 pm EDT
Internet Marketing NewsWatch
Monday, March 3, 2025

The Google Update That Destroyed 4 Of Their Websites [Video]

Ahrefs has published a new video ‘The Google Update That Destroyed 4 Of Their Websites’. The Ahrefs team says, “This is a story about a popular DIY blog that lost 75% of their traffic and income after a Google algorithm update hit their site. Learn how it all happened and what they’re doing now. Charleston Crafted is a DIY and... [Read more]

Claude 3.7 & Claude Code Just Dropped! [Podcast]

HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast titled ‘BREAKING: Claude 3.7 & Claude Code Just Dropped! (Massive AI Upgrade)’. The HubSpot team says, “What makes Claude 3.7 Sonnet... [Read more]

Strategies to Generate High-Quality Leads

High-quality leads are potential customers who show genuine interest and strong intent to engage with a business. They have a higher conversion potential, making them valuable for sales and marketing efforts. Digital Marketing Institute contributor Clodagh O’Brien has published an article featuring useful strategies to generate high-quality... [Read more]

AI App Builder creates fully customizable mobile apps #ad

AI App Builder lets you create unlimited iOS and Android mobile apps without writing a line of code. The mobile app industry has thrived for over ten years, bringing in billions of dollars for companies like Apple, Google, and countless app developers, with an annual growth rate of 24%. But there’s an under-the-radar prosperity stream as well,... [Read more]

What is Bluesky & How Can Marketers Use it? [Answered]

Bluesky is a microblogging platform for sharing short text posts, images, and videos. It offers a decentralized alternative for open and interactive social networking. Digital Marketing Institute contributor has published an article answering ‘What is Bluesky & How Can Marketers Use it?’. Clodagh O’Brien says, “Even if you... [Read more]

SEO Beyond Just the Ten Blue Links!, March 18 [Webinar]

In the AI-driven search era, ranking beyond the traditional 10 blue links is essential. Securing visibility now means optimizing for featured snippets, PAA, and Google’s Search Generative Experience across multiple search touchpoints. Digital Marketing Depot is hosting a webinar ‘SEO Beyond Just the Ten Blue Links!’ on Tuesday, March... [Read more]

What is Index Bloat? [Video]

Index bloat occurs when a database accumulates excessive or unnecessary indexes, leading to increased storage usage and slower query performance. Regular index maintenance and optimization help prevent inefficiencies and improve database speed. MOZ has published the latest episode of the Whiteboard Friday video ‘What is Index Bloat?’ featuring... [Read more]

VidExplo AI 2.0 creates professional animated explainer videos #ad

The new VidExplo AI 2.0 builds explainer videos in minutes (or less) for any niche. It lets you: ► Unleash the power of creating animated explainer videos in any niche in under a minute with the world’s pioneering AI-driven, drag-and-drop 3D animated explainer video creator app. ► Benefit from over 100 pre-designed video templates that allow... [Read more]

Data-Driven Conversations That Move And Resonate, April 3 [Webinar]

Data-driven conversations leverage insights from analytics and real-time data to enhance decision-making and engagement. By using factual evidence, businesses and teams can communicate more effectively, personalize interactions, and drive meaningful outcomes. Adweek is hosting a webinar ‘Data-Driven Conversations That Move And Resonate’... [Read more]

11 Years of Google Warming: Is Search Heating Up? [Explained]

MOZ expert Dr. Peter J. Meyers has published an article titled ’11 Years of Google Warming: Is Search Heating Up?’. He says, ” If your job has anything to do with search, you might feel like Google changes every day. Don’t worry, it’s just your imagination — in reality, it’s more like 13 changes every day. We can’t chase... [Read more]

Building an Award-Winning Website with HubSpot’s Content Hub [White Paper]

Digital Marketing Depot has published a new white paper ‘Building an Award-Winning Website with HubSpot’s Content Hub’. The DMD team says, “Ready to transform your website into a powerful revenue driver? SmartBug’s expert guide reveals proven strategies for leveraging HubSpot Content Hub to create high-performing digital experiences... [Read more]

Blyx Studio: The Premier All-in-One Visual Content Creation System #ad

Blyx Studio is an all-in-one visual content creation platform that empowers users to generate stunning images, GIFs, and videos effortlessly using AI-powered tools. With advanced editing features, a massive template library, and seamless customization options, creators can design high-quality content for marketing, social media, and sales pages in... [Read more]

Understanding Marketing Funnel Automation

Marketing funnel automation streamlines customer journeys by automating lead nurturing, engagement, and conversion processes. It boosts efficiency, ensures consistent messaging, and optimizes campaign performance at every funnel stage. MarTech contributor Nichola Stott has published an article on the anatomy of marketing funnel automation. She says,... [Read more]

GenAI in Marketing Content Production [Report]

Digital Marketing Depot has published a new report titled ‘GenAI in Marketing Content Production’. The DMD team says, “More content. More relevance. More speed. More impact. Today’s marketers often find themselves juggling competing—and equally urgent—priorities. Consumers expect personally relevant, emotionally attuned and... [Read more]

Your Guide To Writing A Content Brief [Guide]

A content brief is a concise document outlining key details like target audience, purpose, tone, and keywords for a specific content piece. It ensures clarity and alignment between content creators and marketing goals, streamlining the creation process. HubSpot contributor Laura M. Browning has published an article featuring useful information on writing... [Read more]

BaxAnalytics: What visitors are really doing on your site #ad

BaxAnalytics (launching today) is your gateway to transforming website interactions into powerful business growth. This tool is designed to offer you deep insights into user behavior, paving the way for increased conversions and revenue. Unlike traditional analytics, BaxAnalytics goes beyond simple statistical data. It offers actionable insights that... [Read more]

Strategies To Optimize Your Marketing & Ad Spend

In 2025, marketing spend optimization relies on AI-driven analytics, predictive modeling, and real-time performance tracking to maximize ROI. Brands focus on data-driven budget allocation, prioritizing high-performing channels and personalized customer journeys. HubSpot contributor Jenny Romanchuk has published an article featuring proven strategies... [Read more]

This is how viral marketing really works [Podcast]

Viral marketing leverages compelling, shareable content to rapidly spread brand awareness through social media and word-of-mouth. It thrives on emotional appeal, creativity, and timing to engage audiences and spark organic growth. The latest Ahrefs Podcast episode is titled ‘This is how viral marketing really works’ featuring Delbert Ty. This... [Read more]

Semrush Lists 10 Benefits of SEO for Business

Using SEO for business growth involves optimizing your online presence to attract organic traffic and convert visitors into customers. It enhances visibility, builds credibility, and drives sustainable long-term results for your brand. Semrush contributor Alex Lindley has published an article featuring 10 benefits of SEO for business. He says, “Deciding... [Read more]

MovieReelAI launches today. Introductory webinar at 10:00 #ad

The MovieReelAI webinar on using AI to build a prosperous business with videos is at 10:00 AM NY time. Today’s live session, led by Abhi Dwivedi, will show you: ✅ The mechanics of AI video creation— how to transform basic text prompts into impressive, professional-grade videos. ✅ Effortless monetization of AI videos—whether selling to businesses, starting a faceless YouTube channel, or crafting viral content.... [Read more]

Guide to Marketing on Threads [Guide]

Marketing on Threads leverages the platform’s conversational and community-driven nature to engage audiences through authentic, real-time interactions. By focusing on relatable content and active participation, brands can build stronger connections and drive engagement. MarTech contributor Mike Pastore has published an article covering useful... [Read more]

How To Avoid Content Chaos in the AI Age [Video]

Content Marketing Institute has published a new video ‘How To Avoid Content Chaos in the AI Age’. The CMI team says, “Why worry about making your content plans visible if you can create content at the speed of AI? Because content created doesn’t equal content impact. Robert Rose of the Content Marketing Institute explains why getting... [Read more]

Unlock Local SEO: Online Review Trends Broken Down by Industry, March 26 [Webinar]

Local SEO helps businesses improve visibility in location-based searches, attracting nearby customers and driving foot traffic. By optimizing for local keywords, Google My Business, and reviews, businesses can boost credibility and sales. Search Engine Journal is hosting a webinar ‘Unlock Local SEO: Online Review Trends Broken Down by Industry’... [Read more]

Vanity URLs: Definition, Uses, and 3-Minute Setup Guide [Guide]

Vanity URLs are short, customized web addresses that enhance branding and make links more memorable. They improve user experience, increase click-through rates, and boost SEO by including relevant keywords. Neil Patel has published ‘Vanity URLs: Definition, Uses, and 3-Minute Setup Guide’. He says, “Brands use vanity URLs for several... [Read more]

How Do You Integrate AI Into the Workplace? [Podcast]

Integrating AI into the workplace enhances efficiency, automates repetitive tasks, and improves decision-making. It enables businesses to optimize productivity while allowing employees to focus on strategic and creative work. HubSpot has published the latest episode of the ‘Marketing... [Read more]


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