Strategies to Create More Helpful Content - IM NewsWatch, November 2, 2022

November 2nd, 2022 at 7:32 am EDT


 

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Earning Trust: A Method for More Sales [Video]

The Social Media Examiner has published a new video ‘Earning Trust: A Method for More Sales’ explaining how to earn customer trust. The SME team says, “Wish more people trusted your business? Looking for a content marketing model that helps establish trust? Discover how to combine three kinds of content to earn and sustain a trusted... [Read more]

Maximizing budget efficiency across media

Effective advertising campaigns can help you establish your business presence and keep the sales growing. When it comes to online advertising, Google is the ultimate solution. Google Marketing’s Ketaki Sheode has published an article featuring three tips to maximize budget efficiency across media. She says, “For years, we’ve seen leading... [Read more]

The Future of Programmatic: Transparent & Value Driven [Podcast]

Search Engine Journal has published a new episode of the Search Engine Show podcast ‘The Future of Programmatic: Transparent & Value Driven’ featuring Rajeev Goel. Loren Baker says, “Can programmatic be transparent and value-driven, given the deprecation of third-party cookies? Absolutely. Rajeev Goel, Co-founder and CEO of PubMatic,... [Read more]

F5: Affiliate Marketing Improved and Simplified #ad

Mark Barrett, the creator of F5 Affiliate Marketing, puts it this way, “Every time we hit refresh we have more results, more traffic, more sales” and this is all due to 30 minutes of work he did days ago that just keep on bringing in sales. Do you have 30 minutes to invest in your business? Barrett says it takes just 30 minutes to set up... [Read more]

Strategies to Create More Helpful Content

Content creation should be aimed at enabling the readers to discover new insights. Even Google wants us to create helpful content. Search Engine Journal contributor Stephen Jeske has published some useful tips to help you create helpful content with topic modeling and topic clusters. He says, “Topic modeling is how machine learning detects and... [Read more]

Top Social Media Platforms in 2022

Social media platforms have been empowering the world and the businesses around it for several years now. Semrush contributor Kelly Lyons has published an article featuring 28 top social media platforms worldwide. She says, “Social media platforms help you increase brand awareness and reach, engage with your audience, and gather valuable customer... [Read more]

Reminder- Visual Storytelling Summit, November 3-4

This is a reminder for CMI’s Visual Storytelling Summit starting from November 3. The Content Marketing Institue is hosting the Visual Storytelling Summit on November 3-4, 2021. This free event will cover video, visual storytelling, creative collaboration, creating improved digital experiences, and more. The CMI team says, “We’ll be... [Read more]

StoryReel creates stories for Facebook, YouTube, Instagram, more #ad

Launch week for StoryReel is underway. During this week the price will be rising, but it is still quite reasonable. Using this powerful new tool, you can create video stories: ➤ to get discovered by more people browsing the web, ➤ to get more views, ➤ to capture attention, and ➤ to get results from social media viewers from over 7 platforms... [Read more]

Proofreading and Editing for Better Blog Performance

Blogging is a creative process. You need to keep your blog fresh to attract quality leads. Copyblogger’s Stefanie Flaxman has published an article explaining whether your blog needs to be proofread and edited. She says, “It’s common for beginner writers to wonder if there’s a difference between editing and proofreading. While they’re... [Read more]

Reminder- Sleigh the Holiday Shopping Season with These Strategies, November 3 [Webinar]

This is a reminder for a Social Media Today webinar to be held on November 3. ​Social Media Today is hosting a webinar ‘Sleigh the Holiday Shopping Season with These Strategies’ on Thursday, November 3, 2022, at 2.00 pm ET. The SMT team says, “In this must-watch webinar, retail experts share what small businesses should do right... [Read more]

Ahrefs Lists Best Affiliate Marketing Tools

To grow any form of marketing, you need the right software and affiliate marketing is no exception. With the right set of applications, you can continue to claim your affiliate marketing stack. Ahrefs contributor Bill Widmer has published an article covering 15 best affiliate marketing tools and how to use them. He says, “I’ve been building... [Read more]

Asigo for marketing when times are tough. #ad

Asigo is made for times like these. Warren Buffett often has said that tough times are the ideal times to invest. His point is that when other people are too scared to act, the brave take actions that will lead to their success.... [Read more]

Top Mobile Trends for 2023: The Marketer’s Guide to the New App Economy, December 6 [Webinar]

Recent disruptions in mobile app technology have changed how money is moving across mobile media. For example, Meta is no longer the single dominant force in social, as TikTok eclipses Facebook and Instagram. Adweek is hosting a webinar ‘Top Mobile Trends for 2023: The Marketer’s Guide to the New App Economy’ on Tuesday, December 6, 2022,... [Read more]

Reminder- The 2023 Social Media Trend Forecast, November 3 [Webinar]

This is a reminder for an Adweek webinar to be held on November 3. The last few years have been disruptive. Consumers have gone through a pandemic, supply chain issues and more. They have emerged from these challenges changed—more urgent, more demanding and more fickle—and it’s crucial for brands’ social strategies to align with these shifts. Adweek... [Read more]

Ways to Map Keywords to Your Website

Keyword mapping is the process of assigning keywords to the relevant pages on your website. It’s what your SEO strategy has to start with and what you should do regularly to enrich your website with new keywords. Chris Green has published an article featuring some useful ways to mapping keywords to your website. He says, “If you’re... [Read more]

[Held Over] Grab CBSitePro app and Reseller License #ad

CBSitePro can create a first-to-market ClickBank Review Site for you at low cost. Unfortunately, if you have been delaying your investment, it's time to act. This is your last chance to grab CBSitePro at the special launch week pricing. After the launch ends tomorrow, the price will be doubled.... [Read more]

This is Why Your Landing Pages Don’t Convert [Video]

Exposure Ninja has published a new video ‘This is Why Your Landing Pages Don’t Convert’ explaining the reasons why some landing pages fail to convert. Exposure Ninja  [Read more]

Improve Your Marketing Performance with These SEO Skills

SEO is at the core of today’s business growth. It helps you reach your potential customers and grow sales. Search Engine Land contributor Danny Goodwin has published an article featuring 13 essential SEO skills you need to succeed. He says, “As I’ve always found, asking many SEO professionals one question will get a wide variety of opinions.... [Read more]

SEO Metrics That Matter Most

There are several contributing factors to the success of your SEO campaigns. Various SEO metrics are linked to your site health and the overall user experience that you deliver to your site visitors. HubSpot contributor Caroline Forsey has published an article explaining SEO metrics that matter most to marketing leaders. She says, “Here, I sat... [Read more]

Massfluence: Autopilot Communities, Courses, & Funnels in One #ad

Massfluence, you can build new ‘gamified community’ websites for yourself and to sell to clients. You've heard it before: Potential customers only want to do business with people they know, like, and trust. That's a high bar to reach, especially online, where people have trouble even knowing you.... [Read more]

Beginner’s Guide to Google Analytics 4 [Guide]

Exposure Ninja has published ‘Beginner’s Guide to Google Analytics 4’ explaining the new Google Analytics version. This guide covers the following: What is Google Analytics 4? Should I switch to Google Analytics 4? What’s Changed – Universal Analytics Vs. Google Analytics 4 How to set up Google Analytics 4 Views and Data Streams Google... [Read more]

Setting Up HTTPS by Default

The Electronic Frontier Foundation has published an article about setting up HTTPS by default in your browser. The EFF team says, “You no longer need HTTPS Everywhere to set HTTPS by default! Major browsers now offer native support for an HTTPS only mode. Firefox The steps below apply to Firefox desktop. HTTPS-only for mobile is currently only... [Read more]

Five Things Sales Teams Want Marketers to Know [Video]

HubSpot has published a new video ‘5 Things Sales Teams Want Marketers to Know’ featuring Dropbox VP of Sales Debbie McClure. The HubSpot team says, “In this Marketing Minds episode, Caroline talks with Debbie McClure, Dropbox’s VP of Sales on how to align marketing and sales at each stage of the lifecycle. Debbie also dives deep... [Read more]

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