Strategies to Create Great Content - IM NewsWatch Newsletter, October 15, 2020

October 15th, 2020 at 7:26 am EDT


 

IM NewsWatch

Thursday, October 15, 2020

Google Launches New Google Analytics

Google has announced the launch of a new version of the Google Analytics platform. According to Google, it will offer smarter insights to improve your marketing decisions and get better ROI and provide a more complete understanding of how customers interact with your business. Google’s Vidhya Srinivasan says, “To help you get better ROI... [Read more]

3 Data-Driven Ways to Capture More Demand in Today’s Environment [Webinar]

Martech Today has made available a replay of the webinar ‘3 Data-Driven Ways to Capture More Demand in Today’s Environment’. The Martech team says, “In this webinar, we’ll dive into 3 ways that intent data at the opt-in prospect level can help you succeed in today’s landscape. Evolving ABM buying group strategies Expanding... [Read more]

SEL on Eight Major Google Algorithm Updates

Search Engine Land has published a comprehensive article explaining the major eight Google algorithm updates. The SEL team says, “In this post, we will be counting down eight of the most critical search algorithm changes. We will look into why these updates were introduced, how they work and what adjustments we had to make to our SEO strategies... [Read more]

GrooveFunnels offer and Groove-a-Thon only available 4 more days #ad

We have told you about the free marketing training Mike Filsaime is currently offering in his Groove-a-Thon. Here’s today’s training: 12:00-2:00 AM EST Simon Leung with Jerry Chen (2-Tier Affiliate Programs) 2:00-4:00 AM EST Simon Leung with Adeline Tan (Groove Chat) 4:00-6:00 AM EST Simon Leung with Vitini Lin (Converting Your Business... [Read more]

Your Guide to Performing Site Audits

Regular website audits can help you to keep your website user-friendly and search-engine-friendly. Site audits play an important role in keeping your website healthy. RankRanger contributor Liraz Postan has published a complete guide to performing website audits. Postan says, “Your website audit should include back-end factors, front-end factors,... [Read more]

HubSpot’s 5-Step Guide to Affiliate Marketing

Affiliate marketing helps you to build an online income stream by promoting other’s products and services. According to a HubSpot research, affiliate marketing spend will to $8.2 billion by 2022. HubSpot has published a five-step guide to affiliate marketing called ‘Everything You Need to Know About Affiliate Marketing’. The HubSpot... [Read more]

The Ultimate Guide to Webinars

By hosting webinars, you can enhance your online reach and convert more customers. With effective webinars, you can establish your presence in the market as well as generate more leads. Search Engine Journal’s Danny Goodwin has published ‘The Ultimate Guide to Webinars’. This guide features 41 tips to help you organize successful webinars. Goodwin... [Read more]

MyVirtualTours Demo + Early Bird Special #ad

Today, at 10:30 EDT, Mario Brown is demonstrating his team’s new video marketing software, MyVirtualTours. In these days of the pandemic, it’s a challenge for a real estate agent to get people to come out for a visit to see a house. Car dealers are seeing few people coming onto the lot to see new cars. Furniture stores have fewer shoppers... [Read more]

SEO Strategies to Grow Your Website Traffic

When it comes to getting increasing your website traffic, a well-planned SEO strategy can come to your aid. Search Engine Journal contributor Danny Goodwin has shared 11 ways to grow your website traffic using SEO. He says, “Here are 11 SEO tips for publishers to help your content deliver in the SERPs. 1. Optimize Your Website Architecture In... [Read more]

Four Strategies to Create Great Content

Quality content creation can help you to reach keep your audience informed. An effective content creation strategy is needed to keep people coming to your websites and blogs. Copyblogger’s Stefanie Flaxman has shared four useful tips to help you create brilliant content for your business. Flaxman says, “I’ve simplified the creative self-editing... [Read more]

Top 5 Podcast Strategies [Video]

Podcast publishing is a great way to reach more people online and promote your products and services. With regular publishing, you can also establish yourself as an authority in your domain. Entrepreneur magazine has published a new video ‘Top 5 Podcast Strategies’ featuring James McKinney. The Entrepreneur team says, “There are more... [Read more]

CPA Boss: Brand New Beginner-Friendly CPA System #ad

CPA Boss was just released by Team Black Belt. This new product contains both CPA software to help you create effective CPA offers and a proven traffic system to send traffic to your CPA offers. Using the new tools in CPA Boss, you can: Start your CPA marketing without spending anything as a start-up budget; Easily discover unsaturated CPA offers in any niche; Find out which CPA offers convert the best... [Read more]

The Biggest Challenges Marketers Face Today [Podcast]

Marketing is a creative task. On your path to promote and sell your products, you are ought to face several hurdles and you need to find the ways to get through them. eMarketer has published a new podcast episode ‘The Biggest Challenges Marketers Face Today’ featuring Debra Aho Williamson, Andrew Lipsman, Nicole Perrin, and Jillian Ryan. The... [Read more]

Understanding Your Audience to Build a Better Customer Experience [Webinar]

Epsilon and Retail Dive have made available an on-demand webinar ‘Understanding Your Audience to Build a Better Customer Experience’. The Retail Dive team says, “In this webinar, we will highlight two large retailers with whom we partnered to boost their identity strategy to build better cross-channel customer experiences and, ultimately,... [Read more]

SEO 101: Get Your SEO Guide for Beginners [E-book]

Search Engine Journal has published a new e-book titled ‘SEO 101: Get Your SEO Guide for Beginners’ Danny Goodwin says, “Together with our partners, Podium, Rock Content, and Supermetrics, we created this in-depth overview and tutorial – to define SEO for aspiring SEO professionals and explain how search engine optimization really... [Read more]

Improve your website content quality #ad

Your site needs to get the basics right: enough content, clean navigation, and the important standard pages (About Us, Contact Us, legal pages, etc.), but those are the bare minimum. For your site to excel and to bring in the most engaged fans, you need to do more... [Read more]

How COVID-19 Accelerated E-Commerce in Southeast Asia (and What It Means for Affiliate Marketers) [Report]

Affiliate Summit has published a new report ‘How COVID-19 Accelerated E-Commerce in Southeast Asia (and What It Means for Affiliate Marketers)’ for affiliate marketers. This report covers the following: Trends that accelerated the shift — so you know what to look for in the future The enduring strength of performance marketing — so... [Read more]

Quick Sprout’s List of Top 5 Website Builders for 2020

A well-designed website is a big asset tomorrow. With an interactive website, you can continue to improve your conversion rate. Quick Sprout has published a list of top 5 website builders for 2020. The Quick Sprout team says, “If you’re looking for the easiest way to create a site, a website builder like Wix will certainly get you there. It’s... [Read more]

How to Script & Storyboard Your YouTube Videos [Video]

Neil Patel has published a new video ‘How to Script & Storyboard Your YouTube Videos’ as a part of his YouTube Unlocked series. He says, “Today’s, we’re going to be breaking down scripting and storyboarding”. Neil Patel’s Blog  [Read more]

40 local business website templates; a consultant's treasure chest #ad

Website Barato has been creating local websites for years. Now they are releasing their templates for 40 local niches, called WB 40 Professional Templates to other consultants so you can quickly deliver professional sites to your local market. These 40 niches were selected based on their historic desire for a high-quality site and a willingness to pay for top quality... [Read more]

Your Guide to Using Google Search Console for SEO

Search Engine Journal has published a comprehensive guide that covers everything you need to know about the key sections of Google Search Console, and how you can use it for better SEO. Ann Crowe says, “Originally known as Google Webmaster Tools for nearly a decade, Google rebranded its suite of tools as Google Search Console in 2015. With every... [Read more]

6 Tips to Increase Your E-commerce Sales [Video]

Tim Cameron of Exposure Ninja has published a new video ‘6 Tips to Increase Your E-commerce Sales’ to help you improve your e-commerce sales. He says, “In my latest video, I’ll show you six different ways to increase your sales and traffic, and every store can use them, even yours. Without them, you might be leaving lost sales... [Read more]

Topic Clusters: Everything You Need to Know

Topic clusters help you to organize and present your blog content to the visitors. The clusters contain the topic and sub-topics of your blog for informing your audience what you have to offer them and secondly, to persuade the search engines. SEMrush contributor Connor Lahey has published a step-by-step guide to help you understand and use topic clusters. Lahey... [Read more]

Google Announces New Improvements to Attribution in Google Ads

Google’s John Chen has announced new improvements to the attribution in Google ads. He has also announced that data-driven attribution is now available to more advertisers. He says, “Today, we’re announcing improvements to Attribution in Google Ads including coverage for YouTube ads and a significant expansion in the availability... [Read more]

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