Strategies to Drive More Revenue with Google Ads AI - IM NewsWatch, October 23, 2024

October 23rd, 2024 at 9:56 am EST
Internet Marketing NewsWatch
Wednesday, October 23, 2024

Content Marketing In 2024: The Ultimate Guide [Guide]

Content marketing focuses on hyper-personalization and interactive experiences, driven by AI and data analytics. Brands prioritize authentic, value-driven content to engage audiences across diverse platforms, enhancing customer loyalty and trust. Forbes has published ‘Content Marketing In 2024: The Ultimate Guide’. Laura Hennigan says, “Content... [Read more]

B2B Commerce Masterclass, October 30 [Webinar]

B2B commerce focuses on transactions between businesses, enabling bulk purchasing, long-term contracts, and customized pricing. It leverages digital platforms for streamlined procurement, fostering efficiency and stronger supplier relationships. Content Marketing Institute is hosting a webinar ‘B2B Commerce Masterclass’ on Wednesday, October... [Read more]

Guide to Marketing on LinkedIn

Marketing on LinkedIn allows businesses to target a professional audience with precision through tailored ads and content. With features like Sponsored Content and InMail, brands can build thought leadership, engage decision-makers, and drive conversions in a trusted business environment. MarTech has published a comprehensive article ‘Marketing... [Read more]

DropServe: Blueprint revealed in today’s encore workshop #ad

Join Jay Cruiz and Chris Munch live, as they show all the details of DropServe, which they describe as “your path to profit with expensive virtual products”. This is a demo of an online store for selling to the wealthy. Don’t miss it; there are three more live workshops for people who missed the workshops yesterday. The floodgates... [Read more]

Straategies to Drive More Revenue with Google Ads AI

Google Ads is leveraging AI to enhance campaign performance by automating tasks like audience targeting, bidding strategies, and ad creation. AI-driven features, such as Performance Max and Smart Bidding, optimize ads in real-time, helping advertisers reach the right users with personalized content, improving ROI while saving time. Search Engine Journal... [Read more]

OpenAI Canvas – The AI Tool Every Marketer Has Been Waiting For [Podcast]

HubSpot has published the latest episode of ‘Marketing Against the Grain’ podcast titled ‘OpenAI Canvas Is AMAZING! The AI Tool EVERY Marketer Has Been Waiting For’. The HubSpot team says, “Kipp and Kieran dive into the game-changing... [Read more]

What Google Doesn’t Want You to Know About Their Search Algorithm [Video]

Ahrefs has published a new video ‘What Google Doesn’t Want You to Know About Their Search Algorithm’. The Ahrefs team says, “The leaked Google documents reveal secrets into how the Google search algorithm may work. Watch as we go on a journey to see if Google lies to us and why.” Ahrefs  [Read more]

StocksBreeze: The granddaddy of AI image creation tools #ad

In StocksBreeze, you get 15 Million+ AI-powered, royalty-free multimedia assets for every business niche, assets that capture maximum attention. It provides a range of stock assets, including high-quality photos, videos, vectors, illustrations, music, and sound effects.... [Read more]

Keyword-First vs Topic-First Content: The Two Ways to do SEO [Video]

Orbit Media Studios has published a new video ‘Keyword-First vs Topic-First Content: The Two Ways to do SEO’ featuring Andy Crestodina. The Orbit Medi team says, “By the end of this short video, you’ll see the difference clearly and you’ll know, in that moment of truth before you write a single word, which mode you’re in. Are... [Read more]

HubSpot Shares 31 Google Search Statistics

Google Search is constantly evolving, integrating AI to deliver more personalized and intuitive results. With advancements like natural language processing, it now better understands user intent, offering faster, more relevant information. HubSpot contributor Meg Prater has published an article featuring 31 Google Search statistics you can use. She... [Read more]

Reminder- The Ultimate Consent Strategy for Maximizing Customer Opt-Ins, October 24 [Webinar]

This is a reminder for the DMD webinar to be held on October 24, 2024. In today’s data-driven world, gaining control over user consent data is essential. Join us to master the art and science of consent optimization in an era where user choice and trust are paramount. Digital Marketing Depot is hosting a webinar ‘The Ultimate Consent Strategy... [Read more]

[Launch Ending] TokMate AI, the marketer's friend on TikTok #ad

TokMate lets yoy use TikTok for real marketing. If you are like many of our readers, you may have overlooked TikTok as a marketing platform. We have. It has always seemed too frivoous to us. And maybe for some subject matter it still is.... [Read more]

ABM and AI for Marketers: Priority Use Cases for 2025, October 29 [Webinar]

As we head into 2025, the intersection of Account-Based Marketing (ABM) and Artificial Intelligence (AI) is creating opportunities for marketers to drive personalized, data-driven campaigns that deliver better results. In this webinar, we’ll explore three game-changing uses that leverage the power of ABM and AI. Digital Marketing Depot is hosting... [Read more]

Using Calendly with Your Email Marketing Platform [Video]

Email marketing helps attract new customers by delivering personalized offers and valuable content directly to potential leads. It fosters engagement and builds trust, turning prospects into loyal clients. AWeber has published a new video ‘Using Calendly with Your Email Marketing Platform to Automate Lead and Customer Nurturing’. It covers... [Read more]

How To Use AI To Create Viral Short Form Videos [Podcast]

HubSpot has published the latest episode of ‘Marketing Against the Grain’ podcast titled ‘How To Use AI To Create Viral Short Form Videos’. The HubSpot team says, “Can AI really create viral short form videos in just 6 minutes?... [Read more]

AI High Ticket Commissions from Facebook's Hidden Cash Flow #ad

AI High Ticket Commissions lets marketers take advantage of an overlooked feature in Facebook's system – a feature that can not only generate viral traffic but also secure consistent earnings.... [Read more]

How AI is Transforming Marketing Forever: Latest Trends and Tools Explained [Podcast]

AI revolutionizes marketing by enabling personalized customer experiences and data-driven decision-making. It enhances efficiency in targeting, content creation, and campaign optimization, driving better engagement and ROI. Social Media Examiner has published the latest Social Media Marketing Podcast episode... [Read more]

12 Steps For Creating An Effective SEO Strategy

An effective SEO strategy boosts website visibility, driving organic traffic and improving search engine rankings. It helps businesses attract targeted audiences, increase conversions, and stay competitive in the digital landscape. Search Engine Journal founder Loren Baker has published an article featuring 12 essential steps for building a winning... [Read more]

How Content is Critical to a Winning Ecommerce Strategy, November 5 [Webinar]

E-commerce success hinges on making it fast and easy for shoppers to find what they’re looking for. Shifting channels, evolving consumer expectations, and technologies like AI require teams to be more dynamic than ever. Every customer experience requires extensive planning, with content and technology working together behind the scenes to deliver... [Read more]

Mega Graphic Bundle: Use them in any graphics app #add

Every marketer needs high quality graphics to attract attention. Mega Graphic Bundle is high-quality, but is not one of the high-priced graphics packages we often see advertised. You will be happy to see the price of these 1600+ graphics in these niches... [Read more]

Google Algorithm Updates: Impact on Brands and Marketers

Google algorithm updates refine search rankings, impacting website visibility and SEO strategies. Brands and marketers must adapt to these changes to maintain or improve their online presence. Digital Marketing Institute contributor Clark Boyd has published an article highlighting the impact of Google algorithm updates. He says, “The 2024 Google... [Read more]

Semrush Lists 15 Google Analytics Alternatives

Google Analytics alternatives offer robust tracking and analytics features, often with enhanced privacy and customization options. These tools provide diverse insights to help businesses optimize their online performance without relying on Google’s ecosystem. Semrush contributor Tan Siew Ann has published an article featuring 15 best Google Analytics... [Read more]

Ahrefs Lists 50 Best Backlink Builders for 2024

Backlink builders focus on creating high-quality links from other websites to improve a site’s search engine ranking. Their strategies enhance a website’s authority and visibility online. Ahrefs contributor Ryan Law has published an article featuring 50 best bootstrapped backlink builders for 2024. He says, “In this article, we’re... [Read more]

What’s Your Data Standards Plan? [Video]

Content Marketing Institute has published a new video ‘What’s Your Data Standards Plan?’. The CMI team says, “In new research from Claravine and Advertiser Perceptions, 98% of agencies and 81% of client marketers agree that their company will lose market share without a data standards practice. Though it’s challenging to reach... [Read more]

A Guide To Robots.txt: Best Practices For SEO [Guide]

Robots.txt is a file used by websites to instruct search engine crawlers on which pages to index or avoid. It helps manage site visibility in search engine results and control the behavior of web crawlers. Search Engine Journal has published ‘A Guide To Robots.txt: Best Practices For SEO’. Vahan Petrosyan says, “Understanding how to... [Read more]

Instagram Updates for 2025: What Marketers Need to Know [Podcast]

In 2025, Instagram is expected to focus even more on immersive experiences, with augmented reality (AR) and AI-driven content shaping user interactions. The platform will likely continue evolving as a hub for e-commerce and creator-driven content. Social Media Examiner has published the latest Social Media... [Read more]


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